Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. At a time when B2B pros are bombarded with so much noise, our content must be more personalized and creative than ever. Business email address Subscribe Processing. What they’ll learn : Be real. Get MarTech!

Marketing Analytics Tools 103

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 103

Customer Experience Matrix

SEPTEMBER 8, 2017

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed. B2B is another vertical. The situation in B2B has now changed.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Marketing Insider Group

AUGUST 30, 2019

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Account Based Marketing, often called ABM, is a strategy employed by B2B companies focused on targeting a precise list of high-value accounts. ABM works best when marketing and sales collaborate. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Heinz Marketing

APRIL 26, 2023

I would start with aligning the people and process first and then get into the tool. Align your teams: ABX requires alignment across your marketing, sales, and customer success teams. This can include white papers, case studies, webinars, and other resources that address the specific challenges and opportunities of each segment.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 103

Martech Advisor

DECEMBER 23, 2019

With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. Step 1: Define and Align Marketing Objectives, Strategies, and Tactics. Whose buy-in do they need to move the purchase process forward?

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 103

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1 Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. Few ABM Strategies Customized Content and Messaging: Relationship Building Tactics: Lead Nurturing Programs: 7.1 :1 Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Heinz Marketing

JULY 27, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. But a sales rep is going to have a different goal than the SVP of Sales.

Sales Management 103

Sales Management Top of Funnel Account Based Marketing ABM 103

B2B Marketing Analytics

AUGUST 2, 2020

Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations. It is based on the timelines of the first marketing engagement in comparison with the sales engagements within an account.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. 7 Marketing Channels to Focus On in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. It allows marketing and sales teams to see their customer’s end-to-end journey within HubSpot. For example, you can: Track customer interactions across all channels, including website visits, email, social media , and phone calls.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. Why Campaign Attribution in Salesforce Is Important. But fear not!

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. What content do you have at your disposal (white paper, thought leadership , demo videos, etc )? How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. The statistics are evident; B2B usage is on the rise.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? Major differences between B2B and B2C. Group Purchasing Dynamics.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Heinz Marketing

JULY 20, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Conversations in marketing, conversations and sales.

Sales Management 101

Sales Management Top of Funnel Work Management Peer-to-peer 101

Vision Edge Marketing

NOVEMBER 15, 2018

How do you assign value to your channels and touch points? Maybe you use a graduated scale where you give touch points closer to the end of the buying journey more value than touches earlier in the process? Your approach will impact the decisions regarding which touches and channels affect customer behavior and deserve investment.

Marketing Attribution 151

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 151

The Point

JULY 27, 2018

So, for example, on a spectrum from low to high: * a white paper is a low bar offer (very little asked of the prospect). * a Webinar is a low bar offer (though not as low as a white paper because of the additional time commitment). * a demo or free trial is a high bar offer (due to the time and resources required). *

Account Based Marketing 100

Account Based Marketing Campaigns Multi-Channel Demand Generation Agencies 100

B2B Marketing Analytics

APRIL 3, 2022

Needless to say, marketing attribution is among the elite group of B2B marketing metrics that every data-driven marketing leader likes to track and is widely used across most innovative marketing analytics organizations. Gone are the days when a marketer could just go by what she “felt” was right.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. For optimal results, we suggest starting this process three to four weeks out.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. B2B marketing has evolved.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Madison Logic

JUNE 5, 2024

While existing buyers know about your brand, they may not be aware of additional problems brewing within their routines, processes, or system infrastructures—which also means that they don’t know to seek out solutions and that you’re the best fit for them. View your channels as distribution channels. Courtesy of Madison Logic.

Cross-Selling 52

Cross-Selling Advertising Channels Activities Campaigns 52

B2B Marketing Directions

DECEMBER 20, 2020

These research findings show that marketing performance measurement is still very much a work in process. Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Customer Experience Matrix

MARCH 12, 2017

When I was recently writing a paper for B2B CDP CaliberMind , they listed sales and customer success teams along with marketing as likely buyers of their product. CDPs built to support sales or customer success teams would probably look a bit different, even if they used the same underlying technology.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

B2B Marketing Analytics

FEBRUARY 24, 2020

New Engagements – Volume and Quality: the only way to influence new deals is to have the right customers and accounts engage, actively qualify and nurture them before they are handed over to sales. These 4 KPIs provide insights into efficiency across the funnel and help with accelerating deals.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Madison Logic

SEPTEMBER 8, 2022

If you are not yet convinced of the power of B2B account and lead nurturin g, look at these demonstrative facts we have gathered from other experts. 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost ( Invespcro ) . Industry type .

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

Valasys

JULY 15, 2020

Pamela Wilson, Owner of Big Brand System has aptly summarized the process as follows: “As online content creators, we are officially becoming more like magazine publishers. The following are some useful tips to help you strengthen your content strategy framework – its creation, production, and processing: 1. Be Data-Driven.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

B2B Marketing Analytics

FEBRUARY 4, 2019

New Engagements – Volume and Quality: the only way to influence new deals is to have the right customers and accounts engage, actively qualify and nurture them before they are handed over to sales. These 4 KPIs provide insights into efficiency across the funnel and help with accelerating deals.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? "B2B Marketing Must Be Driven by an Umbrella Strategy" Ardath Albee's Bio. Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

SWZD

JULY 12, 2017

Hello there, From where does your company generate B2B sales leads? How frequently do you test a new B2B channel, and how many new ones do you typically adopt? How do you select content to promote in these campaigns, and judge channel fit for each offer? emedia, Sr Marketing Manager. Robert Drew.

Top of Funnel 48

Top of Funnel Advertising Channels B2B Multi-Channel 48

Rev

OCTOBER 2, 2019

Review your asset library and pull out non-salesy, top of funnel content pieces — blog posts, guides, ebooks , webinars , you name it — that hold exclusive value. Your tone of voice can start passive, like the paper man dropping by with relevant reads and solutions to their everyday pain points. My Name . Be Personable.

Lead Nurturing 113

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 113

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. He made the essential point that “B2B doesn’t have to mean ‘b to boring.'” .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48