BenchmarkONE

OCTOBER 7, 2020

Having a small business CRM is crucial for arming yourself with as much info — and as much sales confidence — as possible in the lead-up to your pitch. And to illustrate why we’ve outlined a few of the areas where a CRM can really come in handy when acing your pitch. . Where Your CRM Fits In. Creating Case Studies.

CRM 77

CRM Software Peer-to-peer Case Study 77

Act-On

APRIL 29, 2024

Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.” Blog Learn More Our intention is that you continue to take a look at Act-On and the other content we have that supports your business.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest. For example, when a lead completes a form on your website, their information can be automatically added to the CRM.

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. In this blog post, we are going to cover 5 ways you can improve your email marketing strategy using CRM. The importance of CRM in Email Marketing. Customer relationship management (CRM) is a commonly used software application that stores and manages important customer data.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

Binary Demand

MAY 27, 2024

This blog post will delve into the importance of lead nurturing and the best B2B lead nurturing examples to enhance your lead nurturing efforts. In this context, presenting lead nurturing case studies can offer valuable insights for companies aiming to enhance their customer engagement.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Marketing Insider Group

NOVEMBER 3, 2020

Ahrefs shows that it values its existing customers by helping them to get as much out of their product as they possibly can – it’s not just a case of getting the sale and then leaving them to their own devices. Sharing customer case studies and success stories is a win-win for everyone.

Planning 361

Planning Top of Funnel Marketing & Strategy Paid Search Agency 361

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Ranking 68

Lead Ranking Lead Scoring Blogger Ideal Customer Profiles 68

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That might include watching your product videos, reading blog posts or listening to your podcast. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

GreenRope

JUNE 2, 2021

Why Good CRM for Healthcare Is More Important Than Ever. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. ” (Businesswire).

CRM 52

CRM Marketing Management Customer Satisfaction Loyalty 52

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. This can be informal: publicly available contact information or referrals.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Martech

DECEMBER 27, 2023

This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder. If you dig too deep into your research, you’ll spend a few hours to find a prospect.

Email Marketing 133

Email Marketing Marketing Management Salesforce.com Deliverability 133

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. The leads’ information goes into your CRM then your sales team begins their sales process. Ask them to do a customer review or feature in a case study. Are they sticking around?”. Phase 3: Decision.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Vision Edge Marketing

APRIL 11, 2023

The company’s brand values, which include being helpful, transparent, and empathetic, are reflected in its marketing campaigns, blog posts, and customer interactions. Salesforce is a customer relationship management (CRM) software company that is known for its commitment to social responsibility.

Loyalty 201

Loyalty Brand Identity Branding Ad Building 201

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) That might include watching your product videos, reading blog posts, or listening to your podcast. Their contact information goes into the CRM, and a salesperson gets the most promising prospects on the phone.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Lake One

JULY 18, 2023

In this blog post, we will explore how utilizing HubSpot for manufacturing support can set you apart from the pack and accelerate growth. Additionally, HubSpot’s CRM platform helps manufacturers nurture leads and build strong customer relationships, resulting in increased customer loyalty and repeat business.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. According to a study by McKinsey , AI can improve sales forecasting accuracy by 10-15%, allowing you to plan more effectively and avoid costly surprises.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Factors like sales enablement and CRM work behind the scenes, carving a clear path to winning highly valuable accounts.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

BenchmarkONE

SEPTEMBER 27, 2018

Here are the seven best marketing automation blogs on the internet. Find a mix of vendor blogs, personal blogs, and media publications in our roundup. Chief Marketing Technologist Blog. This blog features everything you could possibly want to know about marketing automation, as told by the fantastic Scott Brinker.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57

Launch Marketing

MARCH 2, 2023

In the B2B space, LinkedIn is, in most cases, always a good option for you. The users are already in the right mindset, and not just scrolling for pleasure, which is more often the case on other platforms. We hope this blog gave some insight into what LinkedIn Ads can do for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Martech

FEBRUARY 23, 2024

Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Content type tagging. These tools adjust content and messaging based on segment, supporting relevance and engagement.

