Metadata

DECEMBER 3, 2020

You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. I’m taking a break from this. And before that, I was VP of marketing at Drift. Definitely.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

You’re actually a very famous marketer, but for the ones who don’t know you, maybe a quick intro will do. I do B2B marketing. I’ve been doing B2B marketing for longer than I’d like to admit. I’m taking a break from this. And before that, I was VP of marketing at Drift. Definitely.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

InsightSquared

AUGUST 24, 2018

Most, if not all, are looking to grow by a substantial margin. The key to SaaS growth is optimizing the system as a whole because exponential growth is unlocked when you start thinking in a system mindset and work to optimize holistically. We believe there are seven key metrics that matter, which are outlined and defined below.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads MQL Conversion Rate 136

Metadata

OCTOBER 13, 2021

And the best B2B marketers are actually running both. Let’s take a quick spin through some fundamentals, then we’ll explain what the double funnel is and how you can use it to find — and continually improve — an optimal mix of account-based marketing and demand generation. What is account-based marketing? Haha, jk, jk.

Top of Funnel 64

Top of Funnel Account Based Marketing Demand Generation Ideal Customer Profiles 64

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. A chief marketing officer , or CMO , is a member of the C-suite responsible for all marketing activities in the organization. CMO vs VP of Marketing. Let’s start!

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Metadata

OCTOBER 13, 2021

And the best B2B marketers are actually running both. Let’s take a quick spin through some fundamentals, then we’ll explain what the double funnel is and how you can use it to find — and continually improve — an optimal mix of account-based marketing and demand generation. What is account-based marketing? Haha, jk, jk.

Top of Funnel 52

Top of Funnel Account Based Marketing Demand Generation Ideal Customer Profiles 52

Single Grain

MARCH 29, 2023

With thousands of pages to manage, SEO for enterprise SaaS often seems time-consuming and complicated. Think of enterprise SaaS SEO like building a house: It takes time and effort to lay down the foundation and establish the structure, but the efforts are always worth it in the end. But it’s not the case.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

TrustRadius Marketing

SEPTEMBER 1, 2022

They help you identify your customers’ needs by simplifying real-time communications. Customer Relationship Management (CRM) Software Marketing automation Mobile marketing , Cross-channel campaign management , Sales engagement Helpdesk Contact center software. . Let’s take a closer look at some of these important points.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 98

Zoominfo

DECEMBER 9, 2019

Most sales leaders have a good grasp on the value of motivation and how essential it is to organize your methods and objectives. Take steps to prevent your team from feeling overwhelmed. For instance, it takes 106 dials for an SDR to get one scheduled meeting. How many calls each rep should aim to make per day to meet quota.

Top of Funnel 100

Top of Funnel Examples High Quality Lead Sales Qualified Leads 100

Hinge Marketing

MARCH 6, 2023

Thought leadership can take many forms and have many purposes, such as social change or political influence. When focused on commercial objectives, it is often labeled as thought leadership marketing. It is accomplished by creating insightful analysis and content and making that thought leadership visible to your target markets.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Convert

FEBRUARY 22, 2022

Does your testing program feel like it’s lacking structure or impact? The target page, The hypothesis and what you implemented, The test elements and variants, The results, Its impact on important metrics, etc. The biggest companies with the most mature CRO programs are almost all data-driven.

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

Hubspot

APRIL 8, 2019

This guide might be long, but it’ll take you from zero to hero in 6,000 words. It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Google Analytics Dimensions and Metrics. Metrics = quantitative variables.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Single Grain

MAY 12, 2023

In this post, our enterprise-level marketing specialists go over the basics of enterprise advertising and the most effective strategies to help you put these tips to work for your expanding business. In a nutshell, enterprise advertising refers to a type of marketing for large businesses. We have you covered.

Enterprise Management 52

Enterprise Management CMS Development Advertisements Advertising 52

FunnelEnvy

MARCH 17, 2020

Decisions are made in real-time and at a 1:1 level and the model makes use of all the data available about that user and also takes in the context about the location, content, and other factors that go into that experience. Where possible avoid micro-conversion and vanity metrics as your primary KPIs whenever possible.

Lead Ranking 59

Lead Ranking Campaigns Top of Funnel Personalization 59

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convert

SEPTEMBER 29, 2021

You’ll find that most agencies and consultants recommend running A/B tests as your main testing methodology, simply because they give fast results and can work with lower traffic websites. Testing programs can take time to see positive results. It’s why most people want to grow their testing programs.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Budget Programs 98

Circle Studio

NOVEMBER 22, 2017

As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2018 will see the ongoing evolution of many B2B marketing trends from years past and several newer concepts will become more mainstream.

Marketing AI 125

Marketing AI Trends B2B Marketing B2B Thought Leadership 125

Circle Studio

NOVEMBER 15, 2018

As we approach the end of 2018, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2019 will see the ongoing evolution of many B2B marketing trends from recent years and some newer concepts will become more mainstream.

Marketing AI 148

Marketing AI Trends B2B Marketing Account Based Marketing 148

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

NOVEMBER 20, 2020

Book My Free SEO/Marketing Consultation . Content Marketing. An SEO agency applies a proper mix of different marketing strategies, such as: Content marketing. Content Marketer. How to Choose the Best Digital Marketing Agency for Your Business. TABLE OF CONTENTS: What Are SEO Agencies? Keyword Research.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

nDash

JUNE 13, 2022

What does this mean for content marketing, and the fundamentals you need to know? This guide breaks down those fundamentals to help marketers see how content goes beyond that cliché, “content is king,” and serves as the core of strategies. Level-Up Content: Create Value That Outpaces the Competition.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Paid Search Agency 98

Single Grain

NOVEMBER 3, 2020

For most SaaS companies, the reasons to start content marketing are beyond compelling. For instance: On average, content marketing costs 62% less than traditional marketing, yet generates around 3x more leads. SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates.

Marketing Budget 98

Marketing Budget Marketing & Strategy Marketing Strategy Sales Management 98

Referral Rock

DECEMBER 5, 2019

It’s no wonder why many businesses struggle with picking marketing automation tools. Many businesses are compelled by the idea of automating their marketing. Yet they become overwhelmed with the amount of marketing automation tools available. Yet they become overwhelmed with the amount of marketing automation tools available.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? ” ( Experience: The Blog ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Single Grain

AUGUST 4, 2020

This makes perfect sense, considering that these are your potential customers, and the time and money you invest in them has a direct impact on your sales and business income. Book My Free SaaS Marketing Consultation. 46 Top Resources for SaaS Companies – Single Grain’s Link Roundup. * What Is Customer Education?

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Convert

JULY 20, 2022

One of the most valuable aspects of experimentation is it can reduce uncertainty in decision making. You can also take advantage of the fact that customers are looking to compare and switch to new products , driving new acquisition and adoption. It’s tough to make predictions, especially about the future. Yogi Berra.

Budget Programs 122

Budget Programs Paid Search Agency Marketing Budget Thought Leadership 122

Albacross

SEPTEMBER 25, 2018

If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Step 1: Analyze Your Current Marketing Performance.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Step 1: Analyze Your Current Marketing Performance.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. It takes a community to build a community.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Customize the stage layout to focus on the content and people that matters most.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52