ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. Invest in producing higher-quality social content to boost engagement.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content4Demand

FEBRUARY 9, 2021

B2B marketers have worked tirelessly over the past year to find new, exciting ways to engage with their audiences. Thought leadership assets focused on topical trends, predictions and disruptions are always lead magnets—especially if they’re supported (or fueled) by influencers. Create Audiograms for Social Promo.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Hubspot

JUNE 25, 2015

There are a few ways you can narrow your choices down and decide which network (or networks) will work best for you and your business goals, while lining up with your available resources. As we said, there are a ton of social networks to choose from. Why Go Big?

Social Networks 28

Social Networks Marketing Budget Best Practices Top of Funnel 28

Marketing Insider Group

JANUARY 26, 2015

Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

Marketing Insider Group

AUGUST 27, 2015

Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Blog 1-2 times weekly. Comment on their blog.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Integrated B2B

JUNE 16, 2020

If you’re in B2B marketing, you’ll naturally understand the importance of creating great content. This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Bluetext

APRIL 7, 2021

With rising competition from emerging platforms, such as the audio-only app Clubhouse, or viral sensation Tik Tok connecting niche interest communities, LinkedIn is debuting similar features to remain the mainstay for professional networks. Additionally, users can “Follow” these influencers rather than adding them to their personal networks.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

LEADership

SEPTEMBER 5, 2013

This isn’t about B2B vs. B2C strategies and tactics. I’m a CEO in a B2B industry. How does your B2B messaging come across to me? Here are 5 steps you must follow in order to build a sustainable social strategy and accelerate your B2B lead generation: 1. See my series on Content Curation.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Adobe Experience Cloud Blog

APRIL 1, 2015

Every brand has a curated image that they share with consumers. Take a quick peek on any social network and you will see that April Fools’ day is a social media sensation, with a top trending hashtag #AprilFools. Modern Marketing b2b Consumer' 2) Build Buzz.

Planning 48

Planning B2B Thought Leadership Thought Leadership Marketo 48

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? 1 “leadership competency” of the future. How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. Most of the time, the topic comes to me because I saw a tweet or read a post that I thought was really interesting. link] #B2B. Social Business Leadership Framework: [link].

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Adobe Experience Cloud Blog

JULY 27, 2012

By having your teams participate actively in social media, you can create brand evangelists who will work to create relationships with both customers and prospects. Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Hinge Marketing

FEBRUARY 26, 2015

However, as digital marketing has outgrown traditional marketing in certain ways, social media platforms have revolutionized networking by providing online venues for building relationships and demonstrating thought leadership. Remember, in B2B sales there are usually multiple people who influence the buying decision.

Linkedin 48

Linkedin B2B Thought Leadership Ideal Customer Profiles Business 48

Content Standard

APRIL 7, 2016

That heavy volume alone proves the value of LinkedIn marketing content to brands and thought leaders, right? It has turned the social network into a better promotional platform for the vast majority of companies, but it hurts quality content creators who would benefit from a more selective publishing outlet.

Linkedin 41

Linkedin B2B Thought Leadership Paid Search Agency Lead Scoring 41

Content Standard

MAY 25, 2015

I thought I’d be in and out of the store in under and hour. A lot of B2B brands make the mistake of thinking that their customers and readers would never download a mobile app to engage with their content. There would be obstacles and I’d probably run over budget, but the end result would be exactly what I imagined.

Budget Programs 40

Budget Programs B2B Thought Leadership Mobile Marketing Banner Ads 40

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use.

Curation 111

Curation Tools Enterprise Management Content 111

Sword and the Script | B2B

DECEMBER 26, 2023

The thoughtfulness and passion in these predictions are an inspiration. Authentically working with influencers who have actually used your product and share their true thoughts and feelings – even if they aren’t always positive. Something similar has happened in B2B marketing over the last 20 years.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Hubspot

MAY 14, 2014

And last year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. It''s professional social network versus more of a social network. 1) Coca-Cola. It''s a professional audience.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Adobe Experience Cloud Blog

APRIL 16, 2012

by Jason Miller Pinterest is now the third most popular social network in the country. Those numbers reinforce the potential for businesses to utilize yet another social channel for customers to engage and share their products. Jeff Pulver, Founder & Curator at 140 Character Conference.

