Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. So, How did we get here?

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Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs.

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Intent Data Intent Intent Signal Bombora 109

Only B2B

FEBRUARY 11, 2024

Must Read: How to Collect B2B Intent Data? Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources.

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Intent Data Intent Work Management Marketing Management 62

TrustRadius Marketing

OCTOBER 3, 2022

Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Enhance your ABM program.

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Intent Data Top of Funnel Intent Work Management 52

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. It also limited the scalability of ABM efforts. What’s the difference?

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Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools 147

PathFactory

MAY 2, 2022

Match the best performing content journeys to your targeted accounts. Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. J on Russo , Founder and CMO of B2B Fusion Group , also joined us for a recent panel discussion , sharing even more of his perspective. As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs.

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Intent Data Top of Funnel Intent Lead Ranking 78

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

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Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. CXM is a goal equally important to marketers as the sales endeavors & runs simultaneously to the sales cycle optimization process.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. B2B buying has always been a tricky proposition. Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors.

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Cost ROMI Optimization B2B Marketing 40

Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. Pros & Cons of the MQLs for Qualifying New Customer Opportunities MQLs refer to leads that are qualified opportunities, based on predefined criteria and indicators.

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Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. Once in a while the expression “Buyer Intent Data” is likewise utilized, subsequently consolidating the two words.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

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Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. .

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Database Marketing PPC Work Management Marketing Management 45

Valasys

AUGUST 29, 2019

If as a B2B marketer you think that voice search is only relevant in context to B2C SEO & local SEO, think again. Over the past 5 years, voice searches have evolved & adapted for a variety of purposes & its influence on B2B decision-makers has been significantly growing as well.

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B2B Sales Lead Ranking SEO Top of Funnel 40

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market.

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DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Find Lucrative B2B Leads on the Spot.

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Intent Top of Funnel Intent Signal Intent Data 118

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

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Intent Data Top of Funnel Intent Ideal Customer Profiles 75

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. SalesIntel also offers a personalized demo based on your ICP. UpLead G2 Rating: 4.7/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Hubspot

JULY 8, 2020

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. In fact, you might've already heard the term as Key Account Management, Key Account Marketing, or Client-centric Marketing.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101

Martech

MAY 16, 2023

Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better? Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. This is where the opportunity for AI in B2B lies.

Marketing AI 93

Marketing AI Top of Funnel B2B Intent Signal 93

Martech

MAY 16, 2023

Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better? Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. This is where the opportunity for AI in B2B lies.

Marketing AI 90

Marketing AI Top of Funnel B2B Intent Signal 90

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. SalesIntel also offers a personalized demo based on your ICP. UpLead G2 Rating: 4.7/5

B2B Marketing 52

B2B Marketing Zoominfo Lead Ranking Ideal Customer Profiles 52

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Leadspace

NOVEMBER 5, 2020

This was once the concept for B2B marketers, who ended up purchasing dozens of tools over the course of years in what some have coined the “shiny object syndrome.” ” You see a new marketing toy, and you just have to have it. . Find new accounts based on look-alike modeling. Not exactly.

Ideal Customer Profiles 62

Ideal Customer Profiles Work Management Marketing Management Lead Ranking 62

Inbox Insight

APRIL 23, 2019

According to Google , B2B purchasers search up to 12 times before engaging, when conducting research. Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities?

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Buyer Intent Intent Data Demand Generation Intent 61

Heinz Marketing

SEPTEMBER 13, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What do you think will come back and what do you think will become the new status quo for sales and marketing and B2B moving forward?

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B2B Sales Cross-Selling Work Management Enterprise Management 117

Valasys

JULY 16, 2019

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Choozle

JANUARY 20, 2020

B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their desired audience and drive results. B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Heinz Marketing

OCTOBER 22, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. She’s joining us from, I believe, Tracy, you’re joining us from the Gartner Sales & Marketing Conference today. Also, very excited to have joining us today Tracy Eiler.

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Sales Management Top of Funnel Marketing Automation Services InsideView 65

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

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Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Heinz Marketing

APRIL 30, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). But what does an effective B2B data-driven marketing strategy look like?

Sales Management 56

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 56