ClearVoice

JANUARY 14, 2020

” Even if you have a particularly good memory and a good team, it’s a big, time-consuming task to sort through thousands of anything. Creating link juice for reputable outlets is a good long-term SEO strategy, and may also get noticed by the SEO and/or editorial team at the publication. ' Figure out a better approach.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Sword and the Script | B2B

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. In just a couple of years, I’d guess 90% of that team turned over.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership B2B Marketing Paid Search Agency 70

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

SEPTEMBER 26, 2023

Their team also offers design and decor design consulting to help planners create fun, functional, fashionable events. EideCom (Corporate Events) EideCom is an event production company with a focus on state-of-the-art AV production for renowned global brands. Paul , Minnesota.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Walker Sands

NOVEMBER 19, 2020

Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters during this tense time. To add the PR perspective, VP Kelly O’Brien joined the conversation, hosted by Manny Veiga. The issue they face is one of shelf space.

Media 52

Media PR Paid Search Agency Advertising Agencies 52

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. PR can work, but rarely does. No one wants to pay attention to you if you’re there just to pitch your product. Art by Natalie Harney. Let’s jump right into it. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

APRIL 18, 2019

They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. For instance, if you're a PR agency, you need to find leads who are interested in hiring a third-party to help them run a PR campaign.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Hinge Marketing

OCTOBER 17, 2019

In fact, we define “brand” as the product of your visibility and your reputation. It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. Best of all, your team didn’t need to spend time developing the content. Nobody wishes for PR crises and negative earned media.

Work Management 48

Work Management Marketing Management Service Media 48

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

SEPTEMBER 5, 2019

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. Know your product, service, company, and industry.

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Hubspot

JANUARY 27, 2020

And it's being told you're not a team player for having some doubts about a recent 'win.'. Survivorship bias can warp the expectations of both leaders and new team members, and digging up your 'graveyard of knowledge' can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Convince & Convert

JANUARY 6, 2011

Public relations (PR)? If there’s already a dedicated social media team in your company, they often form the core of this group and are deeply active participants and advisors. Coaches are responsible for making things happen in their own areas of the business, such as customer service, marketing, or product management.

Social Media 134

Social Media Work Management Marketing Management Act-On 134

Outgrow

JANUARY 22, 2020

Soon, together with Shawn Collins, she decided to create an alternative, a more efficient way of supporting affiliate marketers and promoting their business. You don’t need to wait for companies or PR agencies today to approach you. You can start on your own with blog posts, product reviews, newsletters, etc.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Online Marketing Institute

JUNE 30, 2009

It also delivers our customers a sophisticated source of support. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Bottom line -- I wanted a win: win scenario. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JANUARY 26, 2012

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches.

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. If you look back, Apple actually supported the idea of browser-based apps before the App Store came into existence. Also, $0.30 Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

FEBRUARY 9, 2021

To answer that, the team at Designhill put 15 questions to four blogging pros. Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? The best way, inside a company, is to get ideas from your customer-facing people: sales, consulting, customer support.

Paid Content 297

Paid Content Traffic Lead Ranking Blogger 297

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Whatchya think? Im Jay Baer.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 15, 2010

I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically. (For You are becoming one of my favourite bloggers!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. If your team uses social media at work, particularly for clients, you’ve got to have a policy. Did you catch that part about being transferable and sub-licensable?

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

SEPTEMBER 14, 2010

The sales or support representative should speak directly through whatever medium the contact prefers. Is it good enough to just say “here is our product, go buy it?&# And of course product improvement ideas are important. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 124

Social Media Work Management Marketing Management Media 124

Biznology

OCTOBER 30, 2012

What online reputation management does is makes sure that the most accurate, positive, reflection of you, your brand, your products, and your services come up when your prospective clients search for you. Are you surrounded by all of your competitors? Are there negative reviews or complaints?

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 11, 2010

Want to cheer for a historically mediocre college football team. But, thanks to the support of many amazing Convince & Convert clients, readers and supporters, I’m not really tied down to any particular location. If you want to support an IU sport, I would choose men's soccer! No idea what a Hoosier is.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

FEBRUARY 24, 2010

You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. Who do they tell if an opportunity occurs?

Conference 116

Conference Organization Paid Search Agency PR 116

Optinmonster

APRIL 27, 2020

The truth is that if you want new leads, you need to learn how to promote a product to maximize conversions. That’s why we’ve created this list of 15 of the best strategies to promote your product. The Crucial Ingredient Before You Promote Your Product. How to Promote a Product: 15 Strategies. Trust signals.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. I know you’ve got a bunch of exciting new products that I’m excited to try.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. Any thoughts?

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Hubspot

AUGUST 4, 2014

Simply put, marketers who can’t or won’t measure their efforts will be the first out the door, so identifying the software, strategy, and skills that will help your marketing team get to measurable is top on the fossil prevention plan. Not sure what to measure or where to start? 2) Make Real-Time Marketing the Norm.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Work Management 28

Convince & Convert

MARCH 25, 2010

Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. A new product launch. A write up on a blog. Trade show. New YouTube video that goes viral. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 7, 2010

Whether or not the employee guesses the correct identification, the bio of the team member is shown, building familiarity in the ranks. He was very passionate about happiness and creating a culture to support the vision. I talk about similar core values but he was the first one to embrace the values to the extreme commitment level.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. In other cases, the names of Abraham Harrison team members fit the bill.

Blogger 80

Blogger Domain Outreach Microsite 80