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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Personalization provides a powerful opportunity for differentiation in low-barrier-to-entry markets that are increasingly competitive. Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line.

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10 promotional product trends from the PPAI Expo 2018

Biznology

If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. Clothing has always been a big category for promotional products, but now improvements in fabrics have brought the idea of comfort to light. Image Credit: Gopromotional.co.uk.

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Decoding GMV pricing: benefits for software users

Sana Commerce

What is gross merchandise value (GMV) pricing and why do you need to be aware of it when investing in software today? Gross merchandise value, or GMV, refers to the total value of goods sold, usually on an e-commerce platform. There are many pricing models your SaaS provider may choose to implement based on their business.

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5 Ways To Create Lasting Connections in Your Virtual Event

Marketing Insider Group

Besides, virtual event networking also has the potential to bring more people together without the barriers of distance and travel. Incentivize these activities by offering virtual badges and even event merchandise to encourage further participation.

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Breaking Through Client Relationship Barriers

Hinge Marketing

One consultant, for example, suggested to a controlling CIO how to make small changes to the company’s merchandise return process. When a controller willingly takes your ideas to others, you have broken through an organizational barrier – without creating resentment. It's not advisable to try an end-around.

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How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It

Content Standard

 With the barrier to entry so high, I’m not surprised when marketers share that they feel it’s all just gotten too hard. This basic personalization demands more emphasis on content merchandising during the planning phase.  Third, the creator economy is booming.

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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

Product-focused features — The heart of any good online shopping experience is the merchandise. This is a big barrier when selling globally, which is why Shopify, BigCommerce, and Magento all offer options to help you create a multilingual site. Source: Plum Tree Group.

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