Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. So how are customers using social channels to receive support from brands?

Social Media 106

Social Media Statistics Marketing Management Ideal Customer Profiles 106

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

Storytelling 329

Storytelling Video Marketing Product Tips 329

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. Let’s take a detailed look at why content marketing is important for B2B brands and how you can get the most from your content strategy. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content.

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Brand Identity 138

Spiralytics

JANUARY 31, 2023

Here are a few podcast statistics that cover the specifics of this marketing format. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. billion USD in 2023.

Statistics 96

Statistics Advertising Agencies Paid Search Agency Allocation 96

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. billion in 2023 Brands are expected to spend $30.81 It hit $15.2

Statistics 124

Statistics Marketing Budget Advertising Agencies Marketing Strategy 124

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. Statistics don’t lie. So, let’s explore how to make your hero-villain brand stories drive conversions to the moon and back. Promoting your brand and your products?

Conversion 340

Conversion Brand Identity Branding Marketing Management 340

Sword and the Script | B2B

APRIL 30, 2024

Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. But where did that statistic actually come from?

Statistics 84

Statistics Work Management B2B Marketing Marketing Management 84

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Spiralytics

APRIL 16, 2023

It’s a compelling force, which is why more brands have incorporated various emotional marketing tactics into their strategies. These efforts built trust and strengthened the brand’s relationship with its customers. Customers love it when they feel like the brand gets to know them and understands them in the process.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Hubspot

MAY 25, 2021

In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is often the deciding factor for consumers making purchasing decisions.

Brand Identity 101

Brand Identity Branding Peer-to-peer Word of Mouth 101

Webbiquity

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Before you start.

Linkedin 226

Linkedin Brand Identity Branding Ideal Customer Profiles 226

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics For context, as of April 2018, total worldwide population is 7.6 Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. Brand awareness, in this context, is important for revenue as well as reputation. Why we care.

Brand Identity 111

Brand Identity Branding Forecasting Social Media 111

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. Check out more LinkedIn statistics on engagement from here.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

EveryoneSocial

JANUARY 15, 2019

Important Employer Branding Statistics to Know. Looking for interesting and relevant employer branding statistics? A big reason employer branding is so important today is it’s the business identity of your company. But, it’s also important for how buyers and prospects view your brand as well. CareerArc ).

Statistics 90

Statistics Paid Search Agency Companies Brand Identity 90

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. 30 Shocking Influencer Marketing Statistics. 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

JUNE 20, 2019

Today, we’ll let these live video statistics speak for themselves. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. General live streaming statistics. As brands compete for eyeballs in the newsfeed, live is a key differentiator ( source ). Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

OCTOBER 23, 2019

We’ve compiled more than 65 statistics about artificial intelligence. 78% of brands say they have already implemented or are planning to implement artificial intelligence and virtual reality by 2020 to better serve customers ( source ). Final Thoughts About These Artificial Intelligence Statistics. Keep reading!

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

SocialPilot

JANUARY 15, 2024

” Brands looking to get hold of the younger generation must pay attention to Snapchat. A much bigger mistake – using the platform without getting acquainted with the recent Snapchat statistics. Snapchat has all the bells and whistles to get your brand engaged with its amazing user-generating content-creating community.

Statistics 70

Statistics Business Customer Satisfaction Stats 70

Zoominfo

NOVEMBER 29, 2018

Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. Over 78% of consumers will only engage offers if they have been personalized to their previous engagements with the brand ( source ). Thanks for checking out our top personalization marketing statistics!

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Top Rank Marketing

APRIL 24, 2024

The statistics and trends surfaced by this report and the iterations that preceded it are incredibly valuable for any B2B marketer looking to start or expand an influencer marketing program. for every dollar spent very effectively demonstrates the real, measurable impact influencer marketing can have for B2B brands.

Statistics 52

Statistics Trends B2B Marketing Planning 52

Zoominfo

SEPTEMBER 26, 2018

As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. If you’re new to employer branding, today’s blog post is for you. What is an employer brand? An employer brand refers to a company’s identity and reputation as an employer.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Optinmonster

OCTOBER 29, 2023

That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future. General Blogging Statistics 70 million new posts are published on WordPress each month.

Statistics 94

Statistics Paid Content Stats Blogger 94

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? Only the latest Pinterest statistics can help you decide. 77% of their users on Pinterest are loyal to the brand.

Statistics 64

Statistics Paid Content Stats Mobile Advertising 64

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Video Consumption Statistics 18. Social Media Video Statistics We have divided video marketing social media statistics into different categories. Here we go!

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Zoominfo

DECEMBER 18, 2019

The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand. But just what should a brand-centered community look like, and why does that matter? In fact, a memorable color palette increases brand recognition by up to 80% ( source ).

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Top Rank Marketing

NOVEMBER 24, 2023

ANA “B2B brands are all drowning in a sea of sameness. Every brand is blue, every brand is saying the same things in the same way. The post Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 121

B2B Marketing Budget Programs Spending B2B 121

Outbrain

APRIL 6, 2021

In the business world, branding plays a key role. No matter which industry you’re operating in, having a strong brand presence is crucial. By branding your business, not only will you establish yourself as the industry professional, but you’ll also secure greater exposure for your business.

Statistics 45

Statistics Brand Identity Branding Word of Mouth 45

Zoominfo

APRIL 8, 2018

more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Blogging and SEO Statistics: 10. Blogging and Lead Generation Statistics: 16. Miscellaneous Blogging Statistics: 27.

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Zoominfo

FEBRUARY 19, 2018

We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. 48 Social Selling Statistics to Help You Close More Deals. 92% of employees’ Twitter followers are new to the brand ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Optinmonster

AUGUST 2, 2023

Let’s look at some key video marketing statistics from the research and analyze them for actionable takeaways. Yet, when brands decide to invest more, many favor the $1k-$5k range for each video. However, a unique subset of brands is always ready to allocate a heftier budget for their video marketing campaigns.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. It creates a relationship between consumers and brands through associations. Nostalgia Marketing Statistics.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Social media video marketing statistics. Video has been a buzzword in marketing for years, and today brands are using it to carve out devoted followings on social. 85% of social media users want more videos from brands.

Social Media 140

Social Media Statistics Video Marketing Social Marketing 140

Salesforce Marketing Cloud

MAY 8, 2024

Here’s a customer service statistic that will stop you in your tracks: 80% of customers say the experience a company provides is as important as its products and services. And is your customer service the best possible representation of your brand? Looking for even more insights into the latest customer service statistics ?

Work Management 52

Work Management Statistics Service Companies 52

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. This score is based on four components: Establishing a professional brand through your LinkedIn profile.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Content Standard

OCTOBER 19, 2023

A Content Disrupted podcast with Doug Zarkin, Retail & Brand Marketing Expert, Author of “Moving Your Brand Out Of The Friend Zone.” Doug is an award-winning brand and marketing executive known for his work at iconic brands such as Pearle Vision, Avon, Victoria’s Secret, CK Jeans, and Baby Phat.

Ad Building 87

Ad Building Brand Identity Branding Trigger Marketing 87