Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers?

PR 100

PR Blogger Tips Best Practices 100

Vision Edge Marketing

FEBRUARY 25, 2014

Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. The breadth, quantity and quality of your influencers will impact the success of this strategy. . How prominently did they feature your company/product?

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? You can also try “ submit article ” variations, if you want to place an article or blog post.

PR 152

PR Google Press Public Relations 152

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles. Create the content – whether it be blog posts, white papers, etc.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. The Benefits of Using a Press Release. 1) It will be picked up by other publications.

Press 28

Press Public Relations PR Lead Scoring 28

KEO Marketing

MAY 31, 2016

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story. There is a limited quantity of periodicals, blogs and industry websites that are interested in your stories.

PR 48

PR Paid Search Agency B2B Thought Leadership Advertising Agencies 48

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. What if you just wrote a new blog and you have no idea what influencers would be interested in your content?

PR 100

PR PageRank Branding Brand Identity 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

B2B Memes

NOVEMBER 23, 2011

Searls and Weinberger were addressing their comments above all to public relations and marketing people. Now, readers can easily and immediately comment on stories by commenting on blogs. What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

NuSpark Consulting

DECEMBER 9, 2012

Company Blog. Write a blog post providing an overview of the white paper with a link to it. Post portions of the white paper via a series of blog posts. Promote your paper within your blog’s sidebar or widget. All white papers should be promoted via online press release distribution services. Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Have you tried to get the attention of a journalist lately? Reporters and editors are under unprecedented pressure to produce, while at the same time thoughtfully evaluating scores of pitch letters they receive every day.

PR 135

PR Practices B2B Blogger 135

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. Because what it is to be a blogger is to be a writer and not a technologist or programer.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. And the words enriched all related social outreach.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

The Effective Marketer

JULY 23, 2010

I had classes on those old typewriters and you had to press each key really hard. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Biznology

FEBRUARY 4, 2013

It has long been a dream of enterprise SEOs to be able to train their media relations colleagues in SEO, and thereby to maximize opportunities to build links. At minimum, press releases and other media relations assets need to use the right keywords and URLs they list within them. This might be easy for a small company.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Great for: Podcasters, financial bloggers, freelance writers, vloggers and financial content marketers. Date: Mar.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Buzz Marketing for Technology

SEPTEMBER 15, 2010

There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. I still hear marketers say – “my CEO just doesn’t care about blogs – they only want to be in the NY Times or Wall Street Journal”. Blog this on Blogger. Share this on Technorati.

PR 100

PR Conversion Ning Digg 100

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Smashmouth Marketing

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. For example, we just launched Genoo into public release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. For example, we just launched Genoo into public release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

The Effective Marketer

MAY 3, 2011

With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Webbiquity

MAY 3, 2011

This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Jennifer Aaker. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. The FTC encourages social media policies be in place and reviewed.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

The Effective Marketer

JANUARY 11, 2010

2 Responses to Choosing an Email Marketing Software Choose the Right Company for Your Email Marketing Efforts | MediaVision Blog says: January 15, 2010 at 1:11 pm [.] Click here for tips from the Effective Marketer Blog Hello there! Blog at WordPress.com. Slides can be seen below. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

JULY 19, 2011

This is a guest blog post by Rebecca Lieb , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. Public relations just plain doesn't work the way it used to. But press releases don't work that way anymore. Enter the Optimized Press Release.

PR 28

PR Content Marketing Work Management Press 28

Hubspot

JULY 26, 2016

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. An ambassador for my clients (usually a design blogger) must write, curate and share content that’s: relatable, emotional, personal.

PR 28

PR Advertising Agencies Blogger Dwell 28

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Blog at WordPress.com. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Hubspot

JANUARY 10, 2014

You can pull from blog posts, ebooks, whitepapers, or videos to do this. Channel #2: Public Relations. In the past, public relations has been synonymous with press releases. However, traditional press releases don''t cut it anymore. Channel #5: Blogging. and then on Facebook. Not bad, right?

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

OCTOBER 18, 2013

Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! The Problem With Press Releases. Alright, here''s how to change how you think about PR, your company, and how the two relate. Hired a new executive? So what do we do?

PR 28

PR Press Public Relations Startups 28

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. Blog at WordPress.com. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100