SalesIntel

AUGUST 21, 2023

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. Some examples of tailored content include personalized email content, SMS blasts, product recommendations, videos, or targeted ads. Without a shadow of a doubt, B2B marketing has immensely changed over the years.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Heinz Marketing

MAY 14, 2019

And until recently the best practices around ABM have been found primarily in blog posts, a few white papers and keynote presentations at the right conference. Earlier this spring, Demandbase published a complete, book-level guide to ABM. Earlier this spring, Demandbase published a complete, book-level guide to ABM. Refreshing!

Account Based Marketing 74

Account Based Marketing ABM DemandBase Budget Programs 74

Marketing Insider Group

JULY 27, 2015

There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments. Why is this the case? When they are kept in the dark.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

ActiveDEMAND

FEBRUARY 15, 2019

PipelineDeals is an easy to use SaaS CRM that’s perfect for construction, Logistics & Transportation, Manufacturing, and more. Because it’s in the cloud, it’s easy for salespeople to stay organized and work on the road or for sales managers to check in and see how things are going from a conference. Right after the sale.

Small Business Marketing 40

Small Business Marketing Marketing Automation Services Work Management Customer Satisfaction 40

SpotMe Blog

NOVEMBER 29, 2022

The pharma industry is unlike any other because its products and knowledge can prolong and save people’s lives. By understanding the event compliance landscape and working with experienced partners, life science companies can use event technology to drive engagement and enhance the experience for both HCPs and KOLs. So, let’s bust some myths!

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

Cintell

FEBRUARY 25, 2015

There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments. Why is this the case? When they are kept in the dark.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

NetLine

OCTOBER 17, 2019

In July 2017, we revamped our website and launched our blog session, where we would publish articles once a week and promote them mostly via social media. Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA. Let’s dig in and meet Carolina!

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. In fact, social media can be MORE transformative for a B2B company than a B2C company. Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Outgrow

SEPTEMBER 23, 2022

Welcome to the Marketer Of The Month blog! . About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. Martech Trends and the Great App Explosion. Great to be here.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Heinz Marketing

OCTOBER 24, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Marketing Automation Services 43

Marketing Automation Services Intent Signal Paid Search Agency Newsletter 43

Online Marketing Institute

JULY 31, 2012

Design & Production. . -->. --> By Topic. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. White Papers. Video Center. ENews Sign-Up. --> Magazine. Browse Issues.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

DECEMBER 15, 2014

There is research, SEO strategy, creative thinking, careful analysis of writing and content, lead scoring, CRM integration, sales process engineering, workflow analysis, design and usability decisions, a variety of content formats, social media placement, testing and metrics, and a whole slew of other things. Let''s look at what they are.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Planning 28

Salesforce Marketing Cloud

JANUARY 11, 2024

But before you start dreaming of the commission that comes with big-ticket business sales, there’s a lot you need to know about connecting with buyers and influencing their decision to purchase products or services for their companies. B2B sales is when a business sells a product or service to another business.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Lead Liaison

FEBRUARY 9, 2023

The Net Promoter Score (NPS) is a simple but powerful tool to measure client satisfaction with one single question, an indication of the growth potential of your company or product. Take, for example, a truck manufacturing company. Most businesses understand that retaining customers is a fine art that requires a well defined process.

Ideal Customer Profiles 98

Ideal Customer Profiles Lead Liaison Customer Satisfaction Lead Scoring 98

SpotMe Blog

JULY 13, 2023

Our take on marketing event management trends Marketing Event Management (MEM) has changed drastically over the past few years, with business leaders suddenly having to manage customer events differently – from lead generation events to trade shows and conferences. Managing marketing events takes a lot of time, effort, and money.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Hinge Marketing

JANUARY 31, 2022

For a second segment, small manufacturers, they use a different strategy: they focus on cultivating referrals from bankers, and they price their services on an hourly basis. So you can adjust your offerings without having to retool a factory or write off inventory of manufactured goods. Or would that narrow focus be too risky?

Differentiation 158

Differentiation Marketing Budget Work Management Marketing Automation Services 158

Convince & Convert

APRIL 12, 2012

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. Listen Now. Click the play button to listen here: Download the audio file: [link]. Jay : Here we are again on a Monday. Heck of a Masters this weekend.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

B2B Digital Marketer

SEPTEMBER 22, 2020

Deep Insights on Technology and the Customer Experience. Our world is rapidly evolving, and technology is becoming more advanced. Business operations and marketing efforts are becoming more automated and less personal. However, as we enter into this new digital age, does it also change the way we do our marketing? Timestamps/Outline. Welcome John.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

Hinge Marketing

JULY 18, 2019

For a second segment, small manufacturers, they use a different strategy: they focus on cultivating referrals from bankers, and they price their services on an hourly basis. So you can adjust your offerings without having to retool a factory or write off inventory of manufactured goods. Or would that narrow focus be too risky?

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92

Moz

JANUARY 16, 2019

Use content to fuel social media distribution (and not the other way around) Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. Instead, their intern would take the frontlines.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

BuzzSumo

JANUARY 19, 2021

My main business is creating content for others, so my goal for outreach is to promote the content I’m creating (primarily blog posts) for increased traffic, social engagement, and links. Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Try BuzzSumo. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Buzz Marketing for Technology

JULY 6, 2008

Knowledge Management Community Home Blogs Groups Wiki. elsua: The Knowledge Management Blog by Luis Suarez (KM Specialist, IBM) Blog Main / Archive / Invite Peers / Connect to this blog. Professional Community. Share and compare information with 1.2 million professionals. Find Members Alphabetical Directory. Communities.

Enterprise Management 100

Enterprise Management Work Management Wiki Tools 100

Buzz Marketing for Technology

JUNE 27, 2008

Manufacturing. Product Development. In the groupware industry, product developers are looking at new ways to meet a critical need of HR systems that are more adaptable to changes in business processes. In the past year, groupware companies have started looking more critically at their products and services to see how their.

Work Management 100

Work Management Marketing Management Resource Management Software 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. HubSpot CRM. LEARN MORE. Lucidchart.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Full Circle Insights

NOVEMBER 25, 2020

At Oracle in the ’90s, I talked my way into running the Compaq Products Division. At the time, Compaq Computer was the most important PC server manufacturer supporting Windows NT and Oracle wanted to have competitive products in the fast growing PC server market to compete effectively against Microsoft’s SQL Server offering.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Keeping up with the latest B2B Sales and Marketing terms is no simple task.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Keeping up with the latest B2B marketing and sales terms is no simple task.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

JUNE 23, 2010

The 3 C’s of Next Generation Crowdsourcing: Co-Creation, Constant, and Control Co-Creation There are people out there that love your product. The 3 C’s of Next Generation Crowdsourcing: Co-Creation, Constant, and Control Co-Creation There are people out there that love your product. What is the next generation of crowdsourcing?

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals.

Top of Funnel 266

Top of Funnel Practices Content Marketing Planning 266

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Overall Best Software Product Winners. Lucidchart.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. HubSpot CRM. LEARN MORE. Lucidchart.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52