Increase Customer Retention: Why Multichannel Marketing Is an Underrated Tool
Act-On
JUNE 13, 2024
Winning new customers is an exciting accomplishment. But most marketers also know the real work begins after that. The cost of acquiring a new customer is estimated to be five to seven times more than retaining an existing one. Retention issues translate to lost dollars and more work for marketing teams who strive to battle the vicious cycle of churn.
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