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Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Mereo

Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success. Pricing can be a highly debatable, emotional subject, both internally and externally,” Minda Marshall, VP of Business Development, said.

Pricing 41
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Why and How to Send A Personalized Discount Email

SendX

Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. In our case, we approach personalization from a pricing perspective. And what if after you use the discount, it’s exactly at a price that you’re willing to pay?

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Solution: Conduct detailed competitor analysis to determine how they price their products. Challenge #5: Pricing Products and Managing Shipping Costs Shopify’s report published in 2022 found that pricing impacts 74% of consumers. But despite the growth in eCommerce sales, only 12% of brands have a winning pricing strategy.

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14 ecommerce platform features that retailers can leverage to improve sales

ClickZ

Features such as rule-based product recommendations, product alerts, product bundles, and tier pricing enable retailers to keep relevant products front and center, increase the average order value, and motivate shoppers to buy more. These include rule-based product recommendations, product alerts, product bundling, and tier pricing.

eCommerce 141
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How B2B marketers can help sales overcome customer indecision

Martech

That’s a whole bundle of opportunities stuck in your funnel, clogging your pipeline and baffling your stakeholders. The fear of messing up (FOMU) is a major barrier for B2B buyers to pull the trigger on a purchase, no matter how compelling. Historically, the status quo — doing nothing — was the ultimate competitor.

B2B Sales 120
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Countering 4 “myths” of tech stack dysfunction: shrinkage, martech, shadow IT, and utilization

chiefmartech

And while I don’t know the details of Greenhouse’s pricing and packaging, I’m sure that’s reflected in what they charge. If Greenhouse were to massively overcharge, they would get eaten by a more fairly-priced alternative. Switching costs on an ATS aren’t that big of a barrier.

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What the AI-Delivered Buyer’s Journey Will Look Like in 2030

Adobe Experience Cloud Blog

AI will do the hard work for her by instantaneously sorting through the data, like current price trends and local inventory, and offer her a selection of wrapping paper that she can bundle into her current purchase. Holidays, time zones, and language barriers will no longer impede service. For Jane, this is great news.