KoMarketing Associates

OCTOBER 5, 2017

No matter the goals, you can leverage your in-person activities with what you are doing online. Act-On Software reports that the majority of event attendees say going to live events is good for business goals and helps establish thought leadership. In-Person Conversations. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. . Who We Are. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Content Marketing Institute

DECEMBER 10, 2018

peers, prospects, partners) and help you increase thought leadership in your industry. The strategies apply to LinkedIn posts to personal profiles. The strategies apply to LinkedIn posts to personal profiles. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. Click To Tweet.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Zach King is a filmmaker, Viner, and YouTuber.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. B2B Leads are qualified prospects who may be approached and marketed by salespeople. You should drive more B2B traffic to your content, which can increase your subscriber’s list.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience. Step 1: Define your digital B2B experience goals and activities.

Account Based Marketing 52

Account Based Marketing Buyer's Journey B2B B2B Thought Leadership 52

Integrated B2B

APRIL 23, 2020

In the midst of uncertain times, growing numbers of B2B companies are amping up their digital content strategies and seeing positive results. What is the ultimate digital B2B buyer experience and how can you achieve it? The ultimate digital B2B buyer experience. Step 1: Define your digital B2B experience goals and activities.

Buyer's Journey 52

Buyer's Journey B2B Account Based Marketing B2B Thought Leadership 52

Digital Marketing World Forum

OCTOBER 4, 2019

Google and YouTube are still the first two ports of call for the overwhelming majority of searches – by some margin. As a B2B marketer, it pays to take careful note of consumer insights. Mangle your messaging, or come over too sales-y, and thought-leadership suddenly loses credibility. The Right Stuff Trust is key.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Contently

APRIL 18, 2023

But when budgets tighten across B2B and B2C organizations, there’s greater pressure to prove content marketing value relative to revenue contribution. Seventy-one percent of B2B buyers read blog content prior to making a purchase decision. Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my!

Lead Ranking 200

Lead Ranking Webinar Metrics B2B Thought Leadership Marketing & Strategy 200

Anything Goes Marketing

NOVEMBER 15, 2009

What better way to get in the heads of those that attended than by reading their actual thoughts. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. EE09 Eloqua : Omniture: EVERY email must be personalized and relevant.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. Thought leadership interviews: Capture one-on-one chats with your company’s CEO and other VIPs or industry superstars.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Binary Demand

JUNE 3, 2024

[ps2id id=’overview’ target=”/]When B2B lead generation companies make online purchases, significant consideration is given to their decision-making process. Thoughtfully crafted B2B sales funnel stages guarantee prospective customers a fluid and captivating journey from initial awareness to final conversion.

Top of Funnel 52

Top of Funnel B2B Sales Marketing Management B2B 52

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. That doesn’t mean social media doesn’t have a place in the B2B world, though. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Marketing Insider Group

FEBRUARY 2, 2021

Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Do you want to: Become a thought leader in your industry? In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. White papers.

Paid Content 265

Paid Content Marketing Budget Paid Search Agency Advertising Channels 265

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. B2B Content Marketing Strategy. B2B Content Marketing Maturity.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Online Marketing Institute

JUNE 30, 2009

A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Heinz Marketing

FEBRUARY 10, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s episode is entitled “What Do Tina Fey, The Ohio State University and B2B Marketing Have in Common?” We are going to talk about B2B marketing.

Top of Funnel 16

Top of Funnel B2B Thought Leadership Thought Leadership Storytelling 16

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Zoominfo

JULY 21, 2019

Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. For this reason, we’ve compiled more than 90 content marketing statistics surrounding the current state of B2B marketing. 25% rank their maturity level as mature.

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Biznology

SEPTEMBER 25, 2018

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. In business markets this might be a white paper, research report, infographic or case study. It can be used as a motivational offer to generate a lead, or it can be used to establish thought leadership, or to stimulate viral sharing.

B2B Marketing 123

B2B Marketing B2B Thought Leadership B2B Banner Ads 123

SmartBug Media

NOVEMBER 18, 2022

She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. Consider marketing automation as a tool to develop something like a lead nurturing strategy, in which you would create a workflow with triggers to distribute targeted and personalized communications.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hinge Marketing

SEPTEMBER 29, 2022

For example, in the past, a firm’s growth was limited by the number of people their principals could meet in person. Your blog posts should focus mostly on challenges that your firm’s services can solve, though they can also be used to build thought leadership. They are easy to scale. They are more powerful.

Work Management 146

Work Management Marketing Management Marketing Automation Services Paid Content 146

Rev

OCTOBER 4, 2023

For instance, if your business targets young professionals, creating content that resonates with them, like infographics, social media posts and YouTube videos, might be more effective than standard text-based blog posts. Engagement helps build relationships and shows that you care about their opinion.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Heinz Marketing

SEPTEMBER 20, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Thank you to those of you who are joining us live on LinkedIn, Facebook, or YouTube. Oftentimes, people will come to you and say, “Our competitor has this white paper.

Budget Programs 112

Budget Programs Intent B2B Sales Amazon 112

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

PathFactory

MAY 28, 2019

The marketing qualified lead (MQL), as B2B marketers know it, is dead. Okay not totally dead, but let me explain… If you’ve ever been a B2B buyer, you know what it is like to try to access a white paper that’s hidden behind a gate. At which point you’ve likely lost all interest in reading the white paper at all!

Lead Ranking 45

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 45

Marketing Insider Group

JANUARY 2, 2013

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. By the time a customer reaches out so a sales person their purchase decision is almost 60% complete , often having already made their mind about what they will buy. B2B customers today use an average of 7.6 Be personal.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

ClearVoice

JULY 12, 2022

In ABM, the sales team gives input on who they want to sell to, and the marketing team creates personalized assets that speak directly to this audience. With the combined data, knowledge, and leadership of the sales and marketing teams, strategies are generally more informed from the start. White papers.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Biznology

FEBRUARY 23, 2015

Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

DECEMBER 15, 2014

And they asked me to run marketing like a marketing person would. I asked for a fraction of that cost to build our thought leadership content hub. The first 24 blog posts I wrote on SAP’s Business Innovation were all white paper summaries I wrote from content that was sitting in a campaign library.

Guerilla Marketing 100

Guerilla Marketing Budget Programs Work Management Marketing Management 100

Altitude Marketing

NOVEMBER 20, 2018

B2B marketing is always evolving. With that in mind, here are 5 B2B marketing trends your business should focus on for 2019 – and why they might not be as new as you think. Thought Leadership. Thought Leadership. Every year, businesses test new tactics and update old strategies. What’s new? And that’s great.

Paid Content 63

Paid Content Sales Management Paid Search Agency B2B Marketing 63

DivvyHQ

SEPTEMBER 27, 2018

I’m thinking we should revive the white paper, only better.”. Rather than rely on organic promotion and figuring out complex search algorithms to meet lead gen objectives, Clever Zebo went out and found its ideal audience , creating simple, personalized ads that earned an impressive 15% conversion rate and a bounty of qualified leads.

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 45

Vidyard

DECEMBER 11, 2014

According to the Content Marketing Institute (CMI), video is the sixth most commonly used content marketing format, but the third most effective type for B2B brands. One of my favorite examples of using video to break down big ideas held in eBooks and white papers comes from L2. The answer is simple.

Paid Search Agency 50

Paid Search Agency Activities Video Marketing Planning 50