Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies. Maximize your marketing efforts by optimizing for SERP and social media, both. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Spiralytics

JULY 19, 2023

Fortunately, WordPress is SEO-ready, meaning it’s easy to implement search optimization strategies on it to make your website more visible to users In this blog, we’ll introduce some proven and tested SEO tips that will bring your WordPress site closer to your target audience. Sounds exciting? Great, let’s dive in!

CMS Development 91

CMS Development Optimization SEO Practices 91

Brightedge

AUGUST 4, 2020

Tracking share of voice will help you figure out how you fare against the competition in the SERPs. Monitoring your CTR will help you determine the success of your content. A high CTR doesn’t always mean success, though. Take note of not only CTR but also, sales or conversions after CTR. Organic click through rate.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. Think about that for a moment.

Traffic 76

Traffic Features Google SERP 76

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages). CTR is calculated as clicks divided by impressions.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. implies informational intent and is well-suited for blog and longer-form, instructional content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content. Blogs can be an incredible way to reach your audience, answer their burning questions, and build a loyal following. So let’s dive in. What Is Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Sana Commerce

AUGUST 2, 2023

This blog explores how manufacturers should leverage SEO to attract new customers and achieve long-term success. Appearing prominently in search engine results pages (SERPs). Not having a blog or other content-rich pages Content marketing plays a vital role in B2B SEO success. The result?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. Always be on the lookout for those CTR underperformers. Again, we weren’t sobbing into our fine Bavarian beers about the loss.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Marketing Insider Group

MARCH 2, 2021

You can analyze your website, blog, landing pages, social media, downloadable content, and any other content you own. Do you have content for website visitors in the awareness stage—like emails, social posts, ebooks, and educational blog posts? Your blog, social media, reviews, podcasts, guides, case studies, and videos can help.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Ready to get into diagnosing those problematic blog posts?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

KoMarketing Associates

MAY 25, 2022

For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . Including these can increase CTR by up to 50%, according to Google. . The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Directive Agency

APRIL 15, 2022

See Existing CTR For Keywords & Pages . They’ll also show you the average CTR and average position overall (both of whic are crucial SEO metrics ), and the exact CTR and average position of individual keywords. . See how to increase your CTR. . Want to boost your click-through rate? We saw this above. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

LeadSquared

FEBRUARY 4, 2021

But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. So, here are the key learnings from our test: Google SERP may/may not look different to everyone else vs. your target audience. If you bid on ads, people will see your relevant web page in the SERP.

Organization 52

Organization Google Ads SERP 52

Huptech Web

FEBRUARY 16, 2024

The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? You create blog posts, videos, and social media content offering workout tips, nutritional advice, and motivational content. → Click Through Rate CTR measures how often people who see your content click on it.

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

KoMarketing Associates

FEBRUARY 21, 2017

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section.

Activities 136

Activities Campaigns Brand Identity Branding 136

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. This can hugely impact CTR. Google Ads. Now, they can show up at the bottom of the page.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%). Company Blog.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

JULY 16, 2021

Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. Much like you optimize blogs for search , you should optimize video for search in a similar way. As if you were writing a blog, you should create videos with your audience’s interests in mind.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . According to Brian Dean over at Backlinko, the top spot on page one of Google’s organic SERPs has an average CTR of 31.7% Step 4: Baseline & Tracking Setup.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

KoMarketing Associates

JUNE 12, 2018

4 Ads at Bottom of SERPs. ” Even though businesses create more content than ever (2 million blog posts are published per day!), Monitor Impressions, Position & CTR: If a piece of content has high impressions, high position, and low CTR, you probably need to reevaluate the keyword you’re targeting.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

ClearVoice

JUNE 27, 2022

Search engine optimization or SEO is the practice of optimizing a site to improve its ranking in organic search engine results pages (SERPs). It involves using pay-per-click (PPC) advertising that shows up prominently in SERPs, which could deliver instant results. Enhanced visibility in SERPs. SEO vs. SEM Pros and Cons.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

SmartBug Media

APRIL 12, 2021

Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively. Organic CTR. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs. Impressions.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Velocity Partners

MARCH 13, 2024

Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. Some other trends: LinkedIn is testing a feature to allow brands to pay to promote their employees’ posts — and the beta test showed a 70% higher CTR and 60% increase in engagement (for thought leader promotions vs traditional static ads).

SEO 87

SEO B2B Paid Search Agency Aggregators 87

SmartBug Media

JULY 22, 2022

Ad extensions are extra lines of code added to your ad when it's shown in the search engine result pages (SERPs). To Google, this translates into three main factors: user experience (quality of ad assets), keyword relevance, and expected click-through rate (CTR). What are ad extensions? What is your quality score? Need a hand?

Correlation 88

Correlation Ads ROAS Cost Per Click 88

KoMarketing Associates

JUNE 1, 2016

Advertisers who were happy appearing somewhere on the search engine results page will have to decide if it’s worth increasing their bids to remain at the top of the SERP. One potential benefit is the Baidu SERP will be significantly less crowded. The top four paid ads will stand out, which could improve CTR and overall ad performance.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. If you have an online store, blog or a website, SEO can help your website grow and achieve your business goals. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

seo.co

SEPTEMBER 13, 2021

And there are multiple channels to offer a mix of content, such as a blog that boosts organic searches and a landing page that users are brought to through paid ads. Blog posts are usually the first form of content your visitors come across. Fill SERP With PPC-SEO Hybrid Strategies.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. What’s more, display campaigns have very low CTR (only 0.17%).

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Biznology

JANUARY 21, 2013

Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. As of now, Authorship won’t make you jump up the rankings – but it will make your posts more noticeable in the SERPs. Enabling Authorship.

SEO 80

SEO Google SERP CTR 80