Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

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Purchase Intent Intent Data Intent Purchase 62

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. Gartner Disclaimer.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Intent Data Intent B2B Sales ROI 62

Zoominfo

DECEMBER 16, 2020

For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. Not only can you personalize your lists but you’ll use these filters to create real time alerts on these saved accounts and searches. Want another common use case?

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

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Buyer Intent Intent Data Digital Asset Management Privacy 62

Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

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Intent Data Intent Intent Signal Bombora 109

Only B2B

FEBRUARY 11, 2024

Must Read: How to Collect B2B Intent Data? Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources.

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Intent Data Intent Work Management Marketing Management 62

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. So, How did we get here?

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Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

NetLine

DECEMBER 7, 2023

Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).

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Account Based Marketing Intent Data Intent ABM 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

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Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Downstream intent data’s role in B2B marketing and sales.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

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Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Albacross

JANUARY 19, 2022

According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. Intent data gives you the power of predictability based on collecting real-time website activities. Define which activities are “buying signals”. Use Intent Data to increase conversion, faster.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Zoominfo

DECEMBER 16, 2020

For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. Not only can you personalize your lists but you’ll use these filters to create real time alerts on these saved accounts and searches. Want another common use case?

Zoominfo 100

Zoominfo Marketing Management Peer-to-peer Opt-out 100

6sense

JANUARY 20, 2022

According to Gartner research, buyers spend only 17% of their buying experience engaging directly with suppliers. Customizable alerts give you control over which intent signals you’d like teams or individuals to be notified about, based on what’s most relevant to their specific territory or targets. For Marketing Teams.

Marketing Analytics Tools 62

Marketing Analytics Tools Product Marketing Qualified Leads Lead Ranking 62

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? As a result, intent signals around certain topics will be sparse.

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Intent Data Lead Ranking Intent Relevance 134

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The following ways can help the B2B marketers to excel at customer experience management (CXM): 1.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. B2B buying has always been a tricky proposition. Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors. The conventional sales funnel has also changed for good.

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Cost ROMI Optimization B2B Marketing 40

Content4Demand

SEPTEMBER 24, 2021

J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. B2B Fusion has developed industry award-wining ABM experiences for its clients. B2B Fusion has developed industry award-wining ABM experiences for its clients.

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Intent Data Top of Funnel Intent Lead Ranking 78

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group.

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Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

6sense

DECEMBER 8, 2021

Many business-to-business (B2B) sellers have adopted the Challenger sales model, which teaches sellers to educate, educate, educate through a process called “rational drowning.” To succeed, we have to make it easier for buyers, what Gartner Inc. What a novel idea for prospecting! flat out calls “ buyer enablement.”.

Lead Ranking 62

Lead Ranking Intent Signal Act-On Lead Scoring 62

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

APRIL 3, 2023

Once in a while the expression “Buyer Intent Data” is likewise utilized, subsequently consolidating the two words. In B2B, Intent data shows what (potential) clients are keen on and what they are searching for on the web. It’s data about individuals’ web-based conduct and, in B2B, of organizations.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. Establish intent scoring: Assign scores to prospective opportunities based on their demonstrated intent signals, allowing for prioritization and personalized engagement.

Lead Ranking 212

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 212

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Over the past 5 years, voice searches have evolved & adapted for a variety of purposes & its influence on B2B decision-makers has been significantly growing as well.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group.

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: People probably don’t know your background– you’ve spent years at CBE which became Gartner and then years at Challenger and are now running The Brooks Group.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential. and/or its affiliates in the U.S.

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Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. A Top-Down analysis starts with the highest size estimate possible and reduces it using data and assumptions about your company and industry.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Let’s use an example of a B2B SaaS solution: CRM Software.

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Database Marketing PPC Work Management Marketing Management 45

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. 5 UpLead offers over 85 million B2B connections. Request Demo Clearbit G2 Rating: 4.4/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Zoominfo

AUGUST 23, 2022

For B2B sales leaders, these challenges become even more pronounced. The B2B software market has undergone immense changes in recent years. B2B self-service experiences on the rise McKinsey’s data indicates that 22% of business decision-makers are already using digital self-service tools to identify and evaluate new vendors.

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B2B Sales Trends Zoominfo B2B 100

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

DemandBase

JUNE 16, 2020

Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A “Dream Come True” for B2B Revenue Teams. What constitutes true ABM has not been clearly established — either by ABM vendors, or in the minds of B2B marketers. A B2B customer data platform. An Intuitive User Experience.

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DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Smashmouth Marketing

JANUARY 19, 2023

Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences. It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service. Most of their research, 67% according to Gartner, will be conducted online.

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Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130