Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Let’s keep imagining. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Strategic-IC

JANUARY 18, 2019

They have got access to a lot more resources; everything from LinkedIn to blogs, to sector-specific trade press, forums, events (online or physical). We all use LinkedIn every day, and we all see what's going on. I think those are the two main tools that we deploy.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Education Work Management 48

Marketing Craftmanship

JULY 1, 2013

Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. But there’s a range of opinion regarding what Thought Leadership is, and fuzzy expectations with respect to its tangible benefits.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Champion Communications

JULY 24, 2023

Barbie’s PR team understood the significance of cultivating an engaged online community through social media platforms – for businesses looking to expand their social media presence, LinkedIn is the key to success.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Here are three statistics on B2B blogging that should convince you. Lead generation: Blogs can be a powerful tool for lead generation.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Tell us a little bit about how you got into B2B marketing and what you like most about it. Easy as 1.2.3.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 280

Linkedin Advertisements Advertising Practices 280

Lake One

SEPTEMBER 1, 2020

Below we’ve compiled 7 B2B SaaS social media examples and why they work. In this example, Harvest created a quick video that captured their product updates perfectly and then promoted on LinkedIn. Social media is also a place where you can be a thought leader or provide help to your readers. Offer Tips in Simple Formats.

Social Media 52

Social Media Examples Media B2B Thought Leadership 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. B2B Growth.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. Using data visualization tools To take data analysis a step further, utilize data visualization.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

SmartBug Media

JANUARY 18, 2021

Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. After all, what human would follow you on LinkedIn, Facebook, and Twitter to read the exact same message on each platform? Every social media platform is unique, and your content should follow suit. you get it. Remember that video content is king.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Heinz Marketing

JULY 5, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. To watch the video, here’s the LinkedIn on-demand version.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Hubspot

DECEMBER 26, 2023

That said, my focus today is on showing best practices for using X as a selling tool. What’s interesting is that the posts I interact with are often a blend of spicy, punchy, or downright funny hot takes and more in-depth thought provoking posts. " It’s true whether you’re in B2B or B2C. Sales is all about the relationships.

Twitter 61

Twitter Optimization Tips Display 61

accelerate agency

FEBRUARY 14, 2023

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. A survey of B2B companies showed a 40% allocation from the most successful companies. So it pays to invest!

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

If you can take this understanding and combine it with an in-depth knowledge of the best SaaS marketing strategies, you’ll have all the tools you need to build a budget that suits your business down to the ground. A survey of B2B companies showed a 40% allocation from the most successful companies. So it pays to invest!

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Engagio

MARCH 25, 2019

With many of today’s most lucrative industries, including computer software, healthcare technology, marketing and advertising, generating more than half of their revenue through social selling, it’s clear this is the new tool of choice for B2B marketers. They trust you and value your opinion before you pitch a damn thing.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Hubspot

JANUARY 30, 2020

There's something about travel blogs that are so relaxing, in my opinion — seeing pictures of gorgeous destinations is always a treat. B2B/Marketing. You've probably guessed — this blog that you're currently reading is an example of the B2B/Marketing category. Social media (Thought Leadership). Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

EveryoneSocial

FEBRUARY 16, 2021

These influencers have built strong relationships on social channels and have respected opinions about the products and services that they recommend. B2B brands tend to flourish with active employee influencers, but B2C companies also benefit, too. Referral marketing works.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

B2B Marketing Directions

APRIL 17, 2016

Understanding what types of content will resonate with potential buyers is a core part of every content marketer's job, but a recent study by LinkedIn indicates that B2B marketers and salespeople don't always provide potential buyers the kinds of content they want and need. Or does it? I don't think so.

Enterprise Management 40

Enterprise Management Product B2B Thought Leadership Marketing Management 40

Marketing Insider Group

AUGUST 30, 2019

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Have a Formal Marketing Plan. Partner with a Marketing Agency. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Heinz Marketing

SEPTEMBER 26, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Tune in to hear more about: The evolution of sales enablement.

Top of Funnel 52

Top of Funnel Budget Programs Marketing Automation Services Work Management 52

Oktopost

OCTOBER 31, 2023

Everyone talks about the importance of becoming a thought leader, but the real challenge lies in crafting a winning strategy and putting it into action effectively. Leveraging executive thought leadership on LinkedIn can do wonders for your company’s brand and your professional growth.

Thought Leadership 62

Thought Leadership Linkedin B2B Thought Leadership Allocation 62

Hinge Marketing

APRIL 26, 2016

That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study on Visible Experts℠ , we found that B2B marketing strategies that raise the spectrum of visibility are the most effective at bringing in new business.

Marketing & Strategy 48

Marketing & Strategy B2B Marketing Marketing Strategy Webinar Metrics 48

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. of LinkedIn users while only 2.9%

Statistics 141

Statistics Linkedin Paid Content B2B Thought Leadership 141

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. This next tool might be the key to a successful digital PR campaign.” Why do you want to test the tool? Senior PR practitioners need to understand how these tools fit within a larger marketing strategy. To help your staff?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Heinz Marketing

OCTOBER 25, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. For those of you are watching live on LinkedIn, live on YouTube.

Work Management 115

Work Management Enterprise Management Marketing Management A/B testing 115

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital. So, how do you exhibit thought leadership?

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

ATAK Interactive

MARCH 26, 2020

There is an opportunity for every business in every industry to use the uncertainty of this moment to utilize thought leadership. Thought leadership is the gateway to customer trust. Thought leadership in the time of the Coronavirus is vital. So, how do you exhibit thought leadership?

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Paid Search Agency Companies 78

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. What’s happening with prices? And most importantly: are your customers talking about you?

Social Media 100

Social Media Media Social Networks Network Marketing 100

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? Are my audiences really interested in my thoughts? With a little planning, it can become an integral part of your marketing plan and become a good lead generation tool.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. What do you think?

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100