DemandBase

MAY 17, 2019

The official theme of the conference, “Together: Achieving High Performance by Aligning the B-to-B Revenue Engine”, illustrates just how important it is to be able to connect data across the entire marketing and sales tech stack in order to take action, measure performance, and make decisions about how to be more efficient and effective.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

ViewPoint

JUNE 7, 2016

Jay writes: “A formal lead acceptance process (see Truth 6 in this blog series outlining the importance of having a judicial branch in place) is important in b-to-b demand creation for four reasons: Avoiding lead oblivion. Maybe the rep simply has a hunch the lead’s not good, or has another subjective reason not to follow up.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

ViewPoint

OCTOBER 6, 2015

That’s what it takes to be an efficient marketer today. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. This is the only way to drive sales and marketing alignment today.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

The ROI Guy

OCTOBER 1, 2013

Today''s B-to-B executive is budget constrained and risk adverse. ValueStory Downtime B2b marketing Selling efficiency SiriusDecisions Benchmarking Selling effectiveness Pisello Alinean ROI Calculator'

ROI 40

ROI Marketing Management Advertising Agencies Advertising Benchmark 40

Marketing Insider Group

MAY 19, 2015

What’s the difference between B to B and B to C Content Marketing? Factoring time as a resource, is Content Marketing truly as efficient as advertised? That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey. There is no difference really.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

MLT Creative

JANUARY 10, 2012

His vision for making customer service the most dynamic brand attribute of his company provides valuable lessons for both B-to-C and B-to-B marketers. But we also see more opportunity than ever before to do it smarter, more efficiently and more effectively. Think about it.

B2B Marketing 40

B2B Marketing B to B Planning Advertising Agencies 40

MLT Creative

SEPTEMBER 22, 2011

As HubSpot revolutionizes marketing (again) by making inbound marketing smarter, faster and more efficient, I keep thinking about the funnel. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office. How far away are we from talking in terms of cylinders?

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

Biznology

MAY 28, 2015

As Alex Kantrowitz of Advertising Age puts it , data is the “new oil” that provides insight, efficiency, and scale. If you are reading this article, you are already convinced of the importance of data in B2B sales and marketing. Like this post?

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

SEPTEMBER 3, 2015

Efficient prospecting. The Summit brought a capacity crowd of 2,300 attendees to Nashville’s Opryland complex for three and a half days, with 150 sessions. No distractions, just 100% client attention. Although primarily for clients, many of these conferences are designed to include prospects as well.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

AUGUST 6, 2015

Increasingly, the ability to manage such data points efficiently will make the traditional marketing database too stagnant and unresponsive to be useful. Digital marketers today are taking greater advantage of “real-time” data, delivering immediate responses to interactive behaviors between customer and marketer.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

The ROI Guy

SEPTEMBER 17, 2010

These new channels have made it easier than ever for marketers to reach out to prospects, and marketers are certainly taking advantage of the available efficiency. For example, the typical B2B prospect receives an average of 20.3 email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Adobe Experience Cloud Blog

JULY 6, 2010

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Instead, she highlighted the most efficient path to success. His session talked about how the B2B market is rapidly changing and how this change is being led by the buyer.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Heinz Marketing

DECEMBER 24, 2018

Every week we are featuring some of the best and brightest minds in sales and marketing, especially in B to B. In marketing, the data is so, so important, but back in 1995, especially in B to B, not something that was thought of a lot. That’s fantastic. You can find all those episodes on salespiplineradio.com.

Marketing AI 87

Marketing AI Top of Funnel B to B Enterprise Management 87

Hubspot

NOVEMBER 16, 2012

Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.".

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Bound360

DECEMBER 4, 2017

James Carbary: Welcome back to the B to B Growth Show. How do we get them to that information quickly and efficiently? They are not only able to see who is engaging with their content, but also share results of their personalization efforts internally. LISTEN TO EPISODE. Transcript. We are here today with Amy Larsen.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

Buzz Marketing for Technology

JUNE 27, 2008

Energy Efficiency. Operating Systems. Data Center. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Seismic

JULY 9, 2019

Selling into the b-to-b marketplace is becoming increasingly difficult because today’s buyers are digitally educated and socially connected. It should come as no surprise that organizations are looking for ways to combat the sales performance challenges plaguing today’s b-to-b marketplace.

Class 49

Class Tips Enterprise Management B to B 49

B2B Digital Marketer

APRIL 29, 2021

So to get lost with that, and after this, we’ll, we’ll ask a little bit about your background is if you could answer to me or help me answer, what question do B to B digital marketers need to be asking themselves today? So that’s why I think what you’re going to talk about today is really important.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

B2B Digital Marketer

AUGUST 17, 2020

And so when we start talking about B to B digital marketing, you know, we want to stand out and we want to do something that causes people to, you know, raise their curiosity level, draw them in all of those things that are, that are critically important, but we have to modify what we’ve been doing in order for that to happen.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

B2B Digital Marketer

MARCH 8, 2021

And I think in this case, it’s a matter of what’s the most efficient for the business. So in your mind, in your perspectives perspective, what is B to B digital marketing. And for B to B some of the problems that we’re solving are very specific, you know, either industry or the problem itself is very niche.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Let’s further assume that efficiencies will enable us to reduce administrative support costs to one-quarter of an FTE the second year and 10% the third year. Defining ROI. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

The ROI Guy

MAY 19, 2015

These findings directly contradict the other analyst findings that b-to-b sales reps’ roles and importance are declining due to a disintermediation by B2B marketing and digital resources. The bottom-line according to SiriusDecisions: B2B marketing is not replacing B2B sales, so more B2B marketing doesn’t equate to more effectiveness.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Heinz Marketing

DECEMBER 2, 2019

Even if you take a template and then do some customization to it, that is going to not only be faster, more efficient, but also likely more successful because there’s an assumption that template was built on some level of best practice or successful implementation before. You’ll sell more, more efficiently.

Top of Funnel 53

Top of Funnel Marketing Proposals Template Work Management 53

Buzz Marketing for Technology

JUNE 27, 2008

Energy Efficiency. Research about the efficiencies created by different operating systems. Operating Systems. Data Center. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Putting Open source to the test.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar). Marketing automation tools help increase operational efficiency, drive revenue, and demonstrate marketing's impact on revenue. Raab Guide to Demand Generation Systems (analyst report). Demand Generation Quiz — How Good Are You? blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Digital Marketer

APRIL 1, 2021

So, uh, that leads me to, and we’ve kind of hit on these a little bit, but I think we need to be a little bit more succinct because you know, what should, or what does a, B to B digital marketer need to be asking themselves today? Jim Ewel (14:38): Yeah. So I got to say the first question, which is about agile.

Planning 52

Planning Work Management Marketing Management Business 52

Ledger Bennett

JUNE 17, 2019

Make sure you’re setting the foundation to build, grow and scale as efficiently as possible internally. So it sounds like internal efficiencies are a huge priority this year for many companies. Organizations that are aligned across their Revenue Engine achieve 19% faster growth. And why wouldn’t you?

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tuesday, September 28, 2010 Do White Papers Still Engage? They do if they are Interactive!

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Hubspot

OCTOBER 18, 2011

It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people. It works for B-to-B companies.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28