Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Writing on the Web

APRIL 13, 2011

Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. I’ve got a lot of resources for these clients.

Rules 100

Rules Content Digg Press 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 28, 2010

Not everyone is a natural born blogger. There are examples and additional resources too. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Which content should be free?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. The focus of your blog will be determined by how well you can define your readership.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Resources Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. MADE IN CANADA. trust your instincts. <

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

ConvertKit

APRIL 2, 2021

But Khe Hy—the creator behind RadReads , a newsletter and blog about living an intentional life—is living proof that having a plan shouldn’t stop you from taking action. Khe Hy uses ConvertKit to build RadReads, a newsletter with 27,000+ subscribers. How Khe (accidentally) started a weekly newsletter. Image via Creator Stories.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Only 55% of bloggers update old posts. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Interactive Content Statistics. . Blogging Statistics . . #1.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. The inbound lead generation ’s potential is real, but it requires a radical shift in mindset, marketing priorities and financial investment. Inbound leads are typically easier to close. Lead-Generating Website.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Generate and Engage Leads at No Big Cost Content marketing strategy attracts customers by providing valuable information and solving their problems. Limited Resources Let’s say you don’t have time to do content alone.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Generate and Engage Leads at No Big Cost Content marketing strategy attracts customers by providing valuable information and solving their problems. Limited Resources Let’s say you don’t have time to do content alone.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

nDash

NOVEMBER 10, 2020

In a CSO Online article , he wrote: But I did notice a more negative trend with my tweets and LinkedIn posts, likes and comments. Analyzing Brian Krebs and several other well-known security bloggers, I saw even more data breach focus. That’s not exactly going to get the relationship off on the right foot as you try to qualify leads.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Industrial Marketing Today

OCTOBER 26, 2009

Hordes of traffic that convert poorly are useless for generating qualified leads that convert well into paying customers. Keep your lead-gathering forms simple; Name, Company Name and Email address should suffice. That level of pre-qualifying is best left for the lead scoring stage. They have a direct impact on your bottom line.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > September 27, 2006. -->. Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for. MADE IN CANADA. trust your instincts. <

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. Usually what 99% of bloggers would do is they would write either their thoughts, opinions, how they think broken link building should work. So it’s one of the top resources. It’s a really cool resource. Tim Soulo : Whoa.

SEO 40

SEO Paid Content Budget Programs Tools 40

B2B Marketing Zone Posts

AUGUST 3, 2010

The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Free Download: 2010 Online Marketing Blueprint.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

Social Media 40

Social Media Paid Content Tools Media 40

ClearVoice

JUNE 20, 2022

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Long-form informative articles cater to potential leads who do “informational” search queries on Google. Individual bloggers in various niches — from fashion to travel — use this content type all the time to attract new followers.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

nDash

DECEMBER 9, 2021

With that level of competition happening daily, marketers need to understand that getting in front of their target audience involves more than an occasional blog update, social media post, or newsletter link. There are over 800 million LinkedIn member accounts in 200 countries across the globe. On your social media channels.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

seo.co

DECEMBER 8, 2020

Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. There are no roads that lead to it, no traffic driving by and seeing it. Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. Frequency and Volume.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

SEPTEMBER 11, 2019

Step 2: Identify Your Readers’ Most Pressing Needs. Now that you know who your audience members are, it’s time to uncover the issues that are on their minds, as understanding their pressing needs will help you to develop relevant topics for each of your pillar posts. What types of pillar content do other bloggers in your industry have?

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111

Single Grain

FEBRUARY 16, 2022

Leading NFT marketplaces like OpenSea have generated $2.7 It adds to the hype of your upcoming NFT drops, leading to maximum audience engagement. Discord : Discord is a huge resource for promoting NFTs. Your emails directly reach buyers, which creates a personalized touch and leads to higher sales. Forefront Newsletter.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Planning 52

Single Grain

OCTOBER 16, 2019

Here are three advantages of business blogging: 1) It Attracts New Leads. Dive Deeper: How to Write Lead Nurturing Content: 7 Proven Tactics. Active company blogs generate 67% more leads than websites without blogs. Gary, the good business blogger , takes a different approach. Get A Free Consultation.

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Biznology

DECEMBER 23, 2013

LinkedIn: Keep the focus business-driven. If, for example, you wrote a few blog posts about “how to write a press release,” you could then combine all that info into a single white paper of five to 15 pages. Some forms of content marketing require your lead to be proactive in trying to connect with you. Infographics.

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80