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The 14 Best Marketing Automation Tools


Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) 7) Oracle Eloqua. Best suited (like Marketo) for large enterprises.

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When It Comes To Martech Marketers Can Have the Best of Both Worlds

Modern Marketing

There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology providers and multi-solution suites. Openness and connectivity are key parts of the Oracle Marketing Cloud strategy.

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Email Marketing Benchmarks By Industry [CHART]

Modern Marketing

We found that Marketers in the Pacific Rim were generally seeing preferable results over their Western hemisphere counterparts. We also tried out an alternate visualization of best in class, average and laggard rates – let us know what you think by leaving a comment.

New Benchmark Conversion Rates for Lead Stages [Infographic]

Modern Marketing

by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics


Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.