Biznology

NOVEMBER 27, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

MAY 28, 2015

Database marketing, also known as data-driven marketing, is being used across the B2B go-to-market process today—but it’s very likely called something different. If you are reading this article, you are already convinced of the importance of data in B2B sales and marketing. Everything old is new again.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

AUGUST 6, 2015

Digital marketers today are taking greater advantage of “real-time” data, delivering immediate responses to interactive behaviors between customer and marketer. Increasingly, the ability to manage such data points efficiently will make the traditional marketing database too stagnant and unresponsive to be useful.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80