Buzz Marketing for Technology

JUNE 19, 2008

Best Practices for Electronically Offered Degree and Certificate Programs. For the regional accrediting associations they constitute a common understanding of those elements which reflect quality distance education programming. Electronically offered programs both support and extend the roles of educational institutions.

Budget Programs 100

Budget Programs Practices Work Management Enterprise Management 100

Hinge Marketing

OCTOBER 19, 2017

If you are considering, or about to embark on, a rebranding program for your firm, you have an exciting opportunity ahead of you to change the way prospective clients think about your organization. In this guide, we provide all the fundamentals you need to go into a rebranding program with your eyes wide open to its marvelous possibilities.

Marketing Budget 90

Marketing Budget Marketing Budget Creation Design Service 90

Sword and the Script | B2B

NOVEMBER 14, 2023

Every year the survey looks at budgets and trends – and seeks to establish some benchmarks. A separate study demonstrates that two-thirds of B2B marketers don’t have calls with customers. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. This includes leaders.

Marketing Budget Creation 124

Marketing Budget Creation B2B Marketing CMS Development B2B Thought Leadership 124

Litmus

AUGUST 3, 2021

To carry this load, it’s logical to expect that our marketing budgets would be as hefty as our responsibilities. The current state of marketing budgets and what to do. A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4%

Marketing Budget 93

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 93

The ROI Guy

JANUARY 8, 2013

before economic conditions in Europe and US uncertainty stymied expected technology spending increases. Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data. In fact, Gartner predicted that 2012 growth was going to be 3.7%

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Heinz Marketing

MAY 11, 2020

And if you like this episode, want to hear more of what we’ve been up to, we’ve got over 200 episodes available on demand. So I think I kind of thought about it at four layers in terms of pivots we’ve made from a business down into marketing and kind of how we’ve approached this. Today is no different.

Top of Funnel 84

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 84

Heinz Marketing

OCTOBER 21, 2019

Any tool that can break through or can harness attention, whether it’s a song, or a brand name, or an image, is truly a multiplier.” If you’re a startup and you have a small marketing budget and a small innovation budget, you probably stand to gain even more from focus, which brand strategy is simply a tool for focus.

Top of Funnel 49

Top of Funnel Marketing Budget Budget Programs Paid Search Agency 49

Anyword

MARCH 11, 2020

You have to own your audience for any long term planning of your revenue streams. Armed with this knowledge, the editorial team can focus more on topics that foster long-term engagement. These advantages can’t be easily replicated, and they balance out demands that brands now make. It All Starts With Audience Development.

Paid Content 52

Paid Content Lead Ranking Cost Per Click Banner Ads 52

Metadata

DECEMBER 3, 2020

David Gerhardt: I think there’s a difference between marketers that capture demand and those that can create demand, and if you can capture demand and create demand, that’s the dream combination, which is you can make something happen, you can create an event, a holiday, or whatever that thing might be.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

David Gerhardt: I think there’s a difference between marketers that capture demand and those that can create demand, and if you can capture demand and create demand, that’s the dream combination, which is you can make something happen, you can create an event, a holiday, or whatever that thing might be.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Engagio

APRIL 20, 2020

A company that was in the market for new software could now be merely trying to survive. How should B2B marketers be planning their programs and strategies for the rest of 2020 and beyond? Account engagement systems, intent data, sales engagement tools and more. Many companies tout values of agility, disruption and innovation.

Work Management 131

Work Management Tactics Account Based Marketing Marketing Management 131

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Digital Marketer

OCTOBER 13, 2020

Everybody’s going to be like, no joke, Joey, it’s on demand, right? The Mar your marketing needs to now be on demand, not on your schedule when you want to push it out and they should consume it. We, we hear a lot of the term transparency, empathy, be open to your clients.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

The ROI Guy

NOVEMBER 8, 2006

Alinean studies show that on average, more than 90 percent of projects require a formal business case justification in order to gain approval. The key to an effective RFID business case is to find applications and processes where bar-code scanning efficiency can be increased. How Are The Benefits Realized?

Enterprise Management 40

Enterprise Management ROI Work Management Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

When global economic conditions turned sour, and cost cutting needed to be done, it was no surprise that within the IT budget labor took the brunt of the cuts. When global economic conditions turned sour, and cost cutting needed to be done, it was no surprise that within the IT budget labor took the brunt of the cuts.

Budget Programs 40

Budget Programs Work Management Allocation Terms and Conditions 40

Convert

MARCH 21, 2023

Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Madison Logic

DECEMBER 14, 2023

At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions. Anticipating future B2B marketing trends is crucial to campaign and strategy development.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Unbound B2B

JANUARY 17, 2023

According to a study , 75% of businesses will be subscription-based by 2023. But, for software-based businesses, subscription services are the best revenue generation source. But this doesn’t mean selling subscriptions is easy for software businesses. Subscription pricing is a natural fit for this software model.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Hinge Marketing

JANUARY 18, 2022

The first source is recent studies by the Hinge Research Institute examining digital transformation in the professional services , changes in buyer behavior , and the practices of the fastest growing and most profitable firms. Increases in top line revenue were noted in 64% of cases. The case, as we saw above, is compelling.

