KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? Paul Gillin, host of the For Immediate Release (FIR) B2B podcast.

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Aggregage Curation Aggregators B2B 100

B2B Marketing Traction

APRIL 26, 2012

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Increase the frequency of your blog post writing. Engage with other bloggers by commenting on their blogs and other social media. and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Velocity Partners

JUNE 7, 2024

Content as community: How content marketing is changing in the new B2B GTM This is one of a series of blogs about the changing B2B go-to-market. A few years ago, just after B2B content marketing morphed into, well, just B2B marketing , I got together with the senior team here.

Communities 81

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 81

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 325

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 325

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Promote Credibility. Build Brand Awareness.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Research opportunities to get your blog posts submitted or syndicated on third-party sites. But link building is not easy.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. This approach leverages the expertise and credibility of these influencers to connect with B2B decision-makers.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Must-read articles: Are Blogs Dead in 2021?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

FEBRUARY 11, 2016

Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 103

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 103

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. Top Sales Blogs 4.1 The Make It Happen Blog 4.7 Sandler Training Blog 4.8 Sales Feed B2B selling is a tough gig.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Scoop.it

AUGUST 29, 2019

At its core, employee advocacy is the promotion of a company by its employees. Employee advocacy promotes your company across many areas: Lead generation and sales. Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Promotional messages.

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Curation Peer-to-peer Paid Search Agency Content 51

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B Marketing 157

B2B Marketing Top of Funnel Marketing Automation Services Content Marketing 157

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? Step 1: Write It Down.

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Budget Programs B2B Marketing Effectiveness Content Marketing 120

Exo B2B

JULY 2, 2019

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. What do they do then? Nothing simple or old like Web 2.0…

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. Only with a strategy to build the brand across all channels can marketers create brand authority. One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 4: Curate content and create copy. Tip 7: Set an internal promotion schedule. There’s a reason 68% of marketers say their company has an advocacy strategy.

Linkedin 106

Linkedin Paid Content Tips B2B Thought Leadership 106

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. and dreading the spreadsheet every month—or six—is a common issue for both B2B and B2C content planners.

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Social Media Media Curation Content 65

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. The B2B Buyer is in Control. B2B Buyer Behavior: Timing is Everything. B2B Buyer Behavior: Timing is Everything. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. A person who looks it up is in the market to spend money.

Top of Funnel 110

Top of Funnel SEO B2B Paid Search Agency 110

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? Can you add one or two of those topics to your blog post? The number of mobile users for B2B has risen. Before You Write.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Drew Neisser

MARCH 10, 2023

What’s a surefire way for B2B brands to grow customer champions, drive cross-sell and upsell, and spread brand love? A robust event marketing strategy will do the trick. and a whole lot more. Huddlers will get a special discounted rate , with access to exclusive networking opportunities, VIP status, and more.

B2B 52

B2B Cross-Selling CMO Forrester 52

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives. McKesson versus United Healthcare). Do you agree?

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is editing on steroids.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Vision Edge Marketing

APRIL 19, 2022

I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. My career started in marketing. Recently one of my marketing friends made a comment about how she wanted to be a DV when she grew up. Start with these these 5 steps. .

Marketing AI 209

Marketing AI Work Management Marketing Management Paid Search Agency 209

Webbiquity

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Curate your content thoughtfully with your audience in mind, and tag others—customers, partners, industry thought leaders—as appropriate. Guest post by Stuart Cooke. Build a career page.

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