Marketing Craftmanship
OCTOBER 25, 2023
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.
Launch Marketing
APRIL 8, 2022
Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions.
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BenchmarkONE
JULY 29, 2020
Marketing and Public Relations are often lumped into one. Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Marketing-Related Tasks. PR-Related Tasks. Success as a Public Relations Professional.
Navigate the Channel
JANUARY 3, 2023
For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. And it’s good public relations etiquette. Don’t send your product update to a national publication. It pays to get to know individuals behind the outlets.
Schubert B2B
JUNE 19, 2018
For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Press Releases.
NuSpark Consulting
JUNE 13, 2014
But among these channels, an important strategy is public relations. There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. Public Relations: How to do it right. test) public relations, don’t do it randomly.
Sword and the Script | B2B
MAY 9, 2023
Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content.
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