Work Management 148

Work Management Marketing Management Marketing Automation Services Service 148

Hubspot

SEPTEMBER 13, 2023

By the end, you’d have learned what a sales projection is, how it benefits your business, how to create accurate sales projections, and some tools you can use to ease the sales projection process. How to Create a Sales Projection Sales Projection Tools Tips for Making Sales Projections What is a sales projection? Set clear budgets.

Top of Funnel 63

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 63

Single Grain

OCTOBER 12, 2023

5) Animated: Various Animated videos are a fantastic way for small businesses on a budget to produce video content, as you can create them on your laptop with animation software that ranges in price from free to free trial to paid. A video animation tool like Vyond can help you do this. Plus, unboxing videos are interesting.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

The ROI Guy

OCTOBER 5, 2011

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Third, continued and significant negative financial conditions have caused buyers to be more economic focused. First, today’s B2B buyer is more empowered than ever before.

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Huptech Web

JULY 7, 2022

Here’s the three most important thing to know before diving into development phase: Budget: Your eCommerce website can be over-taxing if you don’t have a budget strategy in hindsight. You should look forward to having an optimal delivery with budget constraints. Market study: E-commerce trends are volatile.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Unbound B2B

JANUARY 11, 2023

Always check reviews, testimonials, and case studies to find the perfect lead gen partner. Lead generation is at the heart of any successful marketing strategy—the B2B marketing team’s responsibility is to generate demand and interest, eventually resulting in customers. Do they offer fair and flexible budget plans?

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

Single Grain

MAY 3, 2023

Whether or not you decide to outsource SEO (and when) depends on several factors, such as the size of your business, your budget and your current SEO knowledge. SEO requires a long-term strategy and consistent effort, and hiring an expert can ensure that your SEO efforts are not neglected or interrupted due to competing priorities.

Enterprise Management 52

Enterprise Management SEO Work Management Marketing Management 52

Hubspot

SEPTEMBER 17, 2018

But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Video can be versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Case Study and Customer Testimonial Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Referral Rock

OCTOBER 30, 2019

Determining the best choice for your business is vital, especially to keep up with the content demands of the digital age. However, it’s clear that many marketers must turn to freelancers, as they simply don’t have the in-house resources to keep up with the Internet’s demands for fresh, constant content.

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

Oktopost

SEPTEMBER 6, 2022

Budget: What are the minimum and maximum amounts that they are looking to spend? Unlike the average consumer, B2B buyers are typically making big-budget purchases. A study published by LinkedIn reports that emotional messaging drives 7x more value to B2B bottom-line measures than rational messaging. What sources do they trust?

Work Management 62

Work Management Marketing Management Buyer Personas B2B 62

Moz

JUNE 21, 2020

Today, we’ll: Stack up the pros and cons of in-house vs. third-party delivery Interview a software engineer who has been on the ground with this evolving narrative of critical choices Excerpt the revealing comments of a former head of development at Grubhub. A tale of cold pizza and ghosting drivers. They are in the business of finance.

Work Management 75

Work Management Marketing Management SERP Fulfillment 75

Moz

JUNE 21, 2020

Today, we’ll: Stack up the pros and cons of in-house vs. third-party delivery Interview a software engineer who has been on the ground with this evolving narrative of critical choices Excerpt the revealing comments of a former head of development at Grubhub. A tale of cold pizza and ghosting drivers. They are in the business of finance.

Work Management 66

Work Management Marketing Management SERP Fulfillment 66

Contently

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. You’ll also get the webinar on-demand.). CSR Is a Popular Use Case That Often Lacks Creativity. Let this be your prescription for success. Methodology.

Trends 204

Trends Content Marketing Planning Budget Programs 204

The ABM Agency

APRIL 30, 2023

Leveraging Data Analytics Tools D. The result is a more efficient use of time and budget while fostering stronger relationships with potential clients. This may include creating case studies, whitepapers, or even webinars tailored to specific industries or roles within target accounts. A/B Testing Campaign Elements C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Convert

NOVEMBER 8, 2022

These two reasons are not directly related to PPC platforms but where there is less demand, there are more players fighting to serve that demand, pushing PPC prices sky high. Mapping this out gives you a clear picture of Inputs and Outputs for marketing efforts in terms of Net ROI. What does that look like in this case?

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Contently

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. You’ll also get the webinar on-demand.). CSR Is a Popular Use Case That Often Lacks Creativity. Methodology. 5 Trends Shaping the Healthcare Industry .

Trends 88

Trends Content Marketing Planning Budget Programs 88

The ROI Guy

JULY 8, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. All of these conditions still exist, indicating that Frugalnomics remains in full effect, and as a result we expect that Gartner’s even bumped up predictions for 2014 will prove overly optimistic.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Full Circle Insights

MAY 20, 2022

Maybe, but you’ll need to establish comprehensive measurement tools first and get the best marketing dataset you can. For example, maybe a senior manager attended a conference on risk management compliance and asked someone on their team to do research on risk management compliance software. Case Studies. White Papers.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

JANUARY 28, 2021

For example, a software vendor that focused on the travel and leisure industry might have to recalibrate the ICP and focus on clients in less hard-hit sectors. The agile method began as a software development strategy, but the concept is broadly applicable and has been gaining ground in marketing for years. Watch: On-Demand Webinar.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98