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28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks.

Once is Never Enough: How to Repurpose Content Like a Boss

Act-On

Producing engaging content is the #1 challenge for content marketers. Getting it right often requires a whole team of people, from data analysts and content strategists to the actual content creators – the subject experts, writers, designers and editors that produce the final product.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” It’s unlikely that a content strategy that worked five years ago will work today. The content chalupa. Foremost is Content Shock.

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Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Identifying the top or best content is clearly a subjective task.

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on.

To drive value from your content, focus on trust, not traffic

grow - Practical Marketing Solutions

The study suggest that the uniting force behind their greatness is an ability to forge an emotional connection based on trust with consumers. Value from your content: Trust … or traffic? Shonali helps ignite my business in a small way every day when she shares my content.

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10 Ways to Boost Your B2B Content Shares

BuzzSumo

How shareable is your B2B content? Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. Short form content is inherently shareable.

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye.

Vital statistics for B2B marketers – The case study

Earnest about B2B

In March of this year, we thought it would be worthwhile to piece together some of this research (call it content curation if you will) to tell a meaningful story on the state of the nation for B2B marketers. Back in June, Earnest began its very own social media experiment.

Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

B2B Social vs. B2C Social. It’s important to understand how social differs between B2B and B2C. First of all, most B2B companies share numerous posts per day, while many B2C companies have a lighter presence in terms of quantity of posts. Social Content – Create or Curate?

5 Ways to Repurpose Your Content and Get More Out Of It

ion interactive

As marketers, we put a lot of time, effort and energy into creating content to tell our brand’s story. Blog posts, case studies, interactive experiences—all of it requires hours, days and even weeks of our time. According to a recent benchmark study by CMI and MarketingProfs , "70% of B2B marketers are creating more content than they did one year ago.” And that number is only going to grow as content marketing continues to boom.

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Five Killer Content and Social Media Marketing Resources

WindMill Networking

As I explained in my last column , I do quite a bit of reading to stay up-do-date with the content and social media marketing fields. There is so much great content about content marketing, and I often link to articles and cite experts. Branded Content tool, anyone?

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind.

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Must Attend Marketing Events In 2014

It's All About Revenue

This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. Fueled by benchmark insights, analyst input, and case study examples, this conference is a great place to learn how to systematically improve your marketing processes. Content Marketing World - Sept 8-11 / Cleveland, OH.

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. Producing enough content (53%).

Help 24

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

It’s really only for B2C people, right? First, there’s the content sharing. Facebook dwarfs every other social media or content channel in terms of sharing , according to research by Fractl and BuzzSumo. But don’t forget about using quizzes and other interactive content.

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23 Outstanding Social Media Marketing Guides

Webbiquity

How can marketers make the best use of visual content? The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking.

Weekly Wrap Up - September 30

Savvy B2B Marketing

Why B2B Companies Need a Chief Content Officer by @basebot. Both can wreak havoc on the success of your content marketing if you don't have them. 5 Content Marketing Questions: #1 What's the Problem by @patsiblogsquad. A big piece of the plan boils down to content creation and content curation. Here's an interesting case study of how two different silos of AT&T gave a customer great and terrible customer service.

Savvy Week in Review: May 6

Savvy B2B Marketing

Is Your Content Keeping Pace? This is a B2C case study, but its lessons apply to B2B, too. Content Curation from Source to Influence in Five Steps - by @acSellerant. Bob Leonard walks marketers though the basics of curation.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. The six steps in this post not only offer a great content blueprint, but tying it to college basketball makes it a very fun read. What is Content?

Copywriting Lessons From Companies Doing It Right

Hubspot

SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. For the B2C Marketers: Red Bull. It’s the deft way IQ melds technology and culture through content you’d read in Wired.

A Crash Course in Tumblr for B2B Marketers

Marketing Action

I was particularly interested to see if this might be a viable channel for B2B marketers to publish (or re-publish) content. Its audience skews heavily toward the younger crowd, and the marketing is primarily B2C. The audience is young and most of the marketing is B2C.

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Jump to the category of interest, or scroll to your heart’s content. .

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70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Jump to the category of interest, or scroll to your heart’s content. .

Stats 56

Engage the Social Buyer Persona

Tony Zambito

  Let’s look at several collective thoughts on the potential avenues the social buyer persona may find appealing to initiate engaging: Buyer Reviews :  In the B2C world, customer reviews are becoming more commonplace and accepted.  Image by Maria Reyes-McDavis via Flickr.

8 Ways to Leverage Social Media Beyond Social Networks

Hubspot

And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. A bigger reach means a better opportunity to spread your content and reach more potential customers.

70 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Our goal was two-fold : Curate stats that were originally published no earlier than mid-2012. Jump to the category of interest, or scroll to your heart’s content. .

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable.

5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy

WindMill Networking

I’m talking about most B2B companies as well as those B2C brands that don’t necessarily fall into the Fortune 500. Here’s 5 reasons why that might not be the case: 1) Is Your “Strategy&# Too Broad? It really comes down to the content of your conversations.

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@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable. In addition, David’s blog provides the reader with a steady-stream of thought-provoking marketing content. The Nifty50 Men of Twitter.

Social Capital Byte: Institutionalizing Parity in B2B Relationships

WindMill Networking

Or in the case of not-for-profits, raise funds or attract volunteers, etc. It’s not surprising (or bad) as a marketing strategy, but it’s somewhat limited, mainly relating to B2C commercial social relationships.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Isn't a plan (or roadmap in this case) a necessity?

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. He is also the curator of the top two B2B marketing lists on Twitter, and his lists are number one on both Listorious and Mashable.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

Some things amaze me, like this year's social media and content marketing predictions list.    Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  More companies will need to outsource content to expert publishers. Quality content trumps frequent crappy content. Don't say it - more offline content in 2010??? Ian Lurie Look for instant content.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. That said, I’ve seen a multitude of content strategies die for the following reasons. Original content.