Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

The Lead Agency

AUGUST 20, 2020

This was a clear differentiator that separated B2B from B2C marketing. B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. This global pandemic could change B2B marketing forever.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Privacy trends impacting email performance and analytics.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. What Trends Typically Affect Seasonality in B2B Marketing? Because it works.

B2B Marketing 112

B2B Marketing Planning B2B Marketing Budget 112

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

Product 53

Product Content Marketing Lead Ranking Planning 53

Marketing Insider Group

MARCH 17, 2021

Content marketing isn’t just one of those trends that come and go in the marketing world. With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism. Quick Takeaways: Content marketing covers the three critical drivers in the customer journey.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech Advisor

FEBRUARY 17, 2020

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. In 2020, I expect we’ll see a continued blur between the lines of B2C and D2C, the introduction of personalization and AI to affiliate marketing and an increased focus on privacy regulation.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. Highly engaged customers. Appealing, right?

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

ClearVoice

MAY 28, 2020

By understanding the D2C approach, some marketers might find inspiration on how to adapt their existing processes and find a way to directly reach their desired customer or end-user. For Blue Apron, that means a blog that discusses everything from current events to holidays and food trends. You thrive on competition.

Planning 107

Planning Advertising Agencies Brand Identity Branding 107

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. What We Can Decipher From the Top Trending Topics. OK, with everything set now we can open it!

Analysis 229

Analysis Budget Programs B2B Work Management 229

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Martech

APRIL 2, 2024

This research shows that B2B influencer marketing can’t be dismissed as a passing trend. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Your customers won’t be convinced without credibility. What sparked the shift to influencer marketing?

B2B Marketing 131

B2B Marketing B2B Planning B2B Thought Leadership 131

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Published on Categories. Published on.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

LeanData

JUNE 23, 2021

In doing so, B2B buyers now expect the world-class customer journey experiences fostered by the best B2C brands, and potential buyers are better informed than ever before with the wealth of information available at their fingertips. The post 5 Sales Development Trends to Watch in 2021 appeared first on LeanData.

Trends 59

Trends Paid Search Agency Advertising Benchmark Eye-Tracking 59

Contently

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Thanks to a catchy custom song, users are provided a lighthearted, engaging way to bring awareness to a critical COVID-19 initiative. It depends. Teach us (quickly).

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. billion in 2016 to $16.4 billion in 2022.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. We expect this trend to continue. With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. Image credit: Nick Youngson.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Oktopost

MARCH 7, 2022

It can be hard to figure out what’s really important, and what are buzzword trends. However, now that these great brand monitoring tools exist, you can keep a closer eye on what customers, prospects, and employees are saying about you—and what they’re saying about your competitors. As marketers, we know the MarTech space is crowded.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Customer retention. Did you get that? Web traffic.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Martech

SEPTEMBER 26, 2022

Digital wallets are becoming more commonplace and even legacy financial institutions are finally waking up to the new trends. Data segmentation of your customers should really come from your predefined brand narrative, believe it or not. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C.

Work Management 115

Work Management Marketing & Strategy Marketing Strategy Practices 115

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. One of the main perks of using video for B2B marketing content is versatility—not to mention that businesses no longer need to spend thousands of dollars on high-end equipment to make effective, engaging content for their customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Only B2B

AUGUST 13, 2020

Account based marketing, traces its roots in 1990’s, when B2B and B2C companies startednoticing the need for personalized marketing. Back then too, customers were craving for personalized buying experience. Now-a-days, inbound marketing and peculiarly content marketing are the darlings of the B2B and B2C marketing planet.

Account Based Marketing 144

Account Based Marketing Marketing AI ABM Advertising Agencies 144

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. It is used to identify patterns and trends in data for informed decision-making. AI uses machine learning and deep learning to predict future trends, providing faster, more accurate forecasts.

Analytics 114

Analytics Enterprise Management Work Management Business 114

ClearVoice

SEPTEMBER 22, 2023

To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. Leverage AI-driven content from chatbots and intelligent virtual health assistants to provide timely and relevant information and 24/7 support to patients and customers.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Social media is often seen as an area where B2B companies excel and B2C organizations struggle to stand out.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Social Media 84

Social Media Enterprise Management Media Work Management 84

LeadSquared

JULY 12, 2015

In this episode, the discussions were on Marketing Automation trends, the importance of lead capture, and how lead generation and marketing automation work together. Below are a few highlights from the conversation: TechnologyAdvice: How should marketers look at B2B and B2C differently?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Trends Automation 52

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. B2C influencer marketing often gets more attention because of its potential to yield direct sales.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Adobe Experience Cloud Blog

JULY 30, 2019

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Sana Commerce

MARCH 7, 2023

One of the most effective ways to stand out from the competition is to take a page out of the B2C playbook to develop a full-featured e-commerce marketing plan. 80% of B2B customers expect their online sales experience to mirror that of the best B2C sites, with convenience and personalization as the top priorities.

Work Management 52

Work Management Marketing AI B2B Marketing Marketing Management 52

Oktopost

JULY 6, 2023

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

ClickZ

JULY 18, 2019

The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). The survey found that the top priority for marketers this year is in increasing brand awareness, followed by enhancing customer experience.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

SocialPilot

APRIL 26, 2024

Embed this post Effortless to Organize Your Content Calendar After working so hard on an engaging content calendar that follows all the latest trends, it’s heartbreaking to see your strategy scatter because of last-minute hassle. It can also let you create a customized time schedule for each platform and account.

Social Media 52

Social Media Effectiveness Media Top of Funnel 52