Litmus

FEBRUARY 28, 2023

Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation. Criminals continue to use PayPal accounts to generate invoices and send phishing emails. MailGuard warns Australian workers about a DocuSign phishing email scam. AI-powered sales email coaching platform Lavender raised $13.2M

Email Marketing 83

Email Marketing Phishing Privacy Communities 83

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Phishing Attacks. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Phishing Attacks. Quick Links: 6 Common Social Media Security Risks.

Social Media 125

Social Media Phishing Marketing Management Media 125

Salesforce Marketing Cloud

DECEMBER 5, 2023

In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. Protect your brand reputation and customer trust in the market. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Litmus

FEBRUARY 5, 2024

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Meant to combat phishing and helps you identify if a sender is attempting to impersonate you. List-Unsubscribe. Sender Policy Framework (SPF).

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

eDataSource

MARCH 20, 2019

It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand. When users engage with these emails, not only are they harmed, but your brand’s reputation is harmed as well. Your brand reputation is invaluable. And the best part?

Branding 71

Branding Brand Identity Phishing Deliverability 71

Martech

MARCH 5, 2024

A red flag However, when I scanned the QR code, I was taken to a Microsoft Office 365 Forms page with a URL and UX that weren’t Xfinity-branded. Xfinity is big enough to have the resources to build branded forms, right? Was this an elaborate phishing scam? In my case, this instantly threw red flags.

Intent 107

Intent Phishing Barriers Vendors 107

Webbiquity

JUNE 11, 2022

All staff members should be aware of the latest phishing scams and digital threats. With this in mind, it is important to protect your brand with non-disclosure agreements. When coupled with positive comments from happy employees and customers, your business will retain a positive brand image.

Work Management 136

Work Management Marketing Management Phishing Terms and Conditions 136

Litmus

NOVEMBER 27, 2023

Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. Another great way to help your audience only receive content they want from your brand is to have a robust preference center , where subscribers can pick and choose what communications they want to receive. Every time.

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Martech

MARCH 17, 2022

Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times. Marketers and public relations pros know this from dealing with their own brand-related crises. Why we care. Communication is a central part of responding to a crisis of any size.

Validation 115

Validation Phishing Paid Search Agency CAN-SPAM 115

Martech

AUGUST 31, 2022

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. These failures don’t spell the death of this nascent trend and won’t make me abandon the brands that sent the messages. 3 emails, 3 problems.

Personalization 115

Personalization Phishing Work Management Customer Satisfaction 115

Brandpoint

SEPTEMBER 10, 2018

In our Q&A, Jay talks about the changes he’s seen in the 9 years that he’s been with the company, why Ben & Jerry’s takes a stance on political and social issues, and the potential risks this could bring to the brand. For chocolate flavors, it’s Phish Food.

Phishing 100

Phishing Branding Brand Identity Work Management 100

Litmus

AUGUST 31, 2023

This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. Brand marketing is in! The “bucatini bikini” is making a statement in brand marketing. News headlines Food for thought Litmus Live is almost here! Email Client Market Share News headlines Check your send domains!

Email Marketing 80

Email Marketing Phishing Domain Amazon 80

Martech

OCTOBER 30, 2023

The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. This can be executed as a “welcome” email.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Excelsior Research

NOVEMBER 29, 2021

Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face. As per reports of Tessian; In 2020, 75% of organizations from all over the world have faced phishing. And almost 96% of phishing attacks are from email.

Demand Generation Agencies 52

Demand Generation Agencies Phishing Privacy Policies Terms and Conditions 52

Content Standard

SEPTEMBER 25, 2017

Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year. Even before this latest wave of phishing scams, email click-through rates were in decline. The Numbers Are Clear: Email Click-Through Rates Are in Decline.

Phishing 51

Phishing Email Marketing ROI Trends 51

Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. Protect your brand. DMARC or Domain-Based Message Authentication, Reporting & Conformance.

Phishing 66

Phishing Digital Asset Management Domain CAN-SPAM 66

Litmus

SEPTEMBER 29, 2023

While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email. Amazon shoppers: with Prime Day around the corner , keep a keen eye on potential phishing emails from senders posing as Amazon.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Martech

MARCH 6, 2024

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails. The key requirements include: Email authentication. Simplified unsubscription.

Outreach 114

Outreach Effectiveness CAN-SPAM Domain 114

Webbiquity

MARCH 7, 2023

Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. It’s more important even than capabilities. Lots of people have skills. Not all of them are trustworthy. But definitely skilled.) As a consultant, always err on the side of the client.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Champion Communications

JULY 2, 2020

In the same week that non-essential stores re-opened, Andre discusses the future of retail and how Go Instore is helping brands to deliver an in-store experience online across the world. Tackling the increase in sophisticated phishing attacks. Samsung UK & Ireland accelerates customer video support to beat lockdown.

