Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. 1) B2B marketers are faring (a little) better than B2C. Per the report, “B2B teams had the largest marketing budgets.”

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

ClearVoice

JUNE 19, 2023

Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. ( Wyzowl ) 66% of B2C marketers use video marketing. The post Content Marketing in 2023: 35 Stats You Should Know appeared first on ClearVoice.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

JULY 18, 2023

This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. It’s hard to say what impact Facebook’s Threads platform will have, though there are signs that Threads could be a valuable tool for B2B marketers. ” Only 29%?! TikTok is for idiots.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. 18 Facebook Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Sprout Social

MAY 10, 2019

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. 46% of B2B buyers purchase something after watching video. A lot of companies assume that YouTube is strictly a B2C channel.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Here are three more key takeaways from the 22 content marketing stats and facts below: Words today, pictures tomorrow. Stratabeat ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. B2B marketing is often misfocused. Want to know more? TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Hubspot

MARCH 19, 2019

Email marketing stats. 93% of B2B marketers use email to distribute content. 83 percent of B2B companies use e-newsletters as part of their content marketing program. 40 percent of B2B marketers say email newsletters are most critical to their content marketing success. B2B Email Marketing Statistics.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Porch Group Media

OCTOBER 1, 2020

Campaign Monitor, 2019) 78% of marketers have seen an increase in email engagement over the last 12 months (Not Another State of Marketing, 2020) 31% of B2B marketers say email newsletters are the best way to nurture leads. Epsilon) B2C marketers who connect with customers through automated emails see conversion rates as high as 50%.

Stats 71

Stats Email Marketing Trends Planning 71

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). The search marketing stats and facts below provide some helpful guidance. 3 General Search and Google Stats and Facts. 9 Organic SEO Stats and Facts.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. The Paving for Pizza website features stats and testimonials from towns in California, Delaware, Georgia, and Texas where Domino’s came in to help.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

BOP Design

JUNE 22, 2023

A guide to crafting a B2B web design that provides a great customer experience and improves conversions. The success of a B2B website design depends on its ability to convert visitors into new clients. B2B web design focuses on creating websites that are tailored to meet the needs of businesses selling to other businesses.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 10 Stats About Social Media Demographics. billion last year to 2.5 billion by 2018.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Vidyard

SEPTEMBER 27, 2018

Whether you’re trying to sell your boss on making demand creation part of your process, or you’re putting together a new marketing strategy, these stats can help you make a plan that works. The post Diamonds, Demand Generation, and Stats Your Business Needs appeared first on Vidyard. Another 31% are talking about it.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? Whether you’re new to B2B email marketing or a seasoned pro, this guide will provide actionable tips and insights to help you take your email marketing to the next level. What is B2B email marketing?

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Rev

OCTOBER 14, 2018

When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer. Ryan is an expert digital marketing and especially email marketing with 20 years of experience in B2B demand gen. CEOs ask the right questions.

B2B Marketing 113

B2B Marketing B2B Paid Search Agency Skype 113

Modern B2B

OCTOBER 20, 2023

That’s a nice stat, right? For me, this is far from the consideration of most B2B marketers and something that’s critical to B2C… yet, highly lucrative when it comes to long term growth. The post Forrester B2B Summit EMEA 2023: Focusing on Customer-First appeared first on Modern l B2B Marketing.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. It’s no secret that content marketing is on the rise for both B2B and B2C, but it’s very interesting that more marketers are looking to invest in curated content ( source ). MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. What these Stats Mean for Marketers. Gartner. . Three Deep & Ascend2. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Paul Gillin

JANUARY 2, 2014

based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” Earnest’s B2B campaigns have a lot of B2C energy inside them. Be sure to check out the links to some of the year’s best B2B videos on slide 37.

Stats 50

Stats B2B Marketing Video Marketing Paid Search Agency 50

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). 12 WPO, Inbound and Content Marketing Stats. e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Optinmonster

AUGUST 7, 2020

But, just in case you’re not convinced of the power of email marketing, we’ve compiled a big list of email marketing stats that will blow your mind. B2B Email Marketing Statistics. B2C Email Marketing Statistics. Now let’s look at the differences between B2B email marketing and B2C email marketing.

Statistics 110

Statistics Email Marketing Planning Open Rate 110

KoMarketing Associates

APRIL 11, 2017

How can B2B marketers further optimize their video content? It allows the B2B marketer to re-cut their video to optimize that video’s content and try again.”. Do audiences seem to be more willing to watch longer or shorter videos from B2B marketers (compared to B2C marketers)? “I how-to, product)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. In fact, influencers are just as — if not more important for B2B companies than B2C. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies. Cultural difference?

Social Media 53

Social Media Emarketing Forrester Media 53

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

KoMarketing Associates

MAY 9, 2017

How are B2B marketers, in particular, using content personalization to their advantage? Note: these stats apply to all the respondents in the survey, but there was no statistically significant difference in responses between B2B and B2C respondents.]”. Do they personalize certain types of content (e.g.,

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

Webbiquity

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Navigate the Channel

NOVEMBER 14, 2017

Influencer marketing has long been a staple in the B2C marketplace. However, many experts believe that it will soon rise in the B2B marketplace as well. Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Martech Advisor

JANUARY 2, 2020

B2B marketers have been conditioned for years to focus on vanity metrics like website traffic and search engine rankings. I’d argue that over the past couple of decades, B2B websites have not changed as much as we’d like to accept. It is also obvious that B2B websites are far less interesting than those of B2C companies.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83