Hey Content Marketers: What Do Successful Content Amplification Campaigns Look Like?
JANUARY 10, 2019
survive a plane crash than click on a banner ad. get into MIT than click on a banner ad. complete Navy SEAL training than click on a banner ad. Because of this, native advertising in all its forms, is leading this evolution and providing an alternative to the interruption-based cost per thousand impressions and cost per click economy. True native content amplification only has one optimization goal, cost per engagement (CPE).