Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 322

Twitter Enterprise Management Business Work Management 322

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Martech

OCTOBER 23, 2023

LinkedIn: Tim Crawford (5.9K Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers.

Digital Transformation 122

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 122

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

markempa

JULY 8, 2013

Brickstream’s products – behavior intelligence-gathering technology that helps retailers measure shoppers movement through their stores – were well known in the marketplace, but its brand wasn’t. But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Attendify

JANUARY 22, 2020

The Disney Company’s ability to create unforgettable experiences is legendary, a testament to the brand’s creator, namesake and original storyteller, Walt Disney. In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods.

Event Marketing 59

Event Marketing Planning Class Training 59

Marketing Insider Group

MAY 21, 2014

Use of hashtag pre-event (#cmworld). Fun posts on Facebook that attendees could contribute to – such as name the drink for the event. Our Linkedin group discussions. This* is what gets people to remember your event, talk about your event, recommend your event, and come back to your event in the future.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Vision Edge Marketing

OCTOBER 25, 2022

Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team.

Marketing & Strategy 220

Marketing & Strategy Advertising Agencies Best Practices Click Rate 220

ClickZ

MAY 25, 2022

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. On face value, it does not make sense for a Beverage brand to launch a virtual bar. Fancy a beer?

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In what context could B2B marketers take advantage of these platforms? I love LinkedIn.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. LinkedIn for Long-Lasting Trade Show Connections.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 206

Trade Show Social Networks Social Media Advertising Agencies 206

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Cutting Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

SEPTEMBER 2, 2015

You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional. You will jump on the technological information highway and ride that road until you see your brand’s slogan on every billboard across cyberspace. Make your brand more personal.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. Jonathan’s LinkedIn: [link].

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. What is the Brand Authority?

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Bluetext

MAY 5, 2023

Launching your new or revitalized brand is the most important stage of the rebranding process. You’ve done all the hard work at this point, determining the right look and feel, message, and character for your brand. Brand Launches are Non-Linear in the Rebranding Process. Prepare Ahead of Time. Preparation is the key to success.

Activities 26

Activities Tactics Brand Identity Branding 26

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! The state of brand storytelling in the early 2000s. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Using traditional marketing helps you to reach people who don’t spend a lot of time online—as well as increase brand exposure among those who do. Hiring an agency to help fine-tune your messaging or expand your brand exposure is a smart step.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. The post should be informal and give followers a glimpse into our brand’s culture.” ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly.

Examples 78

Examples ROI Planning Work Management 78

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

B2B Digital Marketer

FEBRUARY 15, 2024

The conversation delves into the five essential steps to mastering B2B marketing certainty, starting with the importance of a comprehensive customer insights report. Brandon emphasizes how such data not only sheds light on demographics but also unveils psychological drivers and values essential for crafting effective messaging and branding.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Strategic-IC

FEBRUARY 20, 2024

For Pixelz, one of the most important things is that the brands we work with have got to have a photo studio, and they've got to churn out more than 25,000 images per year,” says Katrine. and we went through the brand script, the Donald Miller brand script.” Photography is all-important in the world of e-shopping.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Contently

MARCH 30, 2020

Nudge , an analytics platform that tracks branded content performance around the web, found that attention time on content is up a whopping 39 percent over the past four weeks , compared with the same time period a year ago. This is an incredibly important time for marketers to step up to the challenge. Content fuels virtual events.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

KoMarketing Associates

FEBRUARY 13, 2018

When it comes to Facebook video ads, they are still a heavily underutilized creative format for B2B brands. Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion. B2C brands aren’t the only ones that can have fun with video.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

OCTOBER 16, 2018

They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Biznology

APRIL 28, 2020

The coronavirus impacts everyone, including you, so you need to make adjustments to your marketing strategy accordingly. You’ll need to adjust your marketing strategy by shifting your brand messaging. Your Marketing Strategy Must Change. You cannot continue the same sales pitch you’ve been using.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

FEBRUARY 1, 2021

When we see other people are going to an event, we want to attend, too! They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event. In-person events are on pause for now, but they’ll return in time. Virtual Event Marketing Tips.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Marketing Insider Group

JANUARY 4, 2021

Additionally, having the reporting integrated automatically following the webcast eliminates extra steps for the team and puts the data at the fingertips of marketing and sales. Q: Jaime, we have talked about how “modern marketing” has produced the “modern webinar” and with a it a rich, branded and highly engaging on-line experience.

Webinar Metrics 323

Webinar Metrics Webcast Digital Transformation Peer-to-peer 323