SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Litmus

MAY 26, 2021

From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no surprise you might still hear the question, “Is email marketing dead?” Fortunately, it’s just bad email marketing that’s dead. Customers want marketers to pay attention and personalize their offerings.

Brand Identity 114

Brand Identity Branding Trigger Marketing Mobile Marketing 114

SmartBug Media

DECEMBER 14, 2022

Email marketing is one of the most reliable ways for people and businesses to stay connected with one another. Just because you do email marketing doesn’t mean you reap the potential benefits. Just because you do email marketing doesn’t mean you reap the potential benefits. percent open rate. Grow e-commerce sales.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

SendX

MAY 14, 2020

Besides, 74% of marketers say personalized emails trigger more customer engagement. Email marketing is getting tricky like never before. Email marketing is getting tricky like never before. A study suggests that emails with personalized subject lines get 26% more opens. It’s not a secret anymore.

Segmentation 347

Segmentation Practices Best Practices Click Rate 347

SmartBug Media

FEBRUARY 2, 2023

Email is one of the most versatile marketing channels: It allows businesses to connect and stay in touch with customers, tell the story of the brand, promote new products, serve as a major revenue driver. A successful email marketing strategy employs two types of emails: Flow emails. the list goes on. Campaign emails.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

SmartBug Media

JANUARY 4, 2023

Among the many strategies and tactics available to marketers, one has remained consistently reliable and effective over time: email. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right. Instead, it takes a team of marketers who can execute effectively and learn from trends and mistakes.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. One of the tell-tale causes of low engagement rates is having the wrong audience on your email list in the first place. Because your emails are winding up in spam folders.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 105

Email Marketing Gartner Peer-to-peer Privacy Policies 105

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. As consumers, the way we engaged, researched and bought from brands completely changed. And for brands, customer engagement channels underwent rapid digital transformation in order to meet consumer needs. . The Value of Triggered Emails.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. In this article, we'll dive into the differences between drip campaigns and lead nurture campaigns and explain why understanding these differences is crucial for optimizing your email marketing efforts.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Sharpspring

SEPTEMBER 10, 2021

And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand? Bad example: Subject line: Here’s a marketing email!

Email Marketing 89

Email Marketing Brand Identity Branding Ad Building 89

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. Look no further!

Planning 80

Planning Marketing Analytics Tools Paid Search Agency eCommerce 80

Porch Group Media

JANUARY 14, 2023

Through email personalization, your brand is better equipped to engage with customers and prospects, which helps drive engagement and revenue. In fact, 70% of customers expect a personalized experience from brands and may get frustrated if they don’t receive it. What Email Personalization Strategies are Most Effective?

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Spiralytics

MAY 23, 2024

Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. Purchasing and using your branded custom domain for email helps boost credibility and improve email deliverability. Email spam filters are useful in deciding which messages end up in your inbox.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Emails that go to the promotions or other tab typically have 50% less opens than messages that land in the inbox or primary tab.

Deliverability 108

Deliverability Optimization CAN-SPAM Content 108

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Porch Group Media

JUNE 9, 2022

As a marketer, you’ve probably heard the saying – “Email will never die.”. This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful marketing programs. How Brands are Using Email as Part of Their Mover Marketing Programs. In 2022, 4.03

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. It doesn’t have a chunky copy.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. It doesn’t have a chunky copy.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Unbounce

DECEMBER 9, 2021

And as a business or marketer, it’s all about making good first impressions—or else it’ll be “Goodbye!” A welcome email is a triggered message that’s sent to new subscribers. As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

SmartBug Media

MARCH 18, 2022

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Not only is this a highly personal channel, but the open rates and conversions rates are higher than other modes of communication, such as email and social media.

SMS 98

SMS Marketing Automation Services Work Management Marketing Management 98

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. But, surprisingly, only 57% of marketers actually use this type of campaign ( source ). Email marketers have three options when it comes to inactive email subscribers.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 116

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 116

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. What Is Data Driven Marketing (And What It Is Not). Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. Email makes all of your marketing better.

Deliverability 94

Deliverability Trigger Marketing Work Management Marketing Management 94

Porch Group Media

DECEMBER 17, 2019

Marketers Increasingly Using Data to Drive Personalization. Marketers are continuing to invest heavily in capabilities to deliver personalization and there are greater levels of personalization across more channels than ever. According to Merkle’s research, 86% of marketers have a defined budget to execute personalized messaging today.

Personalization 64

Personalization Planning Trigger Marketing Multi-Channel 64

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. Chapter #1: General email marketing statistics for creators.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. In short, when you choose double opt-ins for your email marketing, users don’t automatically go onto your email list when they sign up.

Opt-in 109

Opt-in Opt-out CAN-SPAM Deliverability 109

Martech Advisor

DECEMBER 23, 2019

Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? Constant Contact's Chief Marketing Officer John Orlando cuts through the clutter, sharing three marketing strategies to focus on in 2020. Learn More: How to Make Digital Transformation a Reality. Shoppable landing pages.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

ConvertKit

JULY 14, 2021

Higher open rates. The Litmus State of Email 2020 Report revealed that emails with personalized subject lines are 50% more likely to be opened. So, it isn’t too surprising that almost 75% of marketers say personalization in email increases engagement. Here’s why we think it’s worth it, though. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Vision6

MARCH 17, 2023

Are you looking for a new way to reach your customers and promote your business? SMS marketing can deliver powerful results in a cost-efficient way. Despite this, some marketers are still hesitant to dip their toes in, due to the myths and misconceptions surrounding SMS marketing. What is SMS marketing?

SMS 52

SMS Opt-out Opt-in Paid Search Agency 52

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. They should leave a positive first impression which will help contribute to higher engagement rates. What is a welcome email?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98