Biznology

AUGUST 28, 2013

Blogging is a valuable marketing tool that requires consistency. Even the most experienced bloggers lack ideas and motivation from time to time. She specializes on the topic of small business tips and resources. The next time you get caught in a blogging rut, look to these eight places for some guidance.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

NuSpark Consulting

AUGUST 22, 2013

Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition. . Commonly known as “link builders,” we use a variety of research tools to seek out high quality and authoritative websites and utilize a multitude of tactics to obtain links to your website.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

NuSpark Consulting

DECEMBER 9, 2012

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Many association websites have resource sections. Social Media. Webinars generate leads as well via the registration process.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

JUNE 2, 2011

Blogger outreach. Some social media resources. Blogger Outreach. Build a relationship with bloggers first (don't pitch first) and you'll start to understand what you can do for them and what they will respond to. Social Media Resources. "I Free Ebook: How to Leverage Social Media for Public Relations Sucess.

Blogger 28

Blogger Social Media Outreach Media 28

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Radian6 (Salesforce) URL: Radian6.com City & Regionals. CMS Insights. 07/25/2012.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. What I liked best was the tips on tools you can use and where to find additional resources. There are several free online courses and resources on the web you can use to learn more about it.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 162

PR Social Media Paid Content Media 162

ClearVoice

MARCH 26, 2020

We know coming up with ideas and executing them in a way that makes sense within your content strategy and content planning can be tough when working with limited resources. Public relations agency. If you want to discover keywords for yourself, Search Engine Journal shares four tools to get started. Persona development.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. What resources will it require? Maybe not so much.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. Each of these strategies requires different tactics, resources and success metrics.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. I hope the resources I listed will help you create better charts and presentations. If you know of other resources, please share! You can follow any responses to this entry through the RSS 2.0

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Recommended Resources. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). Get Customers.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

The Effective Marketer

JUNE 23, 2009

Other resources that will give you more insights into doing effective email marketing are MarketingSherpa and Marketing Experiments. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Hubspot

FEBRUARY 17, 2011

We dive into some of Tamar's Favorite social media resources. Fan question: Mark Mathson asks "What social media marketing tool is necessity for every marketer?". Public Relations Faux Paus. Don’t send blind pitches to bloggers. Must See Social Media Resources. How Tamar Got Started With Social Sedia.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Zoominfo

SEPTEMBER 17, 2018

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement. Listen here. Brand Newsroom. Listen here. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Convince & Convert

FEBRUARY 10, 2010

And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# But, the current system is just the beginning. Ethan [link] Josh Lysne Hey Jay, great post.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Hubspot

JANUARY 10, 2014

Luckily, there are tons of channels out there that are untapped resources for you and your company -- either because you never thought to use them or you never thought to use them in new and innovative ways. link] Create catchy #Facebook Cover Photos using this user-friendly tool. Channel #2: Public Relations.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

DECEMBER 1, 2014

We also felt that SEO was expanding so much in scope that it seeped into arenas like social media, content marketing, public relations, and even email. Thus, they needed tools, data, and educational content to help with these new job requirements. That''s the way all the great bloggers I know have built their successes.

Internet Marketing 28

Internet Marketing Planning Inbound Marketing SEO 28

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent). CMS Insights.

B to B 40

B to B Paid Content Social Media CMS Development 40

Biznology

DECEMBER 11, 2012

In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

Social Media 80

Social Media Social Marketing Media Work Management 80

Convince & Convert

MARCH 10, 2010

Thanks for sharing such a superfantastic resource. Thanks for sharing such a superfantastic resource. Thanks for sharing such a superfantastic resource. link] Jon Buscall Great project, great interviews! link] Jon Buscall Great project, great interviews!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Marketing Insider Group

JUNE 22, 2021

But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Examples include social sharing and mentions, guest bloggers, product reviews, public relations, and online communities and forums. Third parties “own” your content on these channels.

Distribution 306

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 306

seo.co

NOVEMBER 8, 2021

It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Suffice it to say every resource on this list rocks. He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Seth’s Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! OK, now on to tools. All the tools I use are really good about it. Check, check, check, check, and check! Check, check, check, check, and check!

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Convince & Convert

MARCH 23, 2010

Also, don’t be afraid to link to other posts or resources from within your posts. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. I think first-time bloggers get enamored with the concept of “design.&#

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. One thing that’s excited me is socialmention.com It’s unbelievable the amount of data they give you and the ultra-targeting you can do with a free search tool.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Online Marketing Institute

NOVEMBER 2, 2009

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2. There are lots of excellent articles on SEO that provide guidance and tips.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JUNE 22, 2010

Juliansummerhayes Jay Now this is more like it; something that is *real world* and capable of being understood by business and those people like myself who, when discussing social media as tool for business, here the constant noise that it is simply irrelevant. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. Think of Public Relations as a map to communication. An Overview of Public Relations. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. Think of Public Relations as a map to communication. An Overview of Public Relations. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

seo.co

MARCH 8, 2020

It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Suffice it to say every resource on this list rocks. He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Seth’s Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105