Scoop.it

OCTOBER 27, 2022

If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. As a service-based business, you’re always pressed for time — so what better way to alleviate some pressure than to supplement with curated content? See how we can help.

Curation 87

Curation Work Management Marketing Management Service 87

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Launch Marketing

MAY 24, 2018

A really successful launch can make it all worth it, and can help put your company on the right foot to start generating leads, building brand awareness and make an impact in your industry. Most B2B companies are leaning on LinkedIn, Twitter and Facebook to get started. Generate leads? Extend customer service?

Paid Search Agency 57

Paid Search Agency Promotion B2B Marketing Planning 57

Writing on the Web

APRIL 13, 2011

Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. I’m leading a free webinar next Wednesday April 20 at 5 p.m. We’re going to discuss articles, e-newsletters, blogging, videos, and why your marketing may not be working. Tweet This!

Rules 100

Rules Content Digg Press 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

Not everyone is a natural born blogger. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 It takes time and practice to find and develop your own blogging voice.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. The focus of your blog will be determined by how well you can define your readership.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Ambal's Amusings

APRIL 29, 2010

Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Talk about it on Twitter, FB or LinkedIn.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

ConvertKit

APRIL 2, 2021

But Khe Hy—the creator behind RadReads , a newsletter and blog about living an intentional life—is living proof that having a plan shouldn’t stop you from taking action. Khe Hy uses ConvertKit to build RadReads, a newsletter with 27,000+ subscribers. How Khe (accidentally) started a weekly newsletter. Image via Creator Stories.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

PureB2B

JUNE 14, 2016

You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. Target Your Messages.

Lead Generation 62

Lead Generation Paid Content Lead Scoring Lead Ranking 62

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 73% of reporters say press releases should contain? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. What do only 48% of searches result in? No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

PureB2B

JUNE 14, 2016

You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. Target Your Messages.

Lead Generation 48

Lead Generation Paid Content Lead Scoring Lead Ranking 48

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. The inbound lead generation ’s potential is real, but it requires a radical shift in mindset, marketing priorities and financial investment. Inbound leads are typically easier to close. Lead-Generating Website.

Lead Generation 143

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 143

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Only 55% of bloggers update old posts. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Interactive Content Statistics. . Blogging Statistics . . #1.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Generate and Engage Leads at No Big Cost Content marketing strategy attracts customers by providing valuable information and solving their problems. Every bit of content you publish should lead to the main goal.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Generate and Engage Leads at No Big Cost Content marketing strategy attracts customers by providing valuable information and solving their problems. Every bit of content you publish should lead to the main goal.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. These make great social updates for Twitter or LinkedIn. A more static website or series of microsites.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Hinge Marketing

DECEMBER 17, 2014

.” By creating content that helps his audience better contextualize and understand their problems, Weiss creates a lead generation framework in which clients seek out his highly visible expertise. Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros.

Work Management 48

Work Management Marketing Management Service Examples 48

GreenRope

FEBRUARY 21, 2016

So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Blogger Outreach. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Blogger Outreach. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Blogger Outreach. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Blogger Outreach. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Blogger Outreach. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Blogger Outreach. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Blogger Outreach. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Blogger Outreach. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Blogger Outreach. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

So, you’re strapped for money, but still need to focus on acquiring leads and marketing. Blogger Outreach. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger. Simply put, man hours.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40