brand campaign 
Vision6
SEPTEMBER 15, 2021
While we (and the world) were busy navigating the challenges of working from home and the “new normal”, our team ambitiously decided to add a whole new challenge to the list – to launch our first-ever national brand campaign. And we’re so excited to announce…12 months later…we finally did it!
B2BMarketing.net
NOVEMBER 21, 2023
Business news leader, CNBC has launched a brand campaign, ‘Live Ambitiously’ across several regions including the Middle East, Asia Pacific and Europe. The post CNBC launches international ‘Live Ambitiously’ brand campaign appeared first on B2B Marketing.
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Sprout Social
MARCH 14, 2022
Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.
Martech
AUGUST 28, 2023
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. Why we care. How it works.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Register today to save your seat!
B2BMarketing.net
APRIL 11, 2024
They talk about everything from Gamma’s current goals as a brand to its culture and people-first approach. They then dived into Gamma’s #GoodTogether brand launch, which features a big fluffy purple dog as a part of their campaign, as well as Gamma’s return on relationships calculator.
B2BMarketing.net
APRIL 4, 2024
In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor in Chief, B2B Marketing, spoke with Helen Whetton, Global Brand and Marketing Director, BT to discuss their latest campaign and brand transformation.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
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Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from short-lived marketing campaigns, and toward building ongoing relationships with customers, the role of the customer marketer is changing—and becoming more important than ever.
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Creating a successful ABM campaign isn’t easy. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. How to deliver brand affinity through gifting. There’s a lot of work that goes into it. This strategy can help you stand out and be the key differentiator in a crowded field.
Speaker: Michael Brito, EVP, Zeno Group
By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns. How to utilize branded journalism to stand out from the clutter.
Speaker: Paul Slack - Vende Digital CEO
Keys to executing campaigns that will put wins on the board. Targeting key accounts to keep your brand top of mind. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Producing leads your sales team will love to work with.
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