Marketing Insider Group

NOVEMBER 30, 2021

When you succeed at developing a loyal customer base, the next step is to turn these key customers into advocates of your brand. Advocates are highly valuable because they advertise your company using one of the most trusted, effective tactics: word-of-mouth (WOM). Creating the Perfect Customer Marketing Strategy.

Trust Marketing 299

Trust Marketing WOM Marketing Budget Marketing & Strategy 299

EveryoneSocial

MARCH 22, 2021

Building brand loyalty is one of the best ways to retain customers, attract new customers, and generate fans of your organization for years. And those fans also continue to contribute to brand awareness and help create more revenue for your organization. What Does Brand Loyalty Mean? Why is Brand Loyalty Important?

Loyalty 81

Loyalty Ad Building Brand Identity Branding 81

EveryoneSocial

OCTOBER 15, 2019

Influencer marketing has become a useful strategy for many teams and companies to boost brand reputation, visibility, and drive sales. In order to understand the impact, I put together a collection of influencer marketing statistics your company can’t afford to ignore. Influencer Marketing Statistics. MediaKix ). eMarketer ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

EveryoneSocial

FEBRUARY 18, 2019

Below is a collection of some of the best social recruiting statistics. And it’s hard for companies ( including your own) to stand out in the world with top brands dominating immediate interest. Below are 17 social media recruiting statistics and stats on how employees outside your HR and recruiting teams can amplify results.

Statistics 103

Statistics Paid Search Agency Word of Mouth Stats 103

EveryoneSocial

NOVEMBER 24, 2020

There could be many reasons why UGC is ignored, but hopefully when you read through the below information and user-generated content statistics you’ll see just how effective and powerful it can be. The Value of User-Generated Content Top User-Generated Content Statistics Building Your User-Generated Content Strategy. Let’s dive in!

User-Generated Content 63

User-Generated Content Paid Content Statistics Generation 63

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? On top of that, 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. With that, there are also a TON of statistics out there. Hinge Marketing ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Valasys

APRIL 5, 2024

It’s where online word-of-mouth thrives and businesses grow. Referral marketing which is now an extension of the traditional word-of-mouth marketing relying on the positive word of a content customer. As a result, the brand can get new customers and retain existing customers. This is a well-known fact!

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40

EveryoneSocial

JUNE 10, 2020

For your organization to continue to grow and succeed, it will have to build brand equity. This is a term that has been used for years to describe the power brands have, the edge they have on competitors, and how consumers connect and feel about an organization. Importance of Brand Equity. Examples of Brand Equity.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 107

B2B Marketing Search Marketing B2B Multi-Channel 107

Envy

JULY 19, 2022

Jarid Lukin has summarized the freemium business model as “Giving your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., This is true whether you are a B2C or B2B brand.

Lead Ranking 118

Lead Ranking Word of Mouth Business Burn Rate 118

Zoominfo

JULY 9, 2019

For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Nearly three-fourths of consumers say good reviews play a role in making them trust a brand ( source ). Continue reading. Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

EveryoneSocial

JANUARY 9, 2018

Learn everything you need to know about brand advocacy, being a brand advocate, why it matters, and what you can do to amplify your brand. When it comes to marketing strategies and creating a good plan to grow your business, branding is and should be part of any plan. Brand advocacy definition. initiatives.

Paid Search Agency 82

Paid Search Agency Companies Brand Identity Branding 82

Outbrain

NOVEMBER 29, 2020

That is an awesome statistic, but at the same time, it’s not surprising. It’s called brand awareness. Read our marketer’s guide to brand awareness and see how you – like Coke – can use the power of recognition to inspire sales. What is brand awareness? However, it’s not just how much brand awareness that counts.

Branding 49

Branding Brand Identity Paid Search Agency High Quality Lead 49

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

Public Relations 103

Public Relations Stats Work Management PR 103

Zoominfo

JUNE 4, 2019

If that statistic has left you shaken, fear not. Consider these statistics: Nearly three-fourths of consumers say good reviews play a role in making them trust a brand. 88 percent of people trust customer reviews as much as word-of-mouth referrals from friends and family. Leverage Brand Awareness.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Hinge Marketing

JANUARY 6, 2016

Strong brand differentiation drives growth. If your technology firm has grown by relying on word-of-mouth and capitalizing on whatever opportunities came your way, you may find yourself facing a bit of an identity crisis as you consider marketing plans to help you grow to the next level. Numbers don’t lie!

Differentiation 48

Differentiation Branding Brand Identity Word of Mouth 48

SendX

APRIL 16, 2021

You can ask them questions about what they feel about your brand and follow up with people who shared feedback with you. Any of these templates would reflect the fonts, color, and other branding elements of your website and business. Statistics show that only 47% of email recipients open an email based on the subject line.

