SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

B2B Marketing Traction

MAY 31, 2012

The old way of marketing features and benefits no longer works for B2B marketing success. According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. Rather, B2B marketers need to take a stand to stand out. Assess the impact.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Want to Catch Another Episode?

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. The initial idea and business direction for an editorial-driven news site came from Nutanix CMO Ben Gibson, VP of Corporate Comms Tonya Chin and Massaro.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ? How Does Digital Marketing Work for a B2B Company?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Oktopost

MAY 11, 2022

Meet Christopher Willis the CMO/CPO of Acrolinx. Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Catch all episodes here. Episode Summary.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. About our guest: Don McGuire , CMO of Qualcomm, brings over 25 years of experience spanning service provider, device OEM, content/applications, and semiconductor sectors. And for this month we are going to interview Don McGuire, CMO of Qualcomm. Masters of the Air.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Marketing Insider Group

MAY 27, 2023

Tune in to hear our industry’s thought leaders share their two cents on some pretty revolutionary marketing ideas. If you enjoy that, his next book on leadership is even more profound. Erin Clift Erin Clift, CMO of Waze, shares her journey and the intersection of media, content, and technology.

Lead Ranking 186

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 186

Marketri

DECEMBER 11, 2023

We’ve explored a range of compelling topics, from the nuanced discussion of in-house versus outsourced marketing to finding surprising parallels between the world of B2B marketing and the adrenaline-filled Tour de France. The same power of teamwork and cool-headed leadership seen in the cycling world enables B2B marketers to thrive.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Oktopost

JULY 7, 2021

Eric Williamson, CMO of CallMiner, takes the hot seat today. Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Catch all episodes here. Catch all episodes here.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Sword and the Script Media can help with B2B marketing, PR and social media. emphasis theirs].”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Launch Marketing

APRIL 20, 2022

Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Martech

DECEMBER 20, 2023

Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing? Social Pros Podcast “Social Pros,” one of the longest-running marketing podcasts, focuses on the real-world experiences of social media practitioners.

Marketing AI 107

Marketing AI Ethics Planning Paid Search Agency 107

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 68

Marketing AI B2B Marketing B2B Thought Leadership B2B 68

Oktopost

JULY 14, 2021

Jill Murray, CMO of Arcadis, takes the hot seat today. Listen to the podcast: For more thought leadership on cultivating a people-first culture, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

B2B Thought Leadership 118

B2B Thought Leadership Transparency CMO Thought Leadership 118

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Marketing Insider Group

JUNE 29, 2020

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’. Media Contact: Georgie Beer, Head of Content Marketing, GDS Group.

Paid Search Agency 263

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 263

Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 77

LEADership

FEBRUARY 10, 2015

7 Frequently Overlooked, Back-to-Basics Tips for B2B Marketers. This CMO Spotlight Series features some of the most imminent thought leaders of our time. In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See. No one really thought they were good days back then.

CMO 40

CMO Social Media B2B Thought Leadership Media 40

Marketing Insider Group

NOVEMBER 15, 2021

Basically, the creme de la creme when it comes to content marketing, engagement and thought leadership. Obvious answer: they’re thought leaders in the industry. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. And I talk to people.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

B2BMarketing.net

MARCH 11, 2024

Forget about your own marketing team’s output for a second – just think about the sheer amount of digital content you’ve seen on social media, TV or your laptop today alone… the volume is staggering. This is what we learned in our recent B2B Marketing roundtable in association with digital asset management solutions provider, Canto.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

KoMarketing Associates

APRIL 1, 2020

It’s an understatement to say things have changed for B2B marketers in recent weeks. The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. How do B2B marketers build trust in today’s digital marketing environment? . Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Adobe Experience Cloud Blog

JUNE 16, 2017

So far this year, Google has launched a number of new features designed to make search results more user-friendly—and to claim more clicks for themselves: Search Carousels —In February, new carousels popped up above search results for a variety of B2B queries. Image source: Search Engine Land.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Well-written, insightful content draws your audience in and sets you up as a thought leader. 41 percent of B2B buyers consume three to five pieces of content before talking to sales.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Champion Communications

AUGUST 11, 2022

Taking a people-first leadership style is how you will protect your business’s greatest asset- your employees. One of the problems of being CEO is you don’t necessarily see the world the way everyone else sees it, I think everybody thought I was a little bit crazy”. Top CMO Podcast: Melissa Puls, Ivanti.

Work Management 62

Work Management Advertising Channels B2B Thought Leadership CMO 62

Marketing Insider Group

JULY 14, 2020

Marketing Isn’t What We Thought It Was. It’s still the most popular social media platform. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. A report found 60 to 70 percent of B2B marketing content is unused.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Enhance your B2B marketing plan with this marketing plan template.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

LEADership

OCTOBER 7, 2014

He is the co-founder of the social news site Business 2 Community and also created SAP’s Business Innovation thought leadership blog site. Although Brenner is technically not a CMO currently, I think he is a perfect fit for this CMO Spotlight series. His response was, “ Marketing has a marketing problem. I agree 100%!

CMO 40

CMO Communities B2B Thought Leadership Business 40

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This might involve a combination of email outreach, social media engagement, personalized content, and direct communication with key stakeholders.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Engagio

JANUARY 20, 2024

As a seasoned expert in the field, she shares her insights on the critical role of CMOs in today’s economic landscape. Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

LEADership

NOVEMBER 11, 2014

When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” With all these technological changes, social media is a tsunami that has exploded the power of connections between people.

CMO 40

CMO Top of Funnel Buyer's Journey Multi-Channel 40

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles. Who’s right?

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

Exo B2B

OCTOBER 16, 2020

Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98