Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer.

Conference 116

Conference Organization Paid Search Agency PR 116

Biznology

JANUARY 17, 2012

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Lenny's Newsletter

SEPTEMBER 5, 2023

The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. You need to grow through communities and customers hearing about you through word of mouth.” A YC company is a speculative investment, not a business yet. and see who signs up.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This helps organize content and plan for creation topically (ex. This provides the information needed to craft the message (ex.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. While many organizations have got social media religion, there are many others still swimming against the stream. Change takes time. Yes, there are strong parallels. Enterprise 1.0

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. (For You are becoming one of my favourite bloggers!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Hubspot

MARCH 12, 2014

South by Southwest feels like the party of the year, especially when you’re thousands of miles away watching your news feed overflow with non-stop SXSW buzz. ’ that dove into how nonprofit organizations can stay relevant and use social media strategies to engage millennials. Word of Mouth Made a Comeback.

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Convince & Convert

SEPTEMBER 7, 2010

I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). [link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 24, 2010

Your votes count for 30% of the “scoring&# when organizers determine who gets to speak at the mighty SXSW Interactive festival in March in Austin, Texas. Please click the little thumbs up icon. On behalf of Amber, myself, and especially Make-A-Wish Foundation, thanks for your help!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). If it had the organization of the #3 one I think that would be most intuitive. But I need your help with the biggest change – the header. I’d like a stronger visual identity overall. link] jaybaer Best.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

JULY 28, 2010

Make it a habit within your organization to “shop&# yourself. When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You know how much you learn about your customers sitting in your office? Buy your own product.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? RT @jaybaer: A Social Media Scoreboard That Works (check it out) [link] [link] Verizon Friends Thanks, Jay!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? Like some other readers have commented, what a marketer (or more importantly an organization) does with that data is key. And of course product improvement ideas are important.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

SEPTEMBER 19, 2016

86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. 77% of consumers say that word-of-mouth from family and friends is the most persuasive way to get information about new products. 15) Copyblogger.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Convince & Convert

JULY 6, 2010

Most organizations aren't embracing and are missing wonderful insights. Most organizations aren't embracing and are missing wonderful insights. Most organizations aren't embracing and are missing wonderful insights. Most organizations aren't embracing and are missing wonderful insights.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Embracing social media should not mean organizational change, it should change the organization. Social media exists and organizations are in it whether they choose to be or not.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

JUNE 22, 2010

You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. I think it's sad that so many C-Suite execs and “higher-ups&# seems hesitant or even against implementing social media practices into their organizations. It has to come from you. telegraph service).

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Understand Your Frequency Schema The key to a content ladder is organizing your rungs. This is a great outline of how to best organize your content action plan.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Organic SEO vs. PPC? But it did nothing for the Saturn brand." A cautionary tale for almost any company.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

APRIL 1, 2010

I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. This chart shows usage of five major social outposts by organization type. The statistical similarity shocks me. power to the people ?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 23, 2010

link] (via @jaybaer) [link] Jose Huitron The approach that an organization takes in regards to their social media initiatives is just as important as taking that first plunge. Some organizations just get it… Jay, I enjoyed your post. [link] [link] OneCoach Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Hubspot

FEBRUARY 10, 2012

Intended for organizations within the EU or U.S. Creative Commons (CC) is a non-profit organization that offers a free alternative to full copyright. In other words, bloggers who make an endorsement are required to disclose their connection with the seller of the product or service. Use Creative Commons-licensed content.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. This is particularly true if your social media strategy is integrated into your entire organization. This is particularly true if your social media strategy is integrated into your entire organization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 13, 2010

My sales manager at the time encouraged me to network in as many business organizations as I could. I've been on the Board of Directors of several business & non-profit organizations. I had an eerily similar experience pitching organic baby food when I was 18. My first sales job was with Prudential Life in NYC.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.”

Practices 43

Practices Examples WOM Media 43

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JUNE 15, 2010

My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Flowtown is perfect for small and medium businesses ( see my review here ). Rapleaf is better for larger companies. 4=wicked smart!

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Valasys

JULY 20, 2023

Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Think of it as the digital word-of-mouth that not only elevates your online reputation but also drives targeted customers to your website, resulting in increased sales and growth.

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Convince & Convert

JUNE 11, 2010

How they organize and communicate internally. But fundamentally, we’ve done very little in response to social media – perhaps the most transformative change of them all. It’s about the new blueprints that businesses need to reconsider their corporate culture. Who they hire. And how they manage crisis and measure success.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125