Email Marketing 280

Email Marketing Campaigns Autoresponders CAN-SPAM 280

Inbox Insight

APRIL 22, 2024

Increased brand awareness Lead generation plays a crucial role in enhancing brand recognition and fostering customer relationships. By engaging potential customers and expanding your brand’s reach , you can greatly improve your reputation and value in the competitive marketplace.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

KoMarketing Associates

DECEMBER 8, 2015

Successful B2B marketing programs leverage a combination of investments that improve on their existing strengths while also tackling new challenges and opportunities, all designed to grow revenue and build brand. Four times as many online consumers would rather watch a video about a product than read about it. source ). source ). “The

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. And it works well for many B2C brands. Interesting B2B Influencer Statistics.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Paul Gillin

NOVEMBER 20, 2013

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. Social Rebate is a service that creates brand ambassadors by offering cash and rebates to people who share recommendations of products and services in their social networks.

Paid Search Agency 50

Paid Search Agency Branding Brand Identity Peer-to-peer 50

The Lead Agency

MAY 10, 2023

Increased Brand Awareness: Social media is a game-changer when it comes to spreading the word about your brand. Photo source: sproutsocial Nearly 55% of consumers learn about companies and brands on social media, according to sproutsocial. By ranking well without paying, organic search enhances brand credibility.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. 69% of customers say they’re more likely to try a brand that gives rewards ( source ).

Peer-to-peer 130

Peer-to-peer Work Management Word of Mouth Churn Rate 130

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Campaigns 139

Campaigns Examples Design Planning 139

Golden Spiral

MARCH 10, 2022

Up to 50% of healthcare consumers reported that word-of-mouth was a top factor. Case studies are a formalized version of word-of-mouth. A Statistic to Cite. My favorite is “concreteness,” the process of comparing your statistics to items, places, or icons your audience knows well. A Vision to Cast.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

SmartBrief - Marketing

OCTOBER 16, 2023

and 47% increase respectively, per the State Statistics Bureau of China. This shift positions Douyin as a go-to platform for niche brands seeking increased visibility and sales in the dynamic Chinese ecommerce market. Restaurants and business transportation have seen a significant resurgence, marking a 15.8%

Co-Registration 52

Co-Registration eCommerce Allocation Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

and 47% increase respectively, per the State Statistics Bureau of China. This shift positions Douyin as a go-to platform for niche brands seeking increased visibility and sales in the dynamic Chinese ecommerce market. Restaurants and business transportation have seen a significant resurgence, marking a 15.8%

Co-Registration 52

Co-Registration eCommerce Allocation Word of Mouth 52

Hubspot

MARCH 10, 2020

Millennials and ecommerce statistics. Millennials are engaged in ecommerce heavily, as shown by the statistics below. Here are some statistics to support the case for ecommerce: 1. Millennials and technology statistics. Millennials and social media statistics. Millennial web behavior statistics.

eCommerce 89

eCommerce Peer-to-peer Statistics Thought Leadership 89

Tomorrow People

JULY 19, 2022

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Your customer service department must be informed about your brand positioning and messaging—both key components of a GTM plan.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Tomorrow People

JULY 19, 2022

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Your customer service department must be informed about your brand positioning and messaging—both key components of a GTM plan.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

Contently

APRIL 18, 2023

To maximize the effectiveness of their content marketing strategy and ensure a healthy ROI, organizations can benefit from analyzing the latest content marketing ROI statistics and applying best practices for leveraging them. Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my!

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Let’s consider the statistics ( source ): More than half of millennials would defend a socially and ethically conscious company if people spoke badly about it. This partnership results in a boost in brand awareness for the energy company.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Adobe Experience Cloud Blog

OCTOBER 30, 2018

The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. This is because brands and customers are given the opportunity to learn about one another simultaneously as they interact on social media platforms.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

JULY 3, 2018

Every potential buyer can be at a different place while dealing with your brand. Customer lifecycle marketing is the term that defines all strategies that businesses use to attract clients, convert, retain, and leverage with the purpose to boost revenue and grow their brands. Evaluation. Every customer passes through this stage.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Paid Search Agency Best Practices 134

Zoominfo

JUNE 4, 2019

If that statistic has left you shaken, fear not. Consider these statistics: Nearly three-fourths of consumers say good reviews play a role in making them trust a brand. source ) 88 percent of people trust customer reviews as much as word-of-mouth referrals from friends and family. Yet, it’s easier said than done.

Ad Building 100

Ad Building Case Study Case Studies Word of Mouth 100

Outgrow

FEBRUARY 12, 2023

Brands do everything in their capacity to increase their awareness and maximize their revenue. Some brands succeed but there are some that struggle to make their presence. What differentiates one brand from another is its strategy and the way they promote itself. The next step is picking an influencer who fits your brand.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105