Marketo 48

Marketo Curation CMO Social Networks 48

KoMarketing Associates

AUGUST 1, 2017

And as detailed in coverage from Martech Today, perhaps one of the more ironic discoveries was in how sales technology adoption “ allows B2B buyers to turn the tables on B2B sellers.” Findings from the report impact on B2B marketing as well. LinkedIn for B2B Digital Marketing.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. used Sprout to leverage employee networks for these very reasons. The result was a 48.6%

Tools 72

Tools Enterprise Management Curation Peer-to-peer 72

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Demand Sage ) 80% of B2B marketers use LinkedIn Ads. are female.

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

Sales Management 144

Sales Management Practices Best Practices B2B 144

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. We explained what kinds of content work best on each social network, and the core truths that hold true regardless of channel.

Conversion 151

Conversion Click Rate B2B Thought Leadership Education 151

Sprout Social

OCTOBER 4, 2022

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Diversified LinkedIn video content.

Paid Content 80

Paid Content Budget Programs Brand Identity Branding 80

Webbiquity

JUNE 26, 2019

Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Social networks are not a broadcast channel.

Social Media 247

Social Media Social Marketing Media B2B Thought Leadership 247

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. This is where you can engage with thought leadership posts and in-depth guides. Social media is a great channel for spreading your reach and engaging more people with your blog. For B2B businesses, your customers are probably on LinkedIn.

Top of Funnel 296

Top of Funnel Paid Search Agency Companies Marketing Automation Services 296

Sharpspring

APRIL 25, 2022

Then, Snapchat became the hot new network. Meanwhile, LinkedIn has emerged as the top platform for thought leadership and B2B marketing. Add in Pinterest, Reddit, Medium, Clubhouse, and YouTube, and there is a dizzying array of social media options — with no clear way to “win” at any of them. Now, it’s TikTok.

Social Media 74

Social Media Statistics Paid Content Social Marketing 74

Sharpspring

APRIL 25, 2022

Then, Snapchat became the hot new network. Meanwhile, LinkedIn has emerged as the top platform for thought leadership and B2B marketing. Add in Pinterest, Reddit, Medium, Clubhouse, and YouTube, and there is a dizzying array of social media options — with no clear way to “win” at any of them. Now, it’s TikTok.

Social Media 73

Social Media Statistics Paid Content Social Marketing 73

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Sprout Social

APRIL 23, 2019

Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions. But growing an engaged following on LinkedIn is apples and oranges compared to any other social network. Resources and case studies.

Linkedin 105

Linkedin Ad Building Lead Scoring Lead Ranking 105

Sprout Social

OCTOBER 21, 2019

Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. Don’t choose social networks based on what’s newest.

Social Media 93

Social Media Advertising Channels Work Management Media 93

Scoop.it

OCTOBER 15, 2020

creates content to attract marketers and business intelligence professionals so they can curate, share, and read content that boosts their credibility and grows their business. Ask yourself these questions: What do they want to achieve in their job or their personal life (depending on whether you’re B2B or B2C)?

Curation 58

Curation Case Studies Case Study Screencast 58

KoMarketing Associates

JUNE 26, 2014

But it’s pretty cool that industry thought leaders like Shari Thurow and Sullivan were already beating a drum well heard in today’s search environment. How should B2B SEO’s go about evaluating how to develop the best content for ongoing SEO initiatives? How large of a social network do they appear to possess?

SEO 120

SEO B2B Thought Leadership B2B Eloqua 120

NuSpark Consulting

JANUARY 3, 2015

This year look for one on Marketing Analytics and an update on social media lead generation. It’s not about quantity but quality of thought leadership. Social media is social networking. Networking means conversation and sharing insights. White papers and eBooks are excellent lead generators.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Atomic Reach

APRIL 2, 2019

However, no one can blame management and executive leadership for wanting to have an idea of the potential ROI. B2B companies that blog generate 67 percent more leads per month than those that don’t. 59 percent of B2B marketers say email is their most effective channel for generating revenue. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94