Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 65

Social Media Template Work Management Marketing Management 65

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

Social Media 122

Social Media Analytics Media Template 122

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Social media posts.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. That’s where a social media marketing agency can be a lifesaver. OK, fair question.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 96

Digilant

FEBRUARY 4, 2021

Digital advertising faces emerging channels on what seems like a constant cycle. As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. Larger teams that grow and evolve with the digital advertising landscape. Social Media Advertising.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

Digital advertising faces emerging channels on what seems like a constant cycle. As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. Larger teams that grow and evolve with the digital advertising landscape. Social Media Advertising.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. This pricing model is determined after a project's completion.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs.

Hubspot 74

Hubspot Cost Google Process 74

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. What are you looking for your next marketing campaign to achieve?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Sprout Social

FEBRUARY 17, 2022

Social media. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Text messaging.

Template 132

Template Email Marketing Blast Campaigns Planning 132

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. That being said, you don’t always have time to create the various kinds of content you should be creating. Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. It can boost ROI.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

SmartBug Media

AUGUST 21, 2023

Similar to the examples listed above, the incentive needs to correspond with your company’s target market, mission, and messaging in order to provide value. Understanding Retention Marketing Retention marketing doesn’t just benefit your business in the present; it's essential for the long-term growth of your brand.

Loyalty 52

Loyalty Budget Programs Lead Ranking Merchandising 52

Hubspot

JUNE 3, 2020

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. By doing this, you can prioritize your ad budget by location. Evaluate your ad compared to your landing page.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

BenchmarkONE

MAY 4, 2021

Effectively marketing a business requires quite a bit of content. That being said, you don’t always have time to create the various kinds of content you should be creating. Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. It can boost ROI.

Small Business Marketing 52

Small Business Marketing Paid Content Business Lead Scoring 52

SmartBug Media

MAY 19, 2020

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. In order to drive SaaS marketing growth, your company first needs to understand a handful of metrics that define the economics behind your business. Image taken from HubSpot. ).

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

SmartBug Media

MARCH 18, 2019

In fact, if you aren’t executing a video marketing strategy by now, you’ve fallen behind. The strategy isn’t necessarily new, and with the rise of more video hosting platforms, it’s now easier and more cost-effective for a business to professionally execute a video marketing strategy. Sharing buttons. Vimeo PRO: $17/month.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

QuanticMind

FEBRUARY 19, 2019

Like the weather and tide schedules, your paid search campaigns change with the seasons. And as a Paid Search Marketer who has lived through numerous Black Fridays — and countless promotional SEM campaigns — you know that some seasons are, well, busier than others. we talk about just that. We feel you.

SEM 40

SEM Promotion Optimization Bandwidth 40

Adobe Experience Cloud Blog

JANUARY 11, 2017

Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency. There are many reasons to consider hiring a digital marketing agency.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 48

PureB2B

SEPTEMBER 4, 2020

You’ve done the job- built up a solid marketable database and an awesome nurture with great content and scoring. If the selling organization, from the top down, isn’t bought into your team is delegating “Marketing Qualified” leads, your programs are setup to fail. The MQL’s are FINALLY flowing. We’ve all heard it before.

Lead Ranking 68

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 68

Hubspot

MARCH 14, 2018

Who's making content worthy of a nearly hour-long visit to youtube.com? Musicians, TV networks, small businesses, and the self-employed all find monetary value in posting their own amazing content on a YouTube channel. Or, do you want your video content to generate ad revenue right from YouTube? Be an Advertiser.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

PureB2B

SEPTEMBER 4, 2020

You’ve done the job- built up a solid marketable database and an awesome nurture with great content and scoring. If the selling organization, from the top down, isn’t bought into your team is delegating “Marketing Qualified” leads, your programs are setup to fail. The MQLs are FINALLY flowing. We’ve all heard it before.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 62

The Point

FEBRUARY 13, 2013

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” You can download a free copy of the ebook – 100 pages on everything you need to know about marketing automation – what it is, how it’s different from CRM, common features, keys to success, and more – by clicking here.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Hubspot

OCTOBER 10, 2011

Elisa is the Content Development Manager at WordStream Inc., a provider of search marketing software and services. She manages the WordStream Internet Marketing Blog and you can follow her on Twitter at @egabbert. The relevance of the keyword and ad to the search query. In other words, it's an ROI killer.

Marketing Budget 28

Marketing Budget Campaigns Adwords CTR 28

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Search Engine Watch. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Ad Industry Metrics.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Hubspot

SEPTEMBER 27, 2023

From software-as-a-service (SaaS) providers to e-commerce platforms to media streaming services, managing subscriptions has become a critical part of successful business strategy. Leverage the reporting and analytics capabilities of the software to gain insights into your subscription business and the ROI it’s generating.

Work Management 57

Work Management Budget Programs Churn Rate Allocation 57

Allocadia

JUNE 14, 2019

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Length Matters for SEO: Aim for long-form content!

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Length Matters for SEO: Aim for long-form content!

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

The Point

JANUARY 14, 2014

Relatively little attention is paid to the very front end of the lead lifecycle – namely, responding to a new lead in the first place. Software Advice uses their study as a guide for how and when to staff an inside sales team, but I think the implications are just as important for when and how to deploy marketing automation.

Lead Ranking 100

Lead Ranking Marketing Automation Services Marketing Qualified Leads Sales Leads 100

Content Standard

APRIL 2, 2015

You’ve gone through the process of developing your content strategy , identifying your audiences, and defining your mission. As your content pipeline continues to flow to your satisfaction, you may be tempted to take your foot off the pedal and wait for the readers to turn into fans. Demonstrate the ROI. Congratulations!

Budget Programs 40

Budget Programs Peer-to-peer Bandwidth Content 40

Content Standard

JANUARY 6, 2017

Imagine you’re a mid-level marketer who has a good thing going. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. You have an audience that’s willing to engage from time to time on Twitter.

Facebook 70

Facebook Video Marketing Youtube Budget Programs 70

SmartBug Media

SEPTEMBER 1, 2023

Creating and perfecting ad copy is an art, a science, and a strategic game. When winning that game comes down to single words or mere minutes, ad copy optimization with AI can give you a valuable assist. Our ad copy experts recently jumped into the world of ad copy optimization with AI. What Is Ad Copy Optimization?

Marketing AI 64

Marketing AI Paid Search Agency Optimization Ads 64

Metadata

APRIL 11, 2023

Maybe—and I mean maybe —it makes sense to DIY your campaigns in native ad channels if you’re new to running paid ads, working with a smaller budget, or have a marketing plan without many moving parts. If that’s the case, manually running paid campaigns could make sense.

Campaigns 52

Campaigns Cost per Lead Advertising Agencies B2B Thought Leadership 52

Allocadia

DECEMBER 11, 2018

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization.

Organization 40

Organization Multi-Touch Attribution Lead Ranking Bandwidth 40

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Social Media 116

Social Media Budget Programs Work Management Marketing Management 116

Adobe Experience Cloud Blog

APRIL 11, 2014

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48