The Point

FEBRUARY 28, 2023

Or an engaging content asset (ebook, Webinar, white paper) that can pay dividends over the long term and serve a myriad of uses (Website CTA, lead nurturing, lead generation, social media). If you do invest in lead generation, set clear expectations for sales follow-up. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. Use of very short-term metrics will almost certainly devalue those leads and the perceived ROI from the program.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper? Writing a White Paper - Where do I Start? Writing a White Paper - Where do I Start?

Paper 100

Paper Lead Generation Tagging Online Marketing 100

The Point

NOVEMBER 12, 2019

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. . No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Digital B2B Marketing

MAY 22, 2012

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. Sirius Decisions actually labels this as inbound marketing, however I use a more limited definition of inbound marketing.)

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

The Point

MAY 27, 2014

Only AcmePro …” In marketing copy, there’s a fine line between assumptive and presumptuous, and this example crosses that line in leaps and bounds. Download a free copy of our white paper on integrated business applications and learn how to …”. Adapted from “The High Tech Direct Marketing Handbook”.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

BOP Design

OCTOBER 11, 2017

For many B2B marketing professionals, your job isn’t done once a lead is generated or captured via a website form or inbound phone call. There is no ceremonial handing off of leads to sales. We’ve seen a lot of success, both internally and in our clients’ organizations, for nurturing leads along to customer acquisition.

Sales Qualified Leads 49

Sales Qualified Leads Marketing Leads Lead Scoring Lead Ranking 49

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

PureB2B

MAY 30, 2022

Of course, in order to effectively both market AND advertise your business, it’s important to understand the distinctions. What is B2B Marketing? At its most basic , marketing in B2B is simply defined as the processes and activities that make your B2B products and services appealing and interesting to potential buyers.

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. It’s no more difficult to produce online video content than it is to produce a white paper. Lead Generation: Content among the most difficult tactics, but also quite effective.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Valasys

MARCH 21, 2023

What is Lead Nurturing? B2B lead nurturing builds relationships with potential customers and guides them through the sales funnel to ultimately become paying customers. However, there can be several bottlenecks that can hinder the lead nurturing process. Statistics show that 76% of leads never convert into sales.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Allocation 52

The Point

SEPTEMBER 21, 2017

For a more detailed discussion on this and similar topics, see our white paper: “ Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies”. The post Why Lead Nurturing Success Means Not Asking for the Sale appeared first on The Point. Photo by NeONBRAND on Unsplash.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

The Point

SEPTEMBER 23, 2016

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The post Winning B2B Email Campaign Keeps it Simple appeared first on The Point.

Email Campaigns 100

Email Campaigns Campaigns B2B Advertising Agencies 100

SmartBug Media

JULY 17, 2020

From using data from an authoritative source to writing informational content in an authoritative way, this is how your business can generate more leads. Use Authoritative White Papers to Build Your Email List. Using white papers to generate leads is a tried-and-tested tactic that people have been using for years.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. This is a pretty hard-and-fast rule.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

The Point

AUGUST 25, 2015

It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has yet to solve the reporting issue. B2B marketers are focused on the short term, to their detriment.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

nDash

MAY 26, 2022

With trends changing rapidly in the digital space, identifying technologies B2B marketers should use for managing their content marketing is challenging. In this guide, you’ll learn the importance of B2B marketing tools and technologies B2B marketers should use today. Increase Engagement.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

ViewPoint

MARCH 27, 2014

I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.

Social Media 120

Social Media Work Management Marketing Management Media 120

Onalytica B2B

SEPTEMBER 6, 2017

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. So far we’ve covered what influencer marketing is and why you should be doing it , and provided clarity on how you can set your influencer marketing objectives. Great, now we can start talking strategy!

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

KoMarketing Associates

NOVEMBER 13, 2013

What’s your biggest challenge as a B2B marketer? According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Converting leads into customers came in 2nd. As a B2B marketer myself, I can relate to these challenges. That’s a big deal.

B2B 120

B2B Landing Pages Leads Lead 120

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. is its ability to target specific audience demographics: job title, industry, etc. Non-Content Offers. Stale Creative.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

NuSpark Consulting

FEBRUARY 24, 2018

Demand generation strategies and key tactics include developing programs aimed at promoting new product features, building consumer “buzz,” engaging existing and prospective customers with orchestrated touch points throughout the process of optimizing lead conversion and the sales cycle. Lead Generation. Making the Cut.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Tomorrow People

APRIL 10, 2018

A content marketing strategy is dead in the water if it can’t deliver significant sales-ready leads. The B2B sales cycle has undergone a complete change and the length of the B2B sales cycle is shrinking as prospects engage later after doing their own research. Going micro with content marketing.

Lead Scoring 176

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 176

Webbiquity

JUNE 15, 2021

Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Plus, checklists work for both B2B and B2C businesses. Worksheets.

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

KoMarketing Associates

SEPTEMBER 10, 2012

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

The Point

JULY 16, 2015

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. Seriously though, that is one gorgeous white paper. Let me count the ways: The aforementioned white paper image is HUGE. The offer image.

CMO 100

CMO Paper Marketing Management Marketing Proposals 100

The Point

JANUARY 21, 2014

I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. This could also be a way to break up the first paragraph (see above.)”. The revised email can be seen in the second thumbnail to the right.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

Digital B2B Marketing

NOVEMBER 6, 2012

However, in B2B, the value of perceptions have been set aside, in favor of the new holy grail of B2B marketing: lead generation. B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. Followed by (and it makes sense) “white papers” and finally, case studies. What about the infobesity?

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

Prospectr

FEBRUARY 21, 2017

Kapost is a highly reputable company that discusses B2B marketing at depth. But, the ultimate goal of marketing is to generate qualified leads sales can close, right? With marketing lead generation, you want to talk to the right people, ones fairly close to being ready to buy. How You Use Forms Will Differ.

Demand Generation 147

Demand Generation Demand Generation Sales Qualified Leads 147

The Point

JULY 14, 2011

Sure, your product may be wonderful, but the reason people respond to emails is because they want the offer: the white paper, the Webinar, the information kit. For more tips on B2B email design, download a free copy of our white paper: “ Top 10 B2B E-mail Marketing Mistakes.”. Sell the Offer.

Creativity 100

Creativity B2B Verticals Paper 100

Ambal's Amusings

JANUARY 21, 2010

What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? Marketing Edge podcast.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

ViewPoint

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421.

Work Management 100

Work Management Marketing Management B2B Business 100