Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]
Hubspot
MAY 26, 2021
That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. There are several types of links you can gain: Natural or earned links , in which editorial publishers or consumers mention your brand organically. That's why off-page SEO is so valuable. Say you're a pet toy company.
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