Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? The CMO works with all teams, such as IT, human resources, finance, sales, and customer service.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. Our CMO, Bryan Law, filled out a web form on each of their websites, and only 35% of the companies responded.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Vision Edge Marketing

FEBRUARY 18, 2014

In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. Effectiveness is doing the right things.” ” He strongly advised focusing first on effectiveness before efficiency.

Efficiency 100

Efficiency Effectiveness Cost per Lead CMO 100

Marketing Insider Group

NOVEMBER 9, 2020

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. In some cases, however, marketing spend is up.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Sword and the Script | B2B

SEPTEMBER 10, 2019

Indeed, the survey says marketing spends 15.9% of the marketing budget on print. 3) Marketing investment in T&D peaks. Marketing spend on training and development (T&D) has reached the highest level in 5 years, at 5.8% B2B product companies are spending about 6.4%

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65

NetLine

JUNE 22, 2023

The second deeply-connected factor is the quality of the data that marketing is providing sales —because if that’s not g ood enough, even the most tightly refined handover process will fail to gain traction with reps. Both marketing and sales teams can experience numerous challenges that can get in the way of a successful handover.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

B2B Marketing Directions

SEPTEMBER 16, 2018

Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year. The CMO Survey is a valuable resource for information regarding these important issues. Two-thirds of the respondents (66.0%) were affiliated with B2B companies.

CMO 40

CMO Customer Surveys Trends Planning 40

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Marketing is not about who can talk faster, or close better. The CMO spends money at the CEO’s request.

ROI 123

ROI Paid Search Agency Advertising Agencies Planning 123

Seismic

MARCH 8, 2019

If you could do your job more effectively, would you? So even if you pick up just a handful of these habits, you will be on your way to becoming a more effective B2B marketer, as well as better prepared for future career success. Highly effective markers use their time wisely. First, what is a habit? 10) Storytelling.

Planning 94

Planning Effectiveness Lead Scoring Lead Ranking 94

Integrated B2B

SEPTEMBER 23, 2015

When push comes to shove, it’s hard to find a CEO of a B2B company who sees marketing as the go-to function for business performance. Marketers are constantly challenged by their executive management to demonstrate the effectiveness of their efforts. Does that mean the CMO role at B2B companies is redundant?

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

When push comes to shove, it’s hard to find a CEO of a B2B company that sees marketing as the go-to function for business performance. Marketers are constantly challenged by their executive management to demonstrate the effectiveness of their efforts. Does that mean the CMO role at B2B companies is redundant?

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

KoMarketing Associates

SEPTEMBER 22, 2021

From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%). Why This Stat is Important: When it comes down to it, ROI is going to be key in terms of justifying budget for content marketing.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. This alignment enables you to effectively track progress and evaluate the success of your AI initiatives. Sales and marketing alignment. ROI measurement.

Marketing AI 107

Marketing AI Contingency Planning Work Management Digital Transformation 107

ClickZ

AUGUST 12, 2019

And yet, oftentimes contact center management gets shrugged off to third-party companies, and much of this information gets lost. . To learn more about the point of view of customer experience from the contact center, we talked with Rebecca Martin , CMO at Calabrio. That’s the holy grail for a marketer. And that’s great.

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 106

Marketing Mix Marketing Attribution Lead Ranking Planning 106

SmartBug Media

FEBRUARY 21, 2024

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

ViewPoint

APRIL 14, 2017

The need for sales pressures the CMO to deliver leads fast. Trouble is, that CMO is also under budget pressures, so corners are cut in the pursuit of needed sales leads. And top management must go there. CEOs, Marketing and Sales must enter the Era of Accountability. This is not just a good idea; it is a necessity.

Lead Generation 176

Lead Generation Sales Qualified Leads Sales Leads Generation 176

Hubspot

AUGUST 31, 2010

Twice a year Professor Christine Moorman at Duke's Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Marketing Spending Should Increase. Internet Marketing Spending to Grow. What do you think?

