SmarkLabs

JANUARY 4, 2023

Inbound marketing automation is a strategy that helps businesses attract and convert leads through the use of digital marketing techniques. In this article, we’ll take a deeper look at inbound marketing automation and how it can benefit your business. The Benefits of Inbound Marketing Automation.

Marketing Automation Services 52

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 52

Stevens & Tate

FEBRUARY 28, 2023

If you do decide to use pop-ups in an attempt to convert leads, then you should be sure to use HubSpots’s Lead Flow feature. Lead Flows are HubSpot’s version of pop-up ads. They’re great for sales and special offers, growing your blog subscribers list, and promoting upcoming events or webinars.

Conversion Rate 92

Conversion Rate Hubspot Conversion Leads 92

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Strategic-IC

MARCH 5, 2018

For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

SmartBug Media

JULY 1, 2021

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing automation is not just a “nice to have.” It’s a necessity for digital marketing success. Marketing Automation Hacks in HubSpot. Implement HubSpot Scoring.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

SmartBug Media

JANUARY 11, 2021

There’s no denying that to be successful at inbound marketing, you need good, clean data and reporting. As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. Phase One: Data Management. Traffic Analytics Tools.

Hubspot 72

Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. There are likely a million different ways custom objects can be used, and here are three ways you can put HubSpot custom objects into practice.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Most B2B companies are familiar with the benefits of content marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Envy

NOVEMBER 26, 2018

Will content marketing agencies yield measurable results, or are inbound marketing agencies at the end of the day that all-around better approach? Burning Question #1: What is Content Marketing? Burning Question #2: What is Inbound Marketing? Content marketing is essentially a subset of inbound marketing.

Marketing Agencies 1 89

Marketing Agencies 1 Paid Search Agency Advertising Agencies Inbound Marketing 89

Hubspot

FEBRUARY 1, 2021

Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Isabella Kirsch, INBOUND Marketing Manager, says, “We like to create urgency with the pricing structure to engage our audience early on. Add a date limit, too.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

SmartBug Media

MAY 14, 2020

In one of my previous blog posts, “ Guide to Setting Up Email Workflows for Webinars ,” I mentioned that smart content is a great idea if you want to target your follow-up emails to multiple segments without creating multiple if/then statements in a multi-step workflow. MQLs and SQLs who attended the webinar.

Webinar Metrics 105

Webinar Metrics Template Segmentation Hubspot 105

Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). Few download your content and even fewer — if any — attend your webinars. Are you developing rich blog content for them?

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

SmartBug Media

NOVEMBER 16, 2020

But did you know that 65 percent of B2B marketers have not established any lead nurturing? In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Blog subscribers.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. We focused first on content and blogging and then decided to dig deeper into SEO best practices. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Zoominfo

AUGUST 12, 2018

Most companies are familiar with the benefits of content marketing. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. The podcast, titled “The Marketing Cloudcast”, discusses the same topics the company usually covers in an audio format.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. Determining Your Webinar Goal.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Lake One

MAY 23, 2019

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Small Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Strategic-IC

DECEMBER 4, 2017

Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. Make sure you use these keywords in the titles and topics of your content and blog posts. A Well-Maintained Blog.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

SmartBug Media

OCTOBER 10, 2019

Not all inbound marketing agencies were created equal. Choosing an inbound marketing agency is not a decision that should be taken lightly. With the countless marketing agencies that exist today, it can be overwhelmingly difficult to know how to choose the right one for your business. Marketing automation.

Advertising Agencies 68

Advertising Agencies Paid Search Agency Inbound Marketing Ad Agencies 68

KEO Marketing

JULY 21, 2017

They must determine how best to utilize both inbound and outbound marketing tactics. What is Inbound Marketing vs Outbound Marketing ? . Inbound marketing involves creating compelling content which prospects can search for and find to learn about a company’s products and services.

Inbound Marketing 48

Inbound Marketing Allocation Account Based Marketing Paid Search Agency 48

SmartBug Media

APRIL 12, 2019

Let’s take a look at some blogs that provide helpful resources for educating yourself about sales enablement best practices to help you deliver the right content to the right prospects at the right time. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps. Content Marketing Institute.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Only B2B

FEBRUARY 6, 2018

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. Demand generation as a beginning point to inbound marketing?

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. What We Do. What We Wondered.

Hubspot 77

Hubspot Inbound Marketing Template Domain 77

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. 32 Free Marketing Courses to Take in 2017. Blueprint " by Facebook.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Stevens & Tate

FEBRUARY 6, 2019

If you do decide to use pop-ups in an attempt to convert leads, then you should be sure to use HubSpots’s Lead Flow feature. Lead Flows are HubSpot’s version of pop-up ads. They’re great for sales and special offers, growing your blog subscribers list, and promoting upcoming events or webinars.

Conversion Rate 45

Conversion Rate Hubspot Conversion Leads 45

Marketing Insider Group

JULY 19, 2011

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results.

Blogger 100

Blogger Inbound Marketing Marketing Mix Lead Scoring 100

ClearVoice

DECEMBER 12, 2019

alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? Well, those same speakers almost always have websites and blogs. HubSpot Academy. Content marketing. Email marketing. ClearVoice blog.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

SmartBug Media

OCTOBER 1, 2019

Would you rather listen to this blog instead of reading it? I’ve been working in marketing for nearly a decade now, and along the way, I have earned my bumps, bruises, and battle scars in figuring out what makes a great collaboration between strategist and client. Invited to any webinars that you are hosting or cohosting.

Advertising Agencies 82

Advertising Agencies Paid Search Agency Ad Agencies Planning 82

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. Read on for more ways you can use intent data as a marketer.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98