Digital Asset Management 120

Digital Asset Management Personalization Enterprise Management Tagging 120

ActiveDEMAND

AUGUST 17, 2020

ActiveDEMAND Targeted Case Studies. In several places around the website, we showcase studies. The secret ingredient is that we actually have 13 different case studies that we show depending on what ActiveDEMAND thinks the user likes. If we can figure out the client is B2B, they get a B2B case study.

Marketing Websites 92

Marketing Websites Banners Case Studies Case Study 92

Porch Group Media

JUNE 27, 2018

Download our CRM Email Reactivation Solutions Guide to learn how to turned your dormant customers into profit. The reactivated email addresses provided a 7:1 ROI in terms of conversions/purchases. The campaign also generated: 2.22% open rate.61% 61% clicks to delivered. 27.36% clicks to open.

Case Study 40

Case Study Case Studies Studies Brand Identity 40

Inbox Insight

MAY 31, 2024

With shared CRM data on target accounts, sales teams can deliver follow-up outreach to accounts engaged through marketing campaigns. Customer data platforms Customer data platforms (CDPs) integrate data from multiple sources like your website, CRM, marketing automation, and third-party intent data.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Lead Liaison

DECEMBER 1, 2022

Our engineering team pounded the innovation drums giving us industry-leading solutions that fit numerous use cases. Lead liaison’s study of 10,687 business cards and documents requiring transcription determined standard OCR was accurate 60.34% of the time. The result is a highly accurate process ideal for multiple use cases.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Conversica

MAY 22, 2020

For those who missed the event or just want a refresher, this blog post summarizes a few of the talking points from that case study presentation. The CloudCheckr team used the Conversica Sales AI Assistant to hit everyone in their CRM database which resulted in more qualification meetings with SDRs. The Challenge.

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Brandpoint

NOVEMBER 3, 2022

Make your blog a conversion point When marketers think of conversion points on a website, the blog isn’t often the first place we think to optimize. Your blog can be a great place to drive traffic and goal completions. Think ahead when you start working with a client and consider if they’d potentially make for a good case study.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Only B2B

JUNE 19, 2023

In this blog we will explore the transformative power of BANT qualified leads, delve into best practices for implementation, and examine real-world case studies showcasing its impact. A study by Gartner revealed that an average of 6.8 stakeholders are involved in B2B purchase decisions.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Outgrow

OCTOBER 16, 2019

6 Niche Marketing Blogs You Need to Read in 2019. This blog details 6 niche marketing blogs that can help marketers keep abreast of the latest trends, news, and insights of the marketing world. Two words- marketing blogs! We have jotted down 6 niche marketing blogs that you need to read. What is IN then?

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. When combined with its free CRM software, HubSpot’s sales tools track all relevant buyer data and interactions, allowing the sales team to manage the sales pipeline on a deeper level. Case Studies.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Lake One

OCTOBER 26, 2023

In this blog we’ll look at how advertising can specifically align to support an ABM effort. In our hypothetical case, Lake Software runs inbound with a diverse mix of content around employee wellness topics. A key to both Inbound and ABM success is your CRM. Kind of like fishing with a net.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Leadspace

MAY 15, 2024

Unfortunately, merging a bunch of static data together in a spreadsheet or your CRM won’t paint a picture that lets you explore and map hierarchies from individuals up to their global ultimate. However, their organizational hierarchies are the context that really matters when it comes to closing a deal. How do we do it?

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

Scoop.it

JANUARY 26, 2023

If they’re not ready to buy just yet but are getting there, send them additional materials after the webinar like a case study or a price-feature comparison. Link to your new case studies, product tours, and price comparisons, and don’t forget to send out deals and discounts to those who are ready to convert.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88