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Lessons Learned: Crowdsourcing the Best of Mastering Lead Management

Adobe Experience Cloud Blog

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. cjablonski : Over 70% of purchases are restricted to established vendors or are heavily dependent on WOM recos. Instead, she highlighted the most efficient path to success.