Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state? Influencer marketing—who hasn’t heard of it?

Brand Identity 166

Brand Identity Branding Marketing Budget Planning 166

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach. Paid created the buzz, while owned and earned kept the audience engaged.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium. Nielsen BuzzMetrics.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Content Standard

SEPTEMBER 4, 2015

As cited by Tomoson , a blogger outreach software, influencer marketing is the fastest growing and most cost-effective channel, and over the next 12 months, 59 percent of marketers plan to increase their influencer marketing budgets. They even got second-man-on-the-moon Buzz Aldrin to announce the sneaker on Snapchat.

Ethics 40

Ethics Marketing Budget Creation Planning Advertising Agencies 40

Marketing Insider Group

MAY 13, 2024

They’re designed to catch the eye of online journalists and bloggers, optimized for sharing and SEO. Outreach: Connect with other website owners and bloggers to encourage them to link to your site. Enhanced Content Reach PR campaigns that generate buzz also tend to attract backlinks naturally.

Link Building 156

Link Building PR Lead Scoring Lead Ranking 156

Webbiquity

NOVEMBER 2, 2010

Chapters 36-39 present a great outline of web presence optimization , though Li doesn’t use that term. Post on Google Buzz. It’s difficult to find anything to quibble with in this outstanding book, and what quibbles there are, are minor ones. Rich Meyer. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Media Planning 100

WebMarketCentral

JUNE 26, 2008

WiseWindow attempts to measure "what moves people" in terms of attributes and buying factors. The selection of bloggers for outreach also seemed a bit odd. The "intelligence" applied includes: separating comments about a specific brand and product from unrelated content (e.g.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

Hubspot

OCTOBER 9, 2012

For us, it has made sense to hire a community management team, but it may make sense for other companies to retain these skills -- it’s all about finding people with the right skills and enabling them to develop a community for you in the long-term. 2) Listens to the Buzz. Where does the community manager role fit?

Social Media 28

Social Media Communities Work Management Media 28

Sharpspring

APRIL 15, 2022

Making a process as easy as possible for a potential customer looking for an answer, customer having a question, a blogger researching a story or a traditional journalist identifying an expert source can make a difference in winning over a new brand advocate. So prioritizing long-term goals will help in the long run.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. However, earned media outreach can be a lot like writing poetry for publication.

Demand 145

Demand Media Blogger Public Relations 145

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? He is advocating a messaging matrix that in fact changes the communication method and modality based on customer behavior across the social spectrum. And of course product improvement ideas are important.

Social Media 124

Social Media Work Management Marketing Management Media 124

Webbiquity

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach.

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. How do you define success in terms of outcomes? The reality is, there’s never been a level playing field.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. I think that if you focus too much on short term returns (treating influencers better), then in the long run, you'll fail.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. I mirror your sentiments.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 21, 2010

Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence. Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Biznology

OCTOBER 18, 2016

Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia , into our Nation’s Capital, and then through the labyrinthine streets of Washington, DC. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers.

Class 80

Class Long Tail Marketing Blogger Media 80

Hubspot

APRIL 30, 2018

Be a guest blogger , talk to and about (positively, of course!) If you're an active participant in community conversations, the buzz around you grows in the form of inbound links, social media growth, and media coverage. Moz built up a solid guide on the steps to success for effective scholarship outreach. What’s Next?

SEO 101

SEO De-duplication Work Management Aggregators 101

Valasys

JULY 20, 2023

Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Are we actively forging relationships with influential bloggers and websites in our industry? Let’s ask ourselves some crucial questions: Are we fully harnessing the power of link building?

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Convince & Convert

APRIL 13, 2010

You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals. In the same vain, there is no one magic approach that will work for everyone. link] Michel Fortin Best quote I've heard in a while: "The best advice has no shelf life."

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Adobe Experience Cloud Blog

MAY 11, 2015

Influencers, in simple terms, are people who other people listen to. If you’re trying to sell Pilates classes to women in the Tampa Bay area, don’t just seek out any bloggers to relay the message. You can do this yourself, or you can use a blogger introduction site such as Tomoson. Today, the landscape is completely different.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Webbiquity

JANUARY 10, 2010

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Biznology

FEBRUARY 12, 2013

The short term gain and the thrill of ‘we got one’ is rapidly replaced by a dearth of future prospects.” Outreach is the lifeblood of social media engagement. In a social world, trapped customers scream loudly enough for everyone to hear. Oh for heaven’s sake. Third rule is: Reach out!

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Hubspot

OCTOBER 31, 2016

After you’ve got a decent list of websites who you think will be willing to share your infographic, it’s time for some email outreach. If you want to learn how the pros do email outreach, check out this article my friend Emil Shour did with Brian Dean at Backlinko. For example, check out Emil’s 2 -step approach to email outreach.

Viral Marketing 28

Viral Marketing Outreach Blogger Design 28

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. Usually what 99% of bloggers would do is they would write either their thoughts, opinions, how they think broken link building should work. So we talked about the future of SEO. To going to Ahrefs, and moving from the Ukraine to Singapore.

SEO 40

SEO Paid Content Budget Programs Tools 40

Webbiquity

OCTOBER 5, 2010

New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide. The always insightful Pam Dyer embeds and summarizes a video from John Hayden demonstrating how to create saved searches (for your brand, competitors, industry terms, etc.) Post on Google Buzz. Twitter Facts, Figures & Stats. Tweet This!

Twitter 100

Twitter Stats Tools Tips 100

Adobe Experience Cloud Blog

OCTOBER 22, 2012

A highly respected blogger on search engine marketing and social media, Kevin also speaks frequently at leading industry events. More and more people are using the same language and terms to describe a collection of tactics and strategies, and as digital marketers mature they’re getting better at delivering more sophisticated campaigns.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Understanding how to become a bit more nimble and flexible will be a big benefit to the professional in the long term. Don’t cheat them of that opportunity. (Oh, It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Will Traditional, Social Media Blend? Even Facebook is building a phone. Introducing Topic Hubs.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. " by @jaybaer [link] (via @cargillcreative) [link] Jeff Doan Is the term 'social media' too generic of a term nowadays?

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Content Marketing Institute

APRIL 19, 2018

Angela Reina, digital marketer, Bloggers Buzz. Jason Scott, digital marketing freelancer and blogger. A researched editorial calendar built six to 12 months in advance will serve as a foundation for the long term, particularly when you’re extremely busy and have less time to think. Become a thief. I sell cars.

Creativity 111

Creativity Work Management Marketing Management Long Tail Marketing 111

Webbiquity

APRIL 29, 2014

event sponsorships, community outreach, analyst coverage, trade association membership) components. Many SEO companies do the same with their outreach to bloggers. Effectively, the Internet is a fantastic channel to give an idea a chance to make it in the wild, but the virus only spreads if the content justifies the buzz.”

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Become A Blogger. Smart Blogger. Blog Herald. Blog Tyrant.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

MAY 26, 2021

The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. If you create a comprehensive resource list, it'll be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101