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Once is Never Enough: How to Repurpose Content Like a Boss

Act-On

Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product.

Don’t Bore People: 10 Ideas for B2B Newsletter Content

Act-On

In order to give you a few ideas for how to make your newsletters worth reading, I’ve rounded up 10 ideas for B2B newsletter content. Social media content. And you’ve already got the content. That’s definitely newsletter content. Customer profiles and case studies.

Trending Sources

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising.

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Identifying the top or best content is clearly a subjective task.

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

It’s really only for B2C people, right? First, there’s the content sharing. Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. But don’t forget about using quizzes and other interactive content.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind.

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Must Attend Marketing Events In 2014

Modern Marketing

This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. Fueled by benchmark insights, analyst input, and case study examples, this conference is a great place to learn how to systematically improve your marketing processes. Content Marketing World - Sept 8-11 / Cleveland, OH.

Why a content strategy is so important for your business and how to build one

Canadian Marketing Association

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. Every business today, no matter how big or small needs to step up their content strategy because buyers are insisting.

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. Producing enough content (53%).

Help 23

23 Outstanding Social Media Marketing Guides

Webbiquity

How can marketers make the best use of visual content? The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. The six steps in this post not only offer a great content blueprint, but tying it to college basketball makes it a very fun read. What is Content?

A Crash Course in Tumblr for B2B Marketers

Marketing Action

I was particularly interested to see if this might be a viable channel for B2B marketers to publish (or re-publish) content. Its audience skews heavily toward the younger crowd, and the marketing is primarily B2C. The audience is young and most of the marketing is B2C.

Copywriting Lessons From Companies Doing It Right

Hubspot

SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. For the B2C Marketers: Red Bull. It’s the deft way IQ melds technology and culture through content you’d read in Wired.

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Jump to the category of interest, or scroll to your heart’s content. .

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70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Jump to the category of interest, or scroll to your heart’s content. .

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . Artificial intelligence will help marketers effectively deliver personalized content at the right time. MarketingProfs | Chief Content Officer. . .

Engage the Social Buyer Persona

Tony Zambito

  Let’s look at several collective thoughts on the potential avenues the social buyer persona may find appealing to initiate engaging: Buyer Reviews :  In the B2C world, customer reviews are becoming more commonplace and accepted.  Image by Maria Reyes-McDavis via Flickr.

70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Jump to the category of interest, or scroll to your heart’s content. .

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8 Ways to Leverage Social Media Beyond Social Networks

Hubspot

And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. A bigger reach means a better opportunity to spread your content and reach more potential customers.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Isn't a plan (or roadmap in this case) a necessity?

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. That said, I’ve seen a multitude of content strategies die for the following reasons. Original content.