Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 162

PR Social Media Paid Content Media 162

KoMarketing Associates

OCTOBER 4, 2016

Blogger Outreach & Communications. Start by focusing on one or two channels and build out your plan of action as time and resources allow. Here are a few recently drafted resources from KoMarketing team members to review as well. 20 Online Marketing Tools That Boost Campaign Results. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Convert

JANUARY 17, 2024

Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer. listing your competitors or their products) Invest in high-quality PR. Let’s try to figure this out! What are generative AI engines?

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Optinmonster

MAY 11, 2023

You’ve already invested plenty of time and resources in building your business website. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. We’ll talk a little more about email marketing in a moment, but your lead magnet itself can be a great promotional tool.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.

Marketing & Strategy 160

Marketing & Strategy Marketing Strategy Advertising Agencies Content 160

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

Biznology

AUGUST 6, 2012

Blogger Outreach. If your PR system publishes the releases to syndicators such as PR Newswire, that is an external link. When I look into IBM’s search tooling to find good linking opportunities, blogs dominate the listings. Perhaps one of your SMEs follows and is followed by the blogger you want to target.

Google 80

Google Ad Building Domain Blogger 80

Hubspot

JUNE 2, 2011

Blogger outreach. Some social media resources. Blogger Outreach. PR companies need to get familiar with what a blog is about and pitch content or ideas that fall into that window. Social Media Resources. "I Learn more about how you can infuse social media into your PR efforts for maximum results.

Blogger 28

Blogger Social Media Outreach Media 28

NuSpark Consulting

AUGUST 22, 2013

Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition. . Commonly known as “link builders,” we use a variety of research tools to seek out high quality and authoritative websites and utilize a multitude of tactics to obtain links to your website.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. Designers are the ultimate arbiters of what makes a good design tool. People get really attached to their tools.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Hinge Marketing

AUGUST 21, 2015

Blogging as a marketing tool is all about creating value through educating your audience. Blogging is so effective as a branding tool that nearly 74% of Visible Experts℠ use blogs as a part of their marketing strategy and rate blogging as the fifth most impactful marketing tool. Develop an outreach strategy.

Service 48

Service Tips Planning Ideal Customer Profiles 48

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Supplement that using tools like Answer the Public or paid tools like SEMrush or Serpstat. First, don’t rely on a single tool. Each tool uses its own data and algorithm, so they will produce different results.

Paid Content 297

Paid Content Traffic Lead Ranking Blogger 297

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. ” But influencer marketing can be a waste of resources, or worse—actually damaging to a brand—if done wrong. ” — PR Daily (PR Tools).

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

ClearVoice

MARCH 26, 2020

We know coming up with ideas and executing them in a way that makes sense within your content strategy and content planning can be tough when working with limited resources. Think of these folks as the masons forming the foundation for your marketing outreach. Communications or media agency. What does a marketing agency often not do?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. It’s also important if we’re going to stop talking so much about the tools and start talking more about what to do with them. Search tools can help you mine that data.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Try BuzzSumo. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Consider Netconcepts.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. You've been a B2B marketer since 1992.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Sprout Social

APRIL 28, 2022

Communications tools are make-or-break for modern companies. That’s why dedicated business communications tools have become a staple of in-person, remote and hybrid teams alike. That’s why dedicated business communications tools have become a staple of in-person, remote and hybrid teams alike. Team chat tools.

Budget Programs 90

Budget Programs Enterprise Management Tools Work Management 90

PureB2B

AUGUST 19, 2021

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. The reality is, there’s never been a level playing field. Fly more miles, get priority seating on an airline.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

PureB2B

AUGUST 19, 2021

You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. In this guide, you will discover the major distinction between PR, advertising and marketing, including when to deploy them. An important point to note about PR is that it is earned.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. Aside from the cost of resources to create content, owned media is free. Traditionally, earned media is a PR pitch sent to a journalist who may include the brand in a featured story or mention it in an article in some way, whether it’s a print or online publication. First steps.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Webbiquity

MARCH 23, 2017

You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. 3 ) Tumblr.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

seo.co

OCTOBER 6, 2023

You need to practice outreach. Competent SEO experts have the knowledge, experience, and resources necessary to help you build all the links you need to dominate the competition. Siege Media is a fully remote marketing and PR agency that offers both passive and active link building services. And you need to follow up.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? JB : Will these tools ever truly benefit the small business?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! OK, now on to tools. All the tools I use are really good about it. Check, check, check, check, and check! I always come back to BaseCamp.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. The year was 2008 and PR aficionado Peter Shankman noticed a shift in the marketplace. At first, he simply compiled a daily digest of the requests he got and sent them out to his rather large subscriber list of experts and PR professionals. What is HARO?

Link Building 69

Link Building SEO Ad Building Blogger 69

Optinmonster

APRIL 12, 2024

This includes tactics like link building, social media marketing, and influencer outreach, which help increase the site’s trustworthiness and authority. There are several free and paid SEO audit tools available online. Do Keyword Research (With Suggested Tools) Keywords are the building blocks of SEO.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

WebMarketCentral

DECEMBER 6, 2007

Divide this into three sections—strategies, tactics and tools. Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Next, ask the question: what do these prospects need in order to buy from me? NOT "what do I need to sell to them?").

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Webbiquity

JANUARY 6, 2015

There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S. How can PR pros best utilize content in this environment? How can PR pros use social media tools to identify and connect with key influencers?

PR 100

PR Tips Best Practices Press 100