Buyer Aligned Sales Processes Are In Need Of A Redesign To Succeed In A New Era For B2B
Tony Zambito
MAY 10, 2021
For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years. And let us not forget – new processes. What is striking is the funnel view has changed very little during the past twenty years. And, instead of calling it the funnel, we call it the buyer’s journey.
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