Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

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Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

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PathFactory

MAY 2, 2022

Using actual, near real-time content engagement signals, AI-driven targeting, and personalization, Go To Market teams can easily provide a relevant, seamless experience where the buyer can find all the information they need to make a purchase decision. “A Match the best performing content journeys to your targeted accounts.

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TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Downstream intent data’s role in B2B marketing and sales.

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Albacross

JANUARY 19, 2022

Intent data is the one. It tells you who are interested in your products, which product they are interested in, where they are on the buyer journey, and when they are ready to buy. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date.

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Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The customer research is now just not limited to the awareness stage of the buyers’ cycle but is equally spurred across all the stages of customers’ buying cycles.

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PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Find Lucrative B2B Leads on the Spot.

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Smashmouth Marketing

JANUARY 19, 2023

Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences. At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. Most of their research, 67% according to Gartner, will be conducted online.

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NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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Zoominfo

JUNE 6, 2023

According to Gartner , poor-quality data costs companies some $13 million per year. Intent signals: coordinated buyer research around certain topics and keywords. And as the volume of data collection and processing continues to increase , the potential for duplicate data to cause havoc will only grow.

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Zoominfo

JULY 13, 2021

Chorus captures and analyzes phone calls, video meetings, and emails to unearth insights that enable revenue teams to deliver tailored coaching, replicate winning behaviors, and target with greater precision throughout the buyer journey. And now, thanks to Chorus, signals will rise from voice and video phone calls.

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Hubspot

JULY 8, 2020

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. We're familiar with the large number of target account contacts involved in a decision making process (6-10 according to Gartner ). C) Content Syndication.

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Heinz Marketing

SEPTEMBER 13, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What do you think will come back and what do you think will become the new status quo for sales and marketing and B2B moving forward? In that first survey, it was no, they didn’t.

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B2B Sales Cross-Selling Work Management Enterprise Management 117

Heinz Marketing

OCTOBER 22, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. She’s joining us from, I believe, Tracy, you’re joining us from the Gartner Sales & Marketing Conference today. The B2B analytics tool from Salesforce was very powerful there.

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Sales Management Top of Funnel Marketing Automation Services InsideView 65

Zoominfo

JULY 13, 2021

Chorus captures and analyzes phone calls, video meetings, and emails to unearth insights that enable revenue teams to deliver tailored coaching, replicate winning behaviors, and target with greater precision throughout the buyer journey. And now, thanks to Chorus, signals will rise from voice and video phone calls.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

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