Budget Management 28

Budget Management CMO Customer Surveys Marketing Report 28

SmartBug Media

OCTOBER 5, 2023

A good KPI dashboard allows a CMO to quickly uncover actionable insights from the data and use those insights to make data-driven decisions that will move the company closer to set goals. This will include effectiveness metrics such as website traffic, engagement, and conversion rates connected to specific campaigns.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Strategic-IC

FEBRUARY 6, 2023

And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot. Lisa is now Chief Marketing Officer at the Arbinger Institute. You don't have to have a face-to-face meeting.” – Lisa Sharapata, previously CMO at BoostUp 2.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Porch Group Media

JULY 6, 2021

GlobalDMA found that 49% of marketers use data to enhance customer experience. According to CMO, 67% of marketers believe speed is one of the primary benefits of data-driven marketing, resulting in the ability to execute their campaigns quickly. CMO Council). CMO Council). GlobalDMA). Digital Doughnut).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

The ROI Guy

MAY 2, 2011

Free Campaign and Marketing Optimization (CMO) Assessment Tool and Service to Optimize B2B Marketing Return on Investment (ROI) Alinean announces the CMO Challenge , a free online assessment tool and service to help B2B marketers optimize the spending and practices of overall marketing groups, or individual campaigns.

CMO 40

CMO Peer-to-peer Marketing Budget Advertising Benchmark 40

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO 203

CMO Gartner Budget Programs Spending 203

Allocadia

APRIL 8, 2019

There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Just one in three marketing decisions is data-driven. Better budgeting and planning are critical to improving marketing performance.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

KoMarketing Associates

DECEMBER 5, 2017

It’s clear advances in cloud data and data visualization is quickly becoming invaluable to B2B marketers. Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. As we go into 2018 marketers must make data integrity a higher priority.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? You’re ready to quickly launch your email marketing initiatives.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Ledger Bennett

JULY 15, 2020

Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey , and while budgets had declined a little in 2019, confidence was very high regarding the outlook for 2020. So planning for multiple outcomes, with a budget to match is a sensible approach.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

Hubspot

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Soon, marketers will be able to go all-in on what will work best without having to test the theory.". Digital marketing spend will continue to grow.

Trends 101

Trends Marketing AI Work Management Planning 101

Allocadia

APRIL 3, 2019

With marketing programs and budgets subdivided among different geographies – and tracked in an inconsistent manner – the CMO found it challenging to ensure marketing plans were well organized and budget was allocated as effectively as possible. Establishing a Data-Driven Framework and Process.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Allocation 52

Digilant

OCTOBER 21, 2021

As a result, diversifying media budgets to keep your brand in front of audiences everywhere is critical. . The CMO’s Chase for Perfection. . In today’s environment, CMOs have to be nearly perfect when it comes to marketing spend management. Future-Proofing Your Marketing Strategy. .

ROI 52

ROI Marketing Budget Practices Allocation 52

B2B Marketing Directions

NOVEMBER 15, 2020

Image Source: Allocadia Over the past six months, I've devoted several posts to reviewing research studies that have examined the impact of COVID-19 on B2B marketing and buying behaviors. The first series of posts (available here , here , and here ) discussed the findings of a special edition of The CMO Survey that was fielded in May.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

LeadsRX

JANUARY 7, 2022

Identify what has and is working, and has and is not working, to improve marketing performance down the road. The CMO-CIO/CISO Relationship – Partners in Safe, Effective Marketing. The days of IT and marketing butting heads are long over. 2022 – The Year Marketing Analytics Goes Mainstream. Get predictive.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Allocadia

JUNE 13, 2019

While what goes on in Marketing has often been somewhat of a mystery to Finance executives, in recent years we’re seeing more collaboration and partnership between Finance and Marketing. Today’s strategic CFO wants to be seen as more than the office of “no” when engaging the CMO. Annual Budgeting Expense Management Process.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 111

Work Management Marketing Management Marketing Budget Budget Programs 111

Martech Advisor

JANUARY 16, 2020

The martech landscape is fast evolving, and the marketing technologist’s job is becoming more comprehensive. Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020.

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

B2B Marketing Directions

SEPTEMBER 5, 2021

A growing number of marketing leaders now believe that driving business growth is the raison d'etre of the marketing function. Recent research shows that the pressures on marketers to deliver on revenue growth have become intense.

CMO 52

CMO Marketing & Strategy Paid Search Agency Customer Surveys 52