Phishing 62

Phishing Enterprise Management Work Management Guidelines 62

DealSignal

JULY 5, 2022

DMARC is an email validation tool that helps prevent phishing and email spam. How to Setup Authentication With Your Email Service Provider There are three email standards that email service providers typically use to help prevent spoofing and phishing with your company’s emails. What is DMARC?

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Champion Communications

NOVEMBER 9, 2020

Do you how many employees don’t know what a mobile phishing attack is? Two in five employees are not sure what a mobile phishing attack is . There are now more online shoppers than the combined population s of Africa, North America and Australasia – true or false? . We’ll give you a clue…it’s a lot) .

Enterprise Management 62

Enterprise Management Phishing Work Management PR 62

Adobe Experience Cloud Blog

APRIL 27, 2020

For many, this is the norm, for others they’ve worked from home on occasion so have a routine in place, but for some this is a brand-new experience. A word on phishing. Huge swathes of the workforce are now working from home and still required to work in effective teams…and as normally as possible…whatever that now means!

Work Management 163

Work Management Product Phishing Skype 163

Champion Communications

MARCH 11, 2021

We have witnessed household brands Debenhams and Topshop disappear from our high streets as customers instead turn online. Why phishing and ransomware should be at the top of your c-suite’s security concerns . As Topshop heads online for good, is this the death of the high street? .

Privacy 62

Privacy Phishing Work Management Barriers 62

ClickZ

JANUARY 5, 2021

In April, Gmail said it was blocking 18 million malware and phishing emails each day—and more than 240 million spam emails daily—all of which were using COVID-19 as a lure. Did this person sign up because of a particular product being offered, an affinity with the brand, or some other benefit? Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Litmus

FEBRUARY 15, 2021

While no such solution exists (despite what many vendors will tell you), there’s a new standard that can help your brand stand out in the inbox. BIMI, or Brand Indicators for Message Identification, is an emerging standard created to make it easier to get your logo displayed next to your message in the inbox. Sounds good, huh?

Email Marketing 128

Email Marketing Deliverability Planning Paid Search Agency 128

ClearVoice

SEPTEMBER 22, 2023

Content focusing on green initiatives and sustainable tech Showcase your brand’s commitment to sustainability and eco-conscious products through a variety of content mediums like blog articles, videos, and social media updates. Easily narrate the story of your brand’s journey toward sustainability in your content.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Webbiquity

SEPTEMBER 27, 2019

In simple term, it’s an assessment of your email communications to figure out what works for your brand and what doesn’t. Audit the email design to assure all of your brand guidelines are followed. Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. Email Design.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

SmartBrief - Marketing

OCTOBER 9, 2023

Threads currently ranks near the bottom of the most popular social media platforms, and Meta CEO Mark Zuckerberg previously indicated the company has no plans to monetize Threads until it’s bigger and more established, which limits the appeal to brand marketers. For starters, it’s truly a viable alternative to X in terms of functionality.

Twitter 52

Twitter Phishing Domain Privacy 52

Martech

FEBRUARY 4, 2022

The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. Subdomains (Sd) help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. This can be executed as a “welcome” email.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Outgrow

MAY 21, 2021

You can use it to build beautiful interactive content pieces for your brand. . Moreover, their tools allow anyone to build a website for their brand within minutes. In other words, Selz enables a brand to present and manage their store on social media & Google Smart Shopping. Let’s start with the all-rounders! 1. Outgrow.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

eDataSource

MARCH 12, 2019

You’ve put a lot of effort into creating & maintaining your company’s brand, haven’t you? You spend countless marketing dollars promoting your brand. The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams.

Phishing 78

Phishing Domain Copyright FAQ 78

Litmus

APRIL 5, 2022

It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . Links that look like phishing attempts. Email subscribers opt-in to receive your messages because they trust and value your brand. This increases engagement, conversions , and brand loyalty. .

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

Heinz Marketing

APRIL 27, 2023

One last authentication to note is BIMI , which stands for Brand Indicators for Message Identification. It has the potential to increase brand recognition, trust, and engagement and can help prevent phishing attacks by verifying the authenticity of the sender’s domain.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Martech

SEPTEMBER 1, 2022

Another potential for abuse is false content — spam or phishing — noted Carr. This must be achieved before brands can move into using AI to make judgment calls — otherwise, they’re making judgment calls on partial or inaccurate data.” AI is keyed to pick up patterns but has no way to judge what it is picking up. “It Gordon said.

Marketing AI 112

Marketing AI Ethics Phishing Paid Search Agency 112

The Lead Agency

AUGUST 25, 2020

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. In fact, according to Epsilon, 80% of consumers are more likely to make a purchase from a brand that provides personalised experiences.

Privacy 98

Privacy Privacy Policies Phishing Paid Search Agency 98

Vision6

SEPTEMBER 13, 2023

This type of formatting is often used in unsolicited, deceptive, or phishing content. Ensure that all capitalisation and abbreviations align with your brand’s overall voice. Failing to provide an easy opt-out is not only illegal but email servers may think your legitimate subscribers are receiving unsolicited messages from you.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98