Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 308

B2B Marketing B2B Buyer Personas Mobile Advertising 308

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. Similarly, many B2B marketers who adopted an omnichannel approach also gained more market share in 2021.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Only B2B

JUNE 23, 2022

The terms leads, prospects, and opportunities are frequently used synchronously in B2B sales, despite the fact that they truly have distinct meanings. We will define each term and go through how they vary in terms of B2B sales in this blog article. Leads, prospects, and opportunities in B2B sales.

Top of Funnel 118

Top of Funnel B2B Sales Sales Qualified Leads Leads 118

Navigate the Channel

JUNE 29, 2023

If you’re no Turner or Bechtel, how can you stand out in a positive way that draws prospects to your door? Aside from business or marketing magic, the best approach to standing out from your competition is to distinguish yourself in ways that work for you and your target audience. And you will use it in all your marketing.

Differentiation 65

Differentiation Paid Search Agency Companies Ideal Customer Profiles 65

Biznology

JUNE 4, 2019

I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. Having sold his call center business to a colleague and started a new venture, Dan offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience. Your advice, please!

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 88

Work Management Marketing Management Differentiation Education 88

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

DiscoverOrg

SEPTEMBER 4, 2018

First things first: People buy from people first, product second , according to Director of Sales Steve Wernke. Here’s how to manage so much winning, with 9 tips from our top sales closers. To make customers feel good about the sale, throw in three freebies, in this order: additional support. The Rule of Three. price discount.

B2B Sales 287

B2B Sales Work Management B2B Marketing Management 287

The Marketing Blender

MAY 13, 2024

In B2B marketing, professional services is an industry that requires a specialized approach. The marketing and sales environment for B2B professional services is a highly relationship-based nurturing and selling environment. Why Is Marketing B2B Professional Services So Hard?

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

Mereo

APRIL 1, 2021

When it comes down to it, not many B2B organizations build value calculators that achieve the results they are supposed to achieve. Each competitor had created a marketing tool that might attract mid-level influencers online — but would never influence real action in a sales cycle. The Mereo Approach: B2B Value Engineering 2.

Differentiation 81

Differentiation B2B Sales Cycle B2B Sales 81

Zoominfo

NOVEMBER 11, 2019

People buy from people first, product second, according to Director of Sales Steve Wernke. Let’s explore this conundrum with nine tips from our top sales closers. To make customers feel good about the sale, communicate these three pieces of value, in this order: additional support additional product and services price discount.

B2B Sales 191

B2B Sales Zoominfo B2B Work Management 191

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. They are different.

Demand Generation Agencies 302

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 302

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. So, what does the future of remote work mean for B2B companies? Most salespeople were trained for in-person sales, making some of their training obsolete in their new work environments.

Organization 308

Organization B2B B2B Sales Training 308

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. 10 Key Differences Between B2B and B2C Marketing 1.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

Webbiquity

NOVEMBER 9, 2021

Your unique value proposition (UVP) may be the most important collection of words you ever write as a marketing professional. It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. Explain your key differentiator. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 353

Ideal Customer Profiles Brand Identity Branding Differentiation 353

Kaon

JULY 23, 2018

So, how can sales teams rise above? Today’s sales teams need a strategy, strong communications and up-to-date technology. With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. How will it help prospects do their jobs better? Communicating value.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

Webbiquity

JULY 26, 2022

Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Image credit: Slidebean on Unsplash.

Startups 254

Startups B2B Business Budget Programs 254

MindFire

JULY 26, 2021

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. But, for others, their success is demonstrated in their growth and the sales results they drive for their clients. Regardless of lead source, here’s how they work their sales process.

Paid Search Agency 98

Paid Search Agency Validation Differentiation Advertising Agencies 98

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Go Multichannel.

Resource Management 358

Resource Management Demand Generation Agencies CMS Development Work Management 358

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Kickstart your lead generation with the power of digital marketing.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy. Each plays a critical role in the product launch marketing strategy.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

NOVEMBER 13, 2019

Today we’re exploring this conundrum with nine tips from our top sales closers. 9 B2B Closing Techniques People buy from people first, then product second, according to ZoomInfo’s Director of Sales Steve Wernke. So here are nine steps to humanize your closing process, and strengthen your overall sales strategy.

B2B Sales 130

B2B Sales Top of Funnel Zoominfo B2B 130

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Ensure you include CTAs so site visitors know what you’d like them to do next, and detailed contact information (how to reach sales, service, finance, etc.)

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

Marketing Automation Services 121

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 121

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. The strategy and technology go hand-in-hand because ABM is intrinsically strategic.

Account Based Marketing 93

Account Based Marketing ABM Planning Paid Search Agency 93

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

SalesGrape

NOVEMBER 18, 2023

Understanding the Importance of Humanizing B2B Marketing In today’s digital age, where automation and technology dominate marketing strategies, it is crucial for businesses to remember the importance of human connection. Therefore, incorporating personalization into marketing efforts becomes essential.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Knowing this, it’s important not to take a universal approach to social media marketing. Not sure where to start, or even where to look for B2B best practices? Develop a Social Media Strategy.

Social Media 314

Social Media Organization Media B2B 314

MKT1

MAY 20, 2024

Allyson is a marketing leader, startup advisor, and author of “Standout Startup.” ” She’s built marketing teams from scratch to scale at companies including Handshake, Thumbtack, and Intuit. Now she advises early-stage startups to launch effective go-to-market strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52