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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. Use lead scoring to identify and prioritize high-quality leads for sales follow-up.

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How a Printed Book Helped Unit21 Generate Millions in Pipeline

Animalz blog

Unit21 , a no-code platform for detecting and managing fraud, saw an opportunity: get experts on the record about fraud-fighting tactics, create a manual from their insights, and help the industry beat bad actors through collaboration and transparency. The process started with outlining the book’s key topics.

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

Why is using video for sales emails a smarter way to engage prospects and advance deals? A recent survey found that 4x more people prefer to watch video over reading text , citing video as a much easier format to consume information. What is Video for Sales? Benefits of Video for Sales Emails 2.1 What is Video for Sales?

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Our research suggests that a fifth of current sales-team functions could be automated,” claims McKinsey. What are they tackling?

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How Top Sales Teams Capitalize on Key Buying Signals

Zoominfo

It’s time to use your highest-profile internal advocates to secure a meeting — and do it efficiently. Keep it short: Keep your email short and only include the essential points: I understand you’re looking into solutions, some of your competitors are already customers, let’s book an intro call. Schuck says.

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Top 50 Global Thought Leaders and Influencers on Project Management 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Project Management for 2024. Congratulations to all our Project Management influencers who participated! Join Enterprise Lite to work with all of these Project Management influencers! 24 Aditya Kumar EXL Score: 39.37