KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Valasys

JULY 20, 2020

The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. B2B falls flat on forming status among social platforms. Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Our blog has about 4,000 RSS and email subscribers. By Peter Caputa. They’re not much different.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. But guess what?

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. The same holds true when developing strategies for Twitter. The same holds true when developing strategies for Twitter.

Twitter 48

Twitter B2B Marketing Tips Planning 48

B2B Digital Marketer

MAY 9, 2024

43:23 – 44:04) Zee Jeremic elaborates on a strategic approach called ‘The Fourth Growth Lever’, focusing on long-term growth and scaling strategies, and how companies can leverage existing resources to enhance revenue growth significantly. ” “The feedback loop is really important between marketing and sales.

Work Management 52

Work Management Marketing & Strategy B2B Sales Paid Search Agency 52

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Chris Koch

AUGUST 5, 2011

We don’t see the value of it for B2B and we want it off the table. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Those companies and teams that embrace it are finding themselves ahead of the competition. For B2B social selling, LinkedIn is one of the top social networking platforms to use. LinkedIn Sales Navigator.

Tools 120

Tools Peer-to-peer Outreach Social Networks 120

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Marketing Insider Group

MAY 7, 2013

Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. The objective of personal branding is professional success and is directly linked to the success of the company we serve. Check your social inbox: Twitter mentions, Linkedin, RSS feeds. Social Media'

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Marketing Insider Group

FEBRUARY 16, 2012

And yet much of the B2B Marketing conversation is still on generating leads. This is why I believe we have a leadership gap in B2B Marketing today. This is why I believe we have a leadership gap in B2B Marketing today. Change is coming to B2B Marketing. Are you ready? The Future of marketing was digital?

B2B Marketing 100

B2B Marketing Enterprise Management B2B Thought Leadership B2B 100

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. Many of these may not be worth it to you and your company but they’re good to keep in mind. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Savanta

JUNE 20, 2011

This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. At this point, firmographic variables like company size and industry sector become relevant again as each segment can then be profiled on this basis to help targeting. Subscribe and receive new posts by RSS. Enjoying this post?

Case Study 120

Case Study Case Studies Segmentation SME 120

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. The RSS feed is: [link]. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company. Listen Now. ” Bull!

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. My job is to learn about how to become a better B2B marketer and to share what I learn with others. I think of Paul Dunay as one of the model citizens of this online B2B guild.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Biznology

NOVEMBER 21, 2012

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . Traditional approaches in B2B retention marketing. The most basic approach has been—simply—superb account management.

Loyalty 80

Loyalty Enterprise Management B2B Marketing Work Management 80

Webbiquity

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly.

Traffic 100

Traffic RSS Social Media Social Networks 100

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Same survey; companies 200-1000 employees.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

B2B Marketing Savvy

OCTOBER 8, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Inside the client company, angst occurred despite the story content being very positive. Go fast, but slowly. **.

Twitter 40

Twitter Paid Search Agency RSS Television marketing 40

MLT Creative

NOVEMBER 7, 2011

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. They follow companies to stay in the loop on new developments, compare products and services and track potential opportunities. For example if you use Inc.

Paid Search Agency 40

Paid Search Agency Linkedin B2B Marketing Companies 40

Albacross

APRIL 9, 2019

This is particularly true of the B2B world. As a B2C company, you can still get somewhere through simply being in the right place at the right time — pop up in a few searches with a compelling offer, and you can win a sale even if your brand is wholly unremarkable. But B2B is more demanding. They’re likely to feel flattered.

Brand Identity 56

Brand Identity Branding B2B Enterprise Management 56

B2B Marketing Savvy

AUGUST 31, 2009

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. For Twitter to evolve to a useful B2B platform, metrics must keep pace. For Twitter to evolve to a useful B2B platform, metrics must keep pace.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

The Effective Marketer

MARCH 17, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. You can follow any responses to this entry through the RSS 2.0 Short copy.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. First, here’s what we do as part of monitoring: Track conversations about your company. You need to know what’s being said about your company online. Image by HubSpot via Flickr.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also.

RSS 100

RSS Paper Case Study Case Studies 100

Smashmouth Marketing

SEPTEMBER 4, 2009

I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. I'm in good company! HootSuite - been using this since I uninstalled tweetdeck for locking up my system every day. Read up, schedule the best for tweets on HootSuite with Send Later. Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Multi-Channel Social Media Stats 131

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. Nearly 330 million people are active on Twitter, and 40% of Twitter users purchased something after seeing it on the platform. How to Run a Contest on Facebook. Follow the Rules.

Social Media 101

Social Media Media Rules Guidelines 101

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Webbiquity

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. company website, newsletters, syndication sites). Number of RSS subscribers (regular readers). Six Twitter Metrics. Number of company followers. Page views (of LinkedIn company overview).

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

B2B Marketing Savvy

JULY 21, 2009

Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: SavvyB2B@gmail.com. The problem: The beloved engineer didn’t tell anyone and the company leadership team didn’t have a plan or a strategy to monitor their brand online. Cool – new business! It gets worse.

Twitter 40

Twitter Advertising Agencies Paid Search Agency Intent 40

Marketing Insider Group

SEPTEMBER 4, 2012

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. 6 Steps to Content That Isn’t Boring.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

B2B Marketing Savvy

AUGUST 18, 2009

If you like the read, please subscribe to my RSS feed. Commentaries on Facebook, Twitter… telephones and Earth’s own aliens- and giants like Buffett, Apollo 11 and the BBC. THE BONUS ROUND. (Video) Kevin Spacey explains Twitter to Letterman. Business Week: “Twitter Dominates CMO Social Network Plans&# . .

Twitter 40

Twitter Facebook RSS PR 40