Webbiquity
FEBRUARY 13, 2010
The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. reputation (what’s known about your company, its image and brand?) Tweet This! Subscribe to the comments for this post?
illumin
DECEMBER 1, 2023
Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Brands need to utilize various channels, including mobile, video, display, and voice ads, to reach customers as they consume entertainment on different devices.
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Contently
MARCH 28, 2018
Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience. Here’s a closer look at what VR can and can’t do for your brand. Suppose I’m taking a break from the reality of my NYC snow day to check out a tropical island via VR, and I find myself suddenly inspired to book a vacation.
illumin
APRIL 24, 2024
By using AI as a tool, the same way we use other tools in all our Ad and MarTech stack, we can replace mundane and repeatable tasks, letting our entire team elevate how we work (which is in line with a recent EMARKETER study ). Social is the medium Gary Vaynerchuk wasn’t there to hawk his book. But don’t worry, we have you covered.
QuanticMind
JULY 31, 2023
TikTok parent company ByteDance wants to capitalize on the success of BookTok [:01] ByteDance has launched its own publishing company, 8 th Note Press, to capitalize on the success of BookTok, a highly engaged community on TikTok where users discuss and share books. Pretty sure Gaston isn’t the target audience here. Lizzo knows what to do.
Liveintent
OCTOBER 6, 2020
Gift ideas for readers who are running out of books during the quarantine. eMarketer predicts that while total US retail spending will decline this year, eCommerce will reach an all-time high of nearly 20% of all retail sales. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52
Martech Advisor
OCTOBER 1, 2019
Historically, aviation brands have used out-of-home (OOH) advertising as an upper-funnel tactic. This year, OOH will grow faster than most other traditional ad mediums, according to eMarketer. While aviation brands invest in OOH, most prioritize digital advertising. Booking websites are using OOH in news ways